In today’s business environment, outsourcing of sales staffing is a common practice. “Every coin has two sides” – outsourcing of sales staffing has its own advantages and...

Incentive plans are formalized approaches to offering rewards and recognition to employees for meeting pre-aligned objectives. Incentives could be in any form like cash, vacation,...

We are a visual merchandising partner for a leading handset manufacturing conglomerate since 2013 & year on year we have invented new methods of improving the quality &...

Creating a distinct shopping experience that motivates customers to choose a particular dealership or service center over the competition is critical. Due to the big-ticket nature...

Retail environment nowadays is filled with advertisements through different channels with variety of technological advancement in integrated marketing communications. It's...

With the meteoric rise of SaaS based solutions over last 5-6 years, the technology industry has seen a tectonic shift with new entrants grabbing more and more clients from old and...

Loyalty Programs allow marketers to avoid competing on price, making it much harder for competitors to copy what they are doing. They can copy the product, the discount, but not...

Primary objective of any brand is to achieve sales target and the same gets driven at all levels of sales team. But the sales number is merely an output of many inputs – market...

India’s FMCG industry is going through a significant change over last few years as more and more start-ups are entering this segment with new products across different categories...

The most common practice in sales organizations is that the target gets fixed at the top level and trickles down through various levels to the last mile sales executives. But what...