Case Studies

Visual Merchandising for Timex Group

Channelplay Limited manages ISB, GSB & product planogram execution for Timex retail outlet which comes with a necessity of VM deployment as well. Channelplay executes VM for Timex with a objective of ensuring C Clips availability across all retail outlets along with PoSM execution with a specified frequency of visit. This helps in timely replenishment & deployment of PoSMs at the time of new product launch & generic PoSM deployment.

Approach:

Channelplay manages VM projects with customised methodologies basis project's requirement. We provide dedicated & campaign based support to clients according to their needs. Below mentioned approach has been followed for the Timex VM project:

  • Hiring & Training of VMs across 12 locations in India
  • Arrangement of stock points at all locations & ensuring PoSM & C Clips availability at all times
  • Designing the PJP of team with agreed frequency between Channelplay & Timex.
  • Ensuring online reporting on daily basis post outlet visits by VMs
  • Ensuring stock availability by tracking stock positions at all locations to ensure continuos deployment of PoSM

Outcome:

  • Periodic coverage of outlets ensuring strengthening of relations between Timex & retail market
  • Competition tracking helps in keeping management up to date with latest trends & fashion in visibility area of multi brand outlets
  • On time PoSM deployment adherence & On time product planogram adherence.

Channelplay expertise in product/visual planogram & PoSM deployment execution across different geographies in India. Visit our "contact us" page to know more.

Topics: Visual Merchandising