Insights

How To Drive Sales in MBOs Without Deploying Fixed-Cost In-Store Manpower

One of the most reliable and extensively used approaches to sell products from multi brand outlets(MBO) is deploying In store promoters. This is used the most in electronics category but is gaining prominence in other categories such as FMCG and others as well. But doing so would involve huge financial investment apart from the overheads of management.

Read More [fa icon="long-arrow-right"]

Types of Rewards in Employee Reward Programs

Employee Rewards and Recognition Programs are making their way into organisations of all sizes and across industries. They are being recognised and adopted as very important tools to keep the employees motivated and acknowledge good work done. These programs can go a long way in creating excitement and driving the performance to the desired levels.

Read More [fa icon="long-arrow-right"]

Automated Communication Platform To Engage With Loyalty Program Members

The most key aspect of running a loyalty program is handling the communication that is to be done to the participants of the program. Almost all the loyalty programs handled by anybody right now rely on manual file creations and uploads to drive the communication. Automating such communication can improve the efficiency of the program by leaps and bounds apart from providing flexibility in designing better and more targeted communication.

Read More [fa icon="long-arrow-right"]

Components of Trade Loyalty Program Solution Design

While there are many agencies who claim to run loyalty programs, what sets apart the good agencies from the regular ones is the ability to create a perfect loyalty program depending on the target group and market scenario. But what exactly goes into creating a perfect trade loyalty program? In this post we break down the various components of the solution design of a trade loyalty program and understand their importance.

Read More [fa icon="long-arrow-right"]

Benefits Of Outsourcing Management Of Loyalty Rewards

Running Rewards programs for customers or trade partners is an oft used tool for many industries. But many companies still struggle with the decision of whether to manage such campaigns in-house or to hire an external agency with subject matter expertise. In this post we look at some critical benefits offered by agencies like us in handling these programs.

Read More [fa icon="long-arrow-right"]