Insights

How To Run A Good Incentive Program

Incentive plans are formalized approaches to offering rewards and recognition to employees for meeting pre-aligned objectives. Incentives could be in any form like cash,...

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How Channelplay Got The Best Performer Award in VM Category?

We are a visual merchandising partner for a leading handset manufacturing conglomerate since 2013 & year on year we have invented new methods of improving the quality &...

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How Mystery Shopping & Audits Can help Automobile industry in retail?

Creating a distinct shopping experience that motivates customers to choose a particular dealership or service center over the competition is critical. Due to the big-ticket...

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Determining Brand Visibility Share in General Trade

Retail environment nowadays is filled with advertisements through different channels with variety of technological advancement in integrated marketing communications. It's...

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Make your SFA transition a hassle-free affair

With the meteoric rise of SaaS based solutions over last 5-6 years, the technology industry has seen a tectonic shift with new entrants grabbing more and more clients from old...

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Changing Trends In Loyalty Programs

Loyalty Programs allow marketers to avoid competing on price, making it much harder for competitors to copy what they are doing. They can copy the product, the discount, but...

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Driving Field Sales Executives and Managers - Beyond Target

Primary objective of any brand is to achieve sales target and the same gets driven at all levels of sales team. But the sales number is merely an output of many inputs – market...

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Embrace Sales Force Automation at very early stage of your growth

India’s FMCG industry is going through a significant change over last few years as more and more start-ups are entering this segment with new products across different...

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Considerations for Store-Level Sales Target Creation

The most common practice in sales organizations is that the target gets fixed at the top level and trickles down through various levels to the last mile sales executives. But...

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How to Measure the Success of a Loyalty Program?

One of the biggest conundrums facing any brand when it comes to Loyalty Program is how to measure the success and effectiveness of it. We at Channelplay follow a process...

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Featured Case Studies