Huawei is a major mobile phone brand in India that sells through thousands of multi-brand outlets, among other channels. The program was focused on POSM placement and to manage store visibility through innovative display of products and POSMs across Delhi & NCR retail market. The program also generated actionable market intelligence by reporting share of visibility at key retail outlets of Huawei and major competitors, and identified opportunities for improvement.
Approach
- Hiring of Visual Merchandisers & training on VM store hygiene and product display
- Efficient merchandiser PJP planning to optimise VM productivity
- Store mapping with online tool
- Sharing login credentials of online tool with VM & Huawei regional team to capture and validate reporting
- Setting up processes for PJP compliance, POSM Deployment, stock updates and VM guideline adherence
- POSM Deployment as per Huawei VM guideline
- Daily coverage reporting on what’s app group and share weekly/daily reports over the mail
Outcome
- End to end coordination of entire program
- To ensure VM adherence of POSM deployment & VM guideline
- Increased product awareness
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