This post covers the additional value that can be provided by the right agency apart from handling the regular operations of a loyalty program.
1. Data Analysis
Loyalty programs deal with the data of the most preferred trade partners of an organization and each program would be backed with a warehouse of highly critical data. Providing actionable dashboards basis the data and keeping all stakeholders updated through them is a very good value addition that can be provided through loyalty programs. Data analysis and dashboards are quickly becoming must haves in any loyalty program worth its salt and their importance would only rise with time and increasing acceptance of technology.