Case Studies

Lit Hanger Deployment for LAVA Mobile Phones

Lava mobiles is currently very active in Indian market in terms of increasing there visibility share under instore communications category. Following this trend, they wanted to deploy LAVA lit hangers across there...

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Store Planogram Audit & Implementation For Lenovo

Any brand operating exclusive outlets; faces the question of engaging customers for longer duration while promoting high margin products for the brand. Also, the focus remains on creating a unique consumer experience...

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POSM Display Campaign for Livpure Water Purifiers

Livpure is market leader in water purifier technology & have 5000 retailer base across India. To ensure the continuous engagement with retailers & channels, Livpure has initiated a VM camapaign across country. Idea...

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Visual Merchandising for Akzonobel

 Akzonobel felt a need to do things differently in its marketing space & needs someone who can work as a one stop solution in retail for them. Channelplay came into picture with an objective to deploy there high...

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Fixture Installation for Micromax Consumer Durable Retail

The key objective of this project was to assemble & install Micromax Led fixtures in consumer durable outlets where retailer can deploy Micromax products exclusively.

Methodology:

  • Sourcing of the fitter team across...
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Indoor Branding Changeover for Abu Dhabi Commercial Bank

The key objectives of this project was to execute the indoor branding of new visual changeover to the Mumbai branch of Abu Dhabi Commercial Bank along with the banking personal/customer awareness about the new...

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POP Display Campaign for Canara HSBC Oriental Bank of Commerce

The key objectives of this project was to deploy the POP material of new banking scheme, services, offer communication & benefits to different locations across India in Canara HSBC Oriental Bank of Commerce...

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POP Display Campaign for TVS

The key objectives of this project was to deploy the PoSM material of new product category to 3400 locations in 1700 towns across PAN India in TVS showrooms. Major activities in project execution were as follows:

...

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POP Display Campaign for Infocus

The key objectives of this project was to deploy the PoSM material of new products to different locations across India in retail markets along with the retailers/customer awareness about the new category.

Methodology:

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Glow Sign Board & In Shop Branding For Timex

Objective:

The key objective of this project is to execute Glow Sign Board installation & in shop branding of new products/visuals/creatives to different Timex world channels across India. Maintaining hygiene &...

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