Insights

Building Deeper Relationships Through New Age Rewards in Loyalty Programs

One of the biggest opportunities created by running a loyalty program to trade/channel partners is the one to grow deeper and more meaningful relationship. Numerous methods can be devised and features can be built which will improve the relationship from a purely transactional one to something in a more emotional space. This is why it is important to see beyond the traditional discounts, cash or physical rewards.

Read More [fa icon="long-arrow-right"]

Capabilities Desired in a Next-Gen Mystery Shopping Software

A mystery shopping software should be designed to cater to a global audience, taking into account compatibility to meet the needs of a geographically diverse client base. A world class mystery shopping software should have the features like multilingual functionality, dedicated support staff, online documentation & training documents, state of the art security and many more. Few of these mentioned features help in separating out the best mystery shopping software from the rest of the software. World ready mystery shopping software should have the following capabilities:

Read More [fa icon="long-arrow-right"]

How to Improve Adoption of Your SFA Implementation

For decades, SFA implementations have had a higher failure rate than most other types of enterprise software. As per some leading industry research analysts, the failure rate is staggeringly high at 60%. Ironically, root cause of these failures is not related to hardware or software issue or anything related to the system performance. Rather, most SFA failures are result of a very human problem – low adoption rate. Some research paper says that average adoption rate of SFA implementations running for at least a year is around 50% and there are many instances where adoption rate is less than 10% even a year after the launch.

Read More [fa icon="long-arrow-right"]

Mystery Shopping - Measuring Need Assessment Skills of Sellers

Most purchases (perhaps barring impulse buys) are made to fulfill a need or to solve a problem. Looking from a broader lens, problems can be of numerous types and deviate heavily from the traditional sense attributed to them. Every product worth its salt today is made to alleviate a problem after it has been recognized and established. Products which do not solve anything, do not survive.

Much like going to the doctor a customer who has walked into a store is looking to fix an issue E.g. a customer is not shopping for a drill machine but needs a hole somewhere. It is this problem which has forced a tool purchase. Much like doctors, sales representatives should be able to quickly diagnose the underlying problem of the customer.

Read More [fa icon="long-arrow-right"]

Shopper Communication through Mystery Shopping Software

Any mystery shopping firm relies on freelancers to do the groundwork who have typically registered on a portal and log in to see if any relevant shops are available or not.

These freelancers are never at the direct control of the firm and work as per their own availability, bandwidth and preferences. It is paramount that these freelancers are continuously engaged and communicated the latest updates regarding mystery shopping and the organization.

Read More [fa icon="long-arrow-right"]