Glossary of Terms

What is a Trade Loyalty Program?



Trade Loyalty Program is a long term (minimum of one year) program for trade partners with structured incentive plan to provide additional monetary benefit to the trade partners. It is mostly extended only to the biggest trade partners and rewards business growth and association over long periods of time. Through the platform of a loyalty program, lot of benefits are offered to high value and loyal trade partners. The programs also provide a quick and reliable channel of communication between the brand and the important trade partners. Usually such programs run on an yearly cycle and go a long way in aligning the trade partners’ goals to that of the brand

Topics: Channel / Influencer Loyalty