Insights

Mapping Out Partner Journey To Make A Loyalty Program Successful

Program Design is the first step of launching a Loyalty Program and is the most key step in making a program successful. The starting point for designing a Loyalty Program should always be mapping out the journey of the target audience. This approach holds for trade programs or influencer programs or consumer programs hence the term partner is used interchangeably for all of them in this post.

An ideal partner journey consists of many steps where the partner starts out from not knowing about the brand, takes an interest, takes a bet, purchases the product (or enters into an agreement), experiences it, becomes loyal, shares experience and promotes the brand further. The exact journeys for individual brands would be more nuanced and need to be accounted for.

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5 Best Practices in Logistics of Loyalty Rewards

The most challenging part of running any large Rewards program is handling the logistics of all the rewards. This is the part where an agency’s experience is most required for any company. Based on our considerable experience of managing large scale loyalty rewards programs, we have identified the following best practices in running any such programs.

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5 Major Trends in Loyalty Rewards

Rewards that are given out in Loyalty Programs are the biggest perception drivers for any program. The success of loyalty programs is dependent on the choice of the rewards more than any other factor. As part of running loyalty programs for our clients we process rewards in huge scale and thus have a ringside view of trends in what rewards people are going for, given the choice. In this post we cover 5 major trends that we have observed over the past few years of running these programs for our clients.

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How to Drive Participation in Trade Loyalty Programs through Targeted Communication

Broadly there are two different kinds of Trade Loyalty Programs in terms of processes. One kind is where the transaction data is tracked through an ERP system or equivalent. In this kind, there is no further activity required from the user apart from doing the transaction.

The second kind of programs are those where the user needs to record their purchases to earn points. The user trigger is the first step of these loyalty programs and it becomes very important to drive that as without interest from the users the program becomes dormant very quickly.

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Making the Sales Force Utilize Loyalty Programs Through Automated Email Reporting

Trade and Channel Loyalty Programs have two basic success metrics. One is the operational excellence part which is essentially driving the basic deliverables of the program. This include stuff like timely communication, accurate data management and on-time reward delivery. The second kind of metrics are those which actually measure the difference made by the loyalty programs. These include things like sales growth, stickiness and target achievement.

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