Who is an Influencer?
An Influencer is an individual or an entity who can influence a consumer’s purchase decision by making a...
Read More
What are Primary, Secondary and Tertiary sales?

A typical supply chain involves three stakeholders before a product reaches to end consumer: a) Manufacturing...

Read More
What is a Beat Plan?

Beat Plan (also referred as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing...

Read More
What is the SEC Classification?

The socio-economic classification (SEC) is a measure used to classify and target consumers based on certain...

Read More
Who are Millennials, Generation X and Baby Boomers?

To impress readers of Market Research reports, consumers are often classified in terms of generations named as...

Read More
What is TOMA?

In Market Research world, TOMA is Top-of-mind-awareness.

Awareness is the extent to which a brand is recognized by...

Read More
What is Range Selling?

In business terms ‘Range Selling’ stands for approach of selling larger portfolio of products and services.


Read More
What is a Trade Scheme?
The normal terms of trade is that every trade partner in the chain(Distributor, Wholesaler, Retailer, etc) make a...
Read More
What is WOD?

WOD stands for Width of Distribution. It is the number of retail stores that a product is distributed to - which...

Read More
What is Sales Force Automation (SFA) Software?

Sales Force Automation Software, or SFA software is a solution that helps field-based teams do their job more...

Read More

Featured Case Studies