Glossary

What is a Trade Loyalty Program?

Trade Loyalty Program is a long term (minimum of one year) program for trade partners with structured incentive plan to...
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Who is an Influencer?

An Influencer is an individual or an entity who can influence a consumer’s purchase decision by making a recommendation...
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What is a Trade Scheme?

The normal terms of trade is that every trade partner in the chain(Distributor, Wholesaler, Retailer, etc) make a...
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Featured Case Studies