Glossary

What are Focus Groups?

Focus groups discussions are commonly used in Market Research to derive qualitative insights. It could be defined as...

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What is Primary and Secondary Data in Market Research?

Primary data is information collected through original or first-hand research. For example, surveys and focus group...

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What is the SEC Classification?

The socio-economic classification (SEC) is a measure used to classify and target consumers based on certain...

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Who are Millennials, Generation X and Baby Boomers?

To impress readers of Market Research reports, consumers are often classified in terms of generations named as...

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What is TOMA?

In Market Research world, TOMA is Top-of-mind-awareness.

Awareness is the extent to which a brand is recognized by...

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