Glossary

What is a Trade Loyalty Program?
Trade Loyalty Program is a long term (minimum of one year) program for trade partners with structured incentive plan...
Read More
Who is an Influencer?
An Influencer is an individual or an entity who can influence a consumer’s purchase decision by making a...
Read More
What is a Trade Scheme?
The normal terms of trade is that every trade partner in the chain(Distributor, Wholesaler, Retailer, etc) make a...
Read More

Featured Case Studies