Insights

How Mystery Shopping Can Help Evaluate Customer Experience Through Web-based Communication Channels?

Customer service is the backbone of any business and it has always been a priority element for the brand. With technology taking majority of the workload, it is imperative for the brands to bring in digital modes of communication with their customers and hence more and more businesses are moving to web-based communication channels like Live chat, email or website, as they are easy and the most cost-effective modes of communication.

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Technical Evaluation to be Performed before Finalizing any Sales Force Automation Solution

Importance of a Sales Force Automation solution in any sales organization is no longer a topic to be debated on. It is now a part of basic hygiene of the sales process across the globe. Those who are already using some SFA solution are either driving improvements in the existing software or looking out for a more capable solution. And those, who are yet to roll-out such a solution, are surely hunting for a sophisticated software that can fulfill all their needs. Whatever may be the case, a proper and detailed due diligence must be done before you finalize any vendor. While it is understandable that in SaaS model switching cost is not too high, but we also need to consider the effort and time spent by top management in finalizing a solution and subsequently driving the adoption. Keeping in mind all these factors, it makes complete sense to do a thorough review of the capabilities of your shortlisted vendors.

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Components of Trade Loyalty Program Solution Design

While there are many agencies who claim to run loyalty programs, what sets apart the good agencies from the regular ones is the ability to create a perfect loyalty program depending on the target group and market scenario. But what exactly goes into creating a perfect trade loyalty program? In this post we break down the various components of the solution design of a trade loyalty program and understand their importance.

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Benefits Of Outsourcing Management Of Loyalty Rewards

Running Rewards programs for customers or trade partners is an oft used tool for many industries. But many companies still struggle with the decision of whether to manage such campaigns in-house or to hire an external agency with subject matter expertise. In this post we look at some critical benefits offered by agencies like us in handling these programs.

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How Mystery Shopping can help evaluate Consumer Experience at Beauty Salons?

With growing urbanization and rising disposable incomes, consumers have started availing a variety of services from salons. There has been an increasing frequency of visit to salons and like any other service, repeat purchase depends on the service professional and the quality of service delivered. These salons are the ones where services are offered by skilled staff, but at the same time the customer is also paying for and expecting an experience: one that is pleasing, relaxing and enjoyable.

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