Insights

6 Must-Have Features for Mystery Shopping Software

Mystery shopping companies find it difficult to monitor ongoing projects, track deadlines, appraise the stakeholders about the project progress, find suitable person for the job and face many more problems. To manage the mystery shopping operations and to tackle these problems a mystery shopping company should have a mystery shopping management software.

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5 Steps to Run the Perfect Lucky Draw Campaign

Lucky Draw or Sweepstakes campaigns are one of the classic consumer promotion tools utilised across industries. They grab attention of consumers and influence purchase decisions for sure. But there are a lot of things which can go wrong in lucky draw campaigns which are counterproductive by alienating customers rather than attracting them. Providing superior customer experience in such campaigns is necessary to derive any kind of success from them. Following are a few pointers to take care of, when running a lucky draw campaign.

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The Buying Journey of Every Consumer

Most consumers go through a buying process in making their purchases. Starting with problem recognition, the consumer passes through the stages of information search, evaluation of alternatives, purchase decision, and finally post purchase behavior.

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Measures of Productivity | Visual Merchandising

Visual Merchandising plays a vital role in industries such as CDIT, FMCG, Financial Institutions etc. Effective VM improve the brand visibility, awareness & sales while on the other side ineffectiveness can cost badly & hamper the budgets of the organization. This invokes importance of the timely measurement of productivity of visual merchandisers with key responsibility areas. Here are few measures which needs to be assessed periodically which will lead to effective visual merchandising on ground.

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5 Aspects at Retail That You Can Manage Better With Audits


Brands spend a significant amount of time, effort and money drawing up the perfect customer experience for their customers.  The retail environment gives them the canvas to showcase their brand and products and at the same time paint the picture they want on what the brand stands for; the value of their products/ service; how they feel about their customers and what it would mean to own a product of their brand. 

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