Objective:
Exclusive brand stores were critical for the client both in terms of sales and branding. Maintenance of these outlets as per corporate guidelines was important to keep up the shopper experience resulting in business performance.The client partnered with Channelplay to have a quick and comprehensive assessment of their retail outlets on various parameters.
- Store hygiene and process compliance
- Product knowledge and behavior of sales promoters
- Product purchase experience at the store
- Product display and brand asset maintenance
- Furniture and fixture maintenance
Approach
The major challenge in execution of the project was the size of information – 60+ attributes from 50+ stores with attribute-wise photographic evidences had to be reported. Other complexities of the project included:
- Complex research design as both operational and customer experience parameters were to be evaluated
- Coherent and consistent capturing of information across all cities
- Reporting complexities as data analysis along with 30+ images per outlet to be reported
Outcome
Our auditors gave dedicated 3 man-hours per store for the audit and provided daily report. The client was provided with an online dashboard which reflected following information:
- Audit status and individual store’s score summary
- Store wise details with audit data
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