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‘First impression is the last impression’. The adage is as true for a website as it is for a human being. Whenever a visitor chances upon your site, it is the aesthetics of the website which create a first impression in the visitors mind cementing perception of site credibility and usability often within the first 3 seconds.
Making a good impression is specially critical for a mystery shopping software as it needs to look aesthetically appealing as well be perceived easy to use and navigate. Most mystery shopping platforms tend to ignore this aspect of their software and lay emphasis on just their usability spheres, which leads to portals that are unappealing to the eye and are anyways perceived difficult and unfriendly to work and navigate.