Planograms are visual representation of a store’s products and services – designed to help retailers ensure that the right merchandise is consistently on display, and that inventory is controlled at a level that guarantees that the right number of products are on each shelf. The goal of the companies is to have the right product, in the right place, in the right quantity, at the right price and at the right time. Additionally, planograms help in creating a uniform store appearance – vital for retailers operating from multiple locations.
An effective planogram will promote the products with higher margins and maximize the sales potential of each store. Retail software helps the retailers in making sure that their planograms are properly implemented. With retail audit software, planogram managers at the head offices can communicate their plans to field representatives and store personnel and actually see what is actually implemented at each store. The retail audit software will help the users to conduct the planogram compliance audits in a better way. In order to conduct planogram compliance audits in an effective manner a retail audit software must be capable enough to perform below mentioned functionalities:
- Defining questionnaire in a proper way: It is important in case of planogram compliance audits that the retail audit software must have the capability to design the questionnaire which helps in conducting the planogram compliance audits in a smooth manner. The software must have the capability that the desired the questions required for conducting the planogram compliance audit are easily created through the system. Creating adequate validations at the point of questionnaire creation which allows the user to capture images at the time of conducting the audit
- Accessing planogram images at the time of audit: The retail audit software should support a mobile app through which the users are able to take the photograph of the shelf and attach it to the right question. Providing the option to enter comments in the question allows the shopper to make notes regarding the audit he/she is conducting. The photo later will be visible in the reports displayed to the high-level management through which they can judge whether the planogram was placed correctly at the outlet or not. It will also help the managers in indicating the amount of space and store location for various products, which in turn results in increase in-store compliance, inventory control and present new ideas for product displays
- Performing Planogram Compliance Check: After the shopper has taken the image of the planogram, he/she must attach the proof to the specific question of the report. The retail audit app must have the capability to capture the GPS coordinates and timestamp which should be instantly synced with the database once the report is submitted by the shopper. All the data entry into the report should be completely automated which will allow reducing the compliance check audit time
- Highlighting discrepancies to decision makers: All the data collected from various outlets is instantly transferred by the shoppers and is available to the decision makers in form of reports. Further the data is available for analysis in form of dashboards and findings. Usage of powerful filters and data sets will help the managers to extract the exact information that they need at the moment
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