Insights

Changing Trends In Loyalty Programs

Loyalty Programs allow marketers to avoid competing on price, making it much harder for competitors to copy what they are doing. They can copy the product, the discount, but...

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How to Measure the Success of a Loyalty Program?

One of the biggest conundrums facing any brand when it comes to Loyalty Program is how to measure the success and effectiveness of it. We at Channelplay follow a process...

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Importance of Tiering and Approaches to it in Loyalty Programs

One Size doesn’t fit All is an age-old adage that holds true in many different contexts including the structures of Trade Loyalty Programs. Exactly same incentive structures...

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4 Kinds of Privileges in Loyalty Programs

The basic level of Trade Loyalty Programs involves the trade partners earning points for their transactions and redeeming those points against various rewards. But in...

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Personalized Rewards in Loyalty Programs

Most of the Trade and Channel Loyalty programs follow the standard structures of points based redemption or slab based achievement. But in competitive markets where the trade...

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Power of Personalised Communication in Loyalty Programs

We live in times where every enterprise we deal with as consumers or trade partners wants to communicate frequently and directly with us. Each of us is part of numerous loyalty...

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How To Drive Sales in MBOs Without Deploying on-role In-Store Manpower

One of the most reliable and extensively used approaches to sell products from multi brand outlets(MBO) is deploying In store promoters. This is used the most in electronics...

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Types of Rewards in Employee Reward Programs

Employee Rewards and Recognition Programs are making their way into organisations of all sizes and across industries. They are being recognised and adopted as very important...

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Automated Communication Platform To Engage With Loyalty Program Member

The most key aspect of running a loyalty program is handling the communication that is to be done to the participants of the program. Almost all the loyalty programs handled by...

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Components of Trade Loyalty Program Solution Design

While there are many agencies who claim to run loyalty programs, what sets apart the good agencies from the regular ones is the ability to create a perfect loyalty program...

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Featured Case Studies