Who is an Influencer?

An Influencer is an individual or an entity who can influence a consumer’s purchase decision by making a recommendation...
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What are Primary, Secondary and Tertiary sales?

A typical supply chain involves three stakeholders before a product reaches to end consumer: a) Manufacturing...

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What is a Beat Plan?

Beat Plan (also referred as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing...

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What is the SEC Classification?

The socio-economic classification (SEC) is a measure used to classify and target consumers based on certain parameters,...

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Who are Millennials, Generation X and Baby Boomers?

To impress readers of Market Research reports, consumers are often classified in terms of generations named as...

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What is TOMA?

In Market Research world, TOMA is Top-of-mind-awareness.

Awareness is the extent to which a brand is recognized by...

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What is Range Selling?

In business terms ‘Range Selling’ stands for approach of selling larger portfolio of products and services.


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What is a Trade Scheme?

The normal terms of trade is that every trade partner in the chain(Distributor, Wholesaler, Retailer, etc) make a...
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What is WOD?

WOD stands for Width of Distribution. It is the number of retail stores that a product is distributed to - which then...

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What is Sales Force Automation (SFA) Software?

Sales Force Automation Software, or SFA software is a solution that helps field-based teams do their job more...

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Featured Case Studies