Glossary

What are Primary, Secondary and Tertiary sales?

A typical supply chain involves three stakeholders before a product reaches to end consumer: a) Manufacturing...

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What is a Beat Plan?

Beat Plan (also referred as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing...

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What is Range Selling?

In business terms ‘Range Selling’ stands for approach of selling larger portfolio of products and services.

Range...

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What is WOD?

WOD stands for Width of Distribution. It is the number of retail stores that a product is distributed to - which...

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What is a Channel?

In the context of sales & marketing, "the Channel" is the chain of organizations that a product must pass through...

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Featured Case Studies