Insights

Make your SFA transition a hassle-free affair

With the meteoric rise of SaaS based solutions over last 5-6 years, the technology industry has seen a tectonic shift with new entrants grabbing more and more clients from old...

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Changing Trends In Loyalty Programs

Loyalty Programs allow marketers to avoid competing on price, making it much harder for competitors to copy what they are doing. They can copy the product, the discount, but...

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Driving Field Sales Executives and Managers - Beyond Target

Primary objective of any brand is to achieve sales target and the same gets driven at all levels of sales team. But the sales number is merely an output of many inputs – market...

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Embrace Sales Force Automation at very early stage of your growth

India’s FMCG industry is going through a significant change over last few years as more and more start-ups are entering this segment with new products across different...

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Considerations for Store-Level Sales Target Creation

The most common practice in sales organizations is that the target gets fixed at the top level and trickles down through various levels to the last mile sales executives. But...

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How to Measure the Success of a Loyalty Program?

One of the biggest conundrums facing any brand when it comes to Loyalty Program is how to measure the success and effectiveness of it. We at Channelplay follow a process...

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How Mystery Shopping & Audit can help the Beauty and Wellness Industry

Beauty and wellness industry is booming now-a-days, owing to rapidly changing lifestyle, global trends and rising disposable income. This industry comprises of Salons, Spas,...

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Signage Maintenance in Retail

The exterior signages play an important role in retail industry. With an attractive and eye-popping signage, retail business can be sure that it is making their stores more...

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How Mystery Shopping & Audit Can Improve Retail in Electronic Industry

Conducting regular audits at brand retail stores is essential for any business competing in the retail arena. Reporting on retail tactics that have been implemented at various...

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Importance of Tiering and Approaches to it in Loyalty Programs

One Size doesn’t fit All is an age-old adage that holds true in many different contexts including the structures of Trade Loyalty Programs. Exactly same incentive structures...

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Featured Case Studies