An Influencer is an individual or an entity who can influence a consumer’s purchase decision by making a recommendation...
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A typical supply chain involves three stakeholders before a product reaches to end consumer: a) Manufacturing...
Beat Plan (also referred as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing...
The socio-economic classification (SEC) is a measure used to classify and target consumers based on certain parameters,...
To impress readers of Market Research reports, consumers are often classified in terms of generations named as...
In Market Research world, TOMA is Top-of-mind-awareness.
Awareness is the extent to which a brand is recognized by...
In business terms ‘Range Selling’ stands for approach of selling larger portfolio of products and services.
Range...
WOD stands for Width of Distribution. It is the number of retail stores that a product is distributed to - which then...
Sales Force Automation Software, or SFA software is a solution that helps field-based teams do their job more...
Crompton is one of the leading consumer companies in India with a 90+ years old brand legacy with 12,000 SKUs, INR 47.5 Bn revenue, and 1800+...
Baroda Global Shared Services is a wholly-owned subsidiary of the Bank of Ba...
A Sixty Two years old adhesives giant entered Indian market in late 2018.
In Indian division they had over 150 Employees, 25 product groups and 130 SKU’s. With the rapid pac...
A Leading manufacturer of ropes and nets that has been there in the market since 1992 and serving various sectors like Marine and Shipping; Fishing and Aquaculture; Agriculture ...
A baby product manufacturing company established in year 1982 with over 150 employees was looking for a new SFA vendor as their basic needs were not getting fulfilled by the exi...
According to the Research and Markets – “The India Snack Market will be more than INR 1B by end of 2024”.
The emerging health trend and changing taste of the millennial's is ...
A global medical product and technology company with presence in over 100 countries throughout the world and leading market positions in wound therapeutics, ostomy care, contine...
The Brand is a global brand in the IT & Computer peripheral industry. The brand is globally recognized across its Industry leading products in cameras & printers besides...
Ambuja Cements Limited is an Indian major cement producing company. With a market capitalization of more than INR 28,000 crores this makes them one of India’s leading cement pro...
Airtel Payments Bank Limited (APBL) is a household name in today’s Digital revolution. Airtel Payments Bank has a strategic advantage over other UPI payment gateways as it offer...
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