In some of our previous blogs we spoke extensively about why Distributor Management System is crucial for managing a large-scale channel sales operations, especially for FMCG industry. While some challenges and resistance are imminent like they are in any other software implementation, in order to sustain a good business growth (or to achieve the same) and plug all the leakages in your distribution network, sooner or later you have to adopt a robust solution.
In a world of intense competition and frequently changing consumer tastes & preference, a lot of stores experience declining sales. It is quite common that a brand has some stores reaping good sales year-on-year while others becoming stagnant or declining.
Health is one of the most important as well as sensitive issue for any human being and a good experience around the same is extremely integral. Bad experience at a hospital not only affects the hospital's image but also perturb the patient's mental or physical health.
In one of our earlier articles (Link) we discussed in details why a Distributor Management System is must for an Indian FMCG company irrespective of its business volume. While for a large player, an automation of distributor operations would help in cementing its position, a budding company would find it as a useful ammunition to achieve the desired growth. However, we also briefly mentioned in that article that a DMS implementation is not a very easy task and could meet with many challenges which, if not handled properly, could lead to eventual failure of the entire implementation. And we all know what it means if an IT initiative fails in any organization. It’s not just about the money spent or wastage of time invested by senior leadership, in most of the cases such failures trigger a blame game within the organization which probably drains more energy out of the entire team for nothing.
A Brand is more than just a logo. It is an impression customer have about the business and its products. Brand awareness gives businesses an upper hand over its competitors and signages can help in this process.
