Case Studies

In Store VM for Hero Moto Corp

Hero Moto Corp is a leading two wheeler manufacturing company in India. Recently, they have launched a new bike named as Hero extreme 200R. Channelplay helped HMCL in driving retail visibility across India in its franchisees. This activity was executed with following objectives

  • To install SIS units for the display of their new bike – Xtreme 200 R delivered by Hero Moto Corp across India on 450+ dealership.
  • Increasing Partner's awareness about the new product launch and its features.
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Asset Tagging Activity for CHOICe Life Insurance Company

The key objectives of this project was to put unique asset tag numbers on televisions provided by head offices to there branch offices and do the asset quality audit of the Canara HSBC OBC branch offices across India & branch staff awareness about the new product and its benefits.

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Dealer Enrolment & VM Activity for Tally Softwares

The objective of this program was to ensure best in class and uniform in-shop & outdoor branding (flex, vinyl prints, OWV, flanges, lollypop boards, sun-boards, GSB & NLB signages) for Tally solutions across 300 locations in 70 towns across North & East India.

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In Store VM for PhonePe

Key objectives of this project was to deploy the PoSM material for campaign awareness offer communication to 1500 locations in 150 towns across India along with merchant's/consumer's awareness about the PhonePe brand. Major activities in project execution were as follows:

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Visual Merchandising for Timex Group

Channelplay Limited manages ISB, GSB & product planogram execution for Timex retail outlet which comes with a necessity of VM deployment as well. Channelplay executes VM for Timex with a objective of ensuring C Clips availability across all retail outlets along with PoSM execution with a specified frequency of visit. This helps in timely replenishment & deployment of PoSMs at the time of new product launch & generic PoSM deployment.

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