Akzonobel felt a need to do things differently in its marketing space & needs someone who can work as a one stop solution in retail for them. Channelplay came into picture with an objective to deploy there high quality PoSM material adhering to guidelines & with minimal intervention of there already occupied sales force.
- PoSM elements were fragile due to which special packaging & quality audit was done before dispatching of the PoSM across India
- Daily reporting & tracking of the elements delivery status with delivery partners
- Field executives were hired for the execution of work
- We organised different training sessions for the field team to communicate the guidelines of the deployments
- 3 different units were to be installed in outlets with different guidelines
- We designed the PJP prioritizing the top towns followed by base & upcountry outlets.
- Reporting of damage element & manufacturing of the same from approved business partners.
- Coordination of the entire activity between Akzonobel personals and visual merchandisers on field
- PoSM deployment by field executives along with reporting & Geo tagging
- Capturing & Reporting 2 side photographs of the outlets through online reporting system.
- Sharing glimpse photographs of the daily coverage
- Coverage across India on all prominent outlets
- Invariable visibility across geographies
- Capturing of precise coordinates of all the activity done through online portal
- Increased brand visibility, scheme communication.
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