Case Studies

ISB & GSB Activity for Arvind Mills

Arvind Mills is a fashion powerhouse & a denim pioneer that is a trailblazer in advanced material & fashion technology. They wanted to increase their visibility in key markets across India. Channelplay has been selected as the visibility partner for Arvind Mills to increase there retail visibility across outlets.

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In shop & Outdoor Branding for Ariston Thermo

Ariston Thermo operates in three different sectors with leading brands and an extensive range of products and services. Objective of this activity was to cover 450 outlets with different categories. Customized branding basis category & measurement of outlets was required. Lets understand the approach & outcome.

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In Store VM for Hero Moto Corp

Hero Moto Corp is a leading two wheeler manufacturing company in India. Recently, they have launched a new bike named as Hero extreme 200R. Channelplay helped HMCL in driving retail visibility across India in its franchisees. This activity was executed with following objectives

  • To install SIS units for the display of their new bike – Xtreme 200 R delivered by Hero Moto Corp across India on 450+ dealership.
  • Increasing Partner's awareness about the new product launch and its features.
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Asset Tagging Activity for CHOICe Life Insurance Company

The key objectives of this project was to put unique asset tag numbers on televisions provided by head offices to there branch offices and do the asset quality audit of the Canara HSBC OBC branch offices across India & branch staff awareness about the new product and its benefits.

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Dealer Enrolment & VM Activity for Tally Softwares

The objective of this program was to ensure best in class and uniform in-shop & outdoor branding (flex, vinyl prints, OWV, flanges, lollypop boards, sun-boards, GSB & NLB signages) for Tally solutions across 300 locations in 70 towns across North & East India.

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