An Influencer is an individual or an entity who can influence a consumer’s purchase decision by making a...
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A typical supply chain involves three stakeholders before a product reaches to end consumer: a) Manufacturing...
Beat Plan (also referred as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing...
The socio-economic classification (SEC) is a measure used to classify and target consumers based on certain...
To impress readers of Market Research reports, consumers are often classified in terms of generations named as...
In Market Research world, TOMA is Top-of-mind-awareness.
Awareness is the extent to which a brand is recognized by...
In business terms ‘Range Selling’ stands for approach of selling larger portfolio of products and services.
Range...
WOD stands for Width of Distribution. It is the number of retail stores that a product is distributed to - which...
Sales Force Automation Software, or SFA software is a solution that helps field-based teams do their job more...
The Brand deals in Fashion & Sports collection of Men & Women watches, with global headquarters based out of...
The company is recognized as UK’s No 1 Men’s Supplement Brand and was entering Indian market as an OTC product. The ...
In the last decade, Aggregator Business Model came in use extensively in the Indian Market. Be it - Ola, Uber, Swigg...
The Indian cement industry is world’s 2nd largest after China and it contributes significantly to India’s GDP. Most sales in cement in...
The UPI Payment gateway, after gaining a strong online user base had set its sights on exponentially increasing the transactions via acquiring or...
With the commencement of Digital India campaign in 2015, if there is one industry that has taken center stage in India, it is e-commerce. Online ...
Mars Pet Care division wanted to assess the satisfaction level of Distributors Pan India with the business at large and day-to-day operational pr...
Acer India, one of India’s leading Computer & Laptop brands, tied up with Channelplay to enable PoSM (Tent cards, Posters, Buyers guides, Hig...
The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to enrol outlets into the ...
One of the budding Indian cosmetics company, which was founded only in late 2015, was aiming for an aggressive expansion strategy in late 2017 af...
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