Channelplay Case Study

Visual Merchandising for Huawei

Huawei is a major mobile phone brand in India that sells through thousands of multi-brand outlets, among other channels. The program was focused on POSM placement and to manage store visibility through innovative display of products and POSMs across Delhi & NCR retail market. The program also generated actionable market intelligence by reporting share of visibility at key retail outlets of Huawei and major competitors, and identified opportunities for improvement.


  • Hiring of Visual Merchandisers & training on VM store hygiene and product display
  • Efficient merchandiser PJP planning to optimise VM productivity
  • Store mapping with online tool
  • Sharing login credentials of online tool with VM & Huawei regional team to capture and validate reporting
  • Setting up processes for PJP compliance, POSM Deployment, stock updates and VM guideline adherence
  • POSM Deployment as per Huawei VM guideline
  • Daily coverage reporting on what’s app group and share weekly/daily reports over the mail


  • End to end coordination of entire program
  • To ensure VM adherence of POSM deployment & VM guideline
  • Increased product awareness