An Influencer is an individual or an entity who can influence a consumer’s purchase decision by making a...
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A typical supply chain involves three stakeholders before a product reaches to end consumer: a) Manufacturing...
Beat Plan (also referred as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing...
The socio-economic classification (SEC) is a measure used to classify and target consumers based on certain...
To impress readers of Market Research reports, consumers are often classified in terms of generations named as...
In Market Research world, TOMA is Top-of-mind-awareness.
Awareness is the extent to which a brand is recognized by...
In business terms ‘Range Selling’ stands for approach of selling larger portfolio of products and services.
Range...
WOD stands for Width of Distribution. It is the number of retail stores that a product is distributed to - which...
Sales Force Automation Software, or SFA software is a solution that helps field-based teams do their job more...
Ambuja Cements Limited is an Indian major cement producing company. With a market capitalization of more than INR 28,000 crores this makes them o...
Airtel Payments Bank Limited (APBL) is a household name in today’s Digital revolution. Airtel Payments Bank has a strategic advantage over other ...
The Indian Electric scooter and Motorcycle Market is expected to reach $698.3 million by 2025, registering CAGR of 36.3% during the forecast...
The Brand is a Global Tyre manufacturing company with its rich history dating back to 19th Century and primary setup based out of Germany. The co...
The company is a multinational and a well-recognized brand which partners with businesses to create sustainable workplaces by providing personal ...
The Brand deals in Fashion & Sports collection of Men & Women watches, with global headquarters based out of...
The company is recognized as UK’s No 1 Men’s Supplement Brand and was entering Indian market as an OTC product. The ...
In the last decade, Aggregator Business Model came in use extensively in the Indian Market. Be it - Ola, Uber, Swigg...
The Indian cement industry is world’s 2nd largest after China and it contributes significantly to India’s GDP. Most sales in cement in...
The UPI Payment gateway, after gaining a strong online user base had set its sights on exponentially increasing the transactions via acquiring or...
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