Channelplay Case Study

POP Display Campaign for Grohe


The key objectives of this project was to deploy the PoSM material of new product category to different locations across India in retail markets along with the customer awareness about the new category.


  • Outlet enrolment for visual merchandising
  • Sourcing of the team across different geographies in India
  • Training of the field team on online reporting & data capturing
  • PJP designing of the filed team
  • Supply chain management of the PoSM to hubs & further to retail locations
  • PoSM deployment by field executives along with reporting & Geo tagging
  • Reporting & validation


  • Deployment of PoSM across all predetermined outlets
  • Precise coordinates of all outlets
  • Increased customer awareness
  • 100% involvement by all retailers leads to healthy partner contribution

We help brands in PoSM deployment for their new product launches, sales schemes  & generic campaigns. To know more please connect us through our contact us page.

Topics: Visual Merchandising & Signage