Case Studies

ISB & GSB Activity for Arvind Mills

Arvind Mills is a fashion powerhouse & a denim pioneer that is a trailblazer in advanced material & fashion technology. They wanted to increase their visibility in key markets across India. Channelplay has been...

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In shop & Outdoor Branding for Ariston Thermo

Ariston Thermo operates in three different sectors with leading brands and an extensive range of products and services. Objective of this activity was to cover 450 outlets with different categories. Customized...

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In Store VM for Hero Moto Corp

Hero Moto Corp is a leading two wheeler manufacturing company in India. Recently, they have launched a new bike named as Hero extreme 200R. Channelplay helped HMCL in driving retail visibility across India in its...

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Asset Tagging Activity for CHOICe Life Insurance Company

The key objectives of this project was to put unique asset tag numbers on televisions provided by head offices to there branch offices and do the asset quality audit of the Canara HSBC OBC branch offices across India...

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Dealer Enrolment & VM Activity for Tally Softwares

The objective of this program was to ensure best in class and uniform in-shop & outdoor branding (flex, vinyl prints, OWV, flanges, lollypop boards, sun-boards, GSB & NLB signages) for Tally solutions across 300...

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In Store VM for PhonePe

Key objectives of this project was to deploy the PoSM material for campaign awareness offer communication to 1500 locations in 150 towns across India along with merchant's/consumer's awareness about the PhonePe...

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Visual Merchandising for Timex Group

Channelplay Limited manages ISB, GSB & product planogram execution for Timex retail outlet which comes with a necessity of VM deployment as well. Channelplay executes VM for Timex with a objective of ensuring C Clips...

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Glow Sign Board Maintenance for Samsung

Samsung manages all instore communication activities through Cheil India & Channelplay is the preferred partner for executing all those services for Cheil. Till Dec 2017 all signage maintenance activities were being...

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Product Planogram & POP Display for Titan

Titan, one of India's leading Watch & Accessories brands, had been managing the store displays through their sales and distribution team, and was facing the problem of non-adherence of product planogram & collateral...

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In Shop Branding for Tally

Tally has software distribution partners across India. They wanted to create awareness about there GST ready campaign & decided to change the in shop branding across geo network.

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