We live in times where every enterprise we deal with as consumers or trade partners wants to communicate frequently and directly with us. Each of us is part of numerous loyalty programs, many of which we are not even aware exist. Our SMS folders and mailboxes are cluttered with business communication which has led to the emergence of priority inboxes in many mail and SMS interfaces. This in turn has made communication with consumers extremely difficult for enterprises as getting lost in this clutter of communication is pretty much the default consequence that we expect.
Running Rewards programs for customers or trade partners is an oft used tool for many industries. But many companies still struggle with the decision of whether to manage such campaigns in-house or to hire an external agency with subject matter expertise. In this post we look at some critical benefits offered by agencies like us in handling these programs.
In the previous post we had looked at how the Indian mobile ecosystem has gone through a transformation in the last decade and how loyalty programs can be run through mobile apps now owing to that transformation. In this post we look at how consumer campaigns can also be run through mobile apps.
One of the most popular consumer campaigns is to have a lucky draw or scratch card or some other mechanism to give rewards to consumers. You can make a subset of your consumers very happy by giving them huge rewards, get the entire base excited as anyone can win the rewards and manage the entire campaign within a smaller budget.
Lucky Draw or Sweepstakes campaigns are one of the classic consumer promotion tools utilised across industries. They grab attention of consumers and influence purchase decisions for sure. But there are a lot of things which can go wrong in lucky draw campaigns which are counterproductive by alienating customers rather than attracting them. Providing superior customer experience in such campaigns is necessary to derive any kind of success from them. Following are a few pointers to take care of, when running a lucky draw campaign.