Insights

Benefits Of Outsourcing Management Of Loyalty Rewards

Running Rewards programs for customers or trade partners is an oft used tool for many industries. But many companies still struggle with the decision of whether to manage such...

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Mapping Out Partner Journey To Make A Loyalty Program Successful

Program Design is the first step of launching a Loyalty Program and is the most key step in making a program successful. The starting point for designing a Loyalty Program...

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5 Best Practices in Logistics of Loyalty Rewards

The most challenging part of running any large Rewards program is handling the logistics of all the rewards. This is the part where an agency’s experience is most required for...

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5 Major Trends in Loyalty Rewards

Rewards that are given out in Loyalty Programs are the biggest perception drivers for any program. The success of loyalty programs is dependent on the choice of the rewards...

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Drive Participation in Trade Loyalty through Targeted Communication

Broadly there are two different kinds of Trade Loyalty Programs in terms of processes. One kind is where the transaction data is tracked through an ERP system or equivalent. In...

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Making Sales Force Utilize Loyalty Programs Through Email Reporting

Trade and Channel Loyalty Programs have two basic success metrics. One is the operational excellence part which is essentially driving the basic deliverables of the program....

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4 Things to Keep in Mind While Designing Employee Loyalty Programs

Running an In-Store Promoter Program is one of the most effective but at the same time most challenging aspects of Sales management. Having a knowledgeable and motivated in...

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4 Major Checks and Balances In Loyalty Programs

When run efficiently, trade loyalty programs become the primary tool through which pay-outs are made to trade partners. All non-margin payments such as schemes, incentives,...

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5 Main Reasons Why Trade Loyalty Programs Fail

In the past insights we have delved into various success aspects of Trade Loyalty Programs. In this post we turn that over its head and investigate the major failure points of...

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The Double-Edged Sword of Gift Vouchers in Trade Loyalty Programs

With the increasing penetration of internet usage in our country comes the growing comfort of the citizens with online transactions. This has led to a massive surge in gift...

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Featured Case Studies