Insights

Xiaomi is the largest exclusive brand retail network in India

Samsung, CCD, Dominos, and Bata also feature in the Top 5

New Delhi, India, 4 November 2019 - Channelplay, a leading retail and channel solution provider today announced the...

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How Market Research Can Help Define Merchandising Strategy?

Merchandise Planning is the planning and control of inventories to meet desired sales and product-related objectives. It also includes the planning of the size and assortment...

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India’s E-commerce Policy | Voice of Online Sellers

India’s E-Commerce Sector

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How a Market Research Agency Can Help Build Distribution Network?

The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like...

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How Market Research Firms can Help Revive Same Store Sales Growth?

In a world of intense competition and frequently changing consumer tastes & preference, a lot of stores experience declining sales. It is quite common that a brand has some...

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Implement concept of Lifetime Customer Value using Market Research

Lifetime customer value (LCV) is an idea that each customer should be analyzed in terms of current and future profitability to a brand. When a profit figure can be assigned to...

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How Market Research Firms Can Help Brands Build CRM Process?

The need to better understand customer behavior and the interest of many managers to focus on those customers who can deliver long-term profits has changed how marketers view...

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How Market Research Firms can Help Brands build Product Strategies - 2

My earlier article was about product strategies for brands which look to enter new markets. This article will deep-dive into product decisions which are required basis the...

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How Consumer Research can help build product strategies?

All products usually pass through a lifecycle – introduction, growth, maturity and finally decline. The longevity of each stage depends on the equity of the brand and varies...

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5 Key Metrics to Track Through Retail Research

The Indian retail market is predominantly offline as online retail just accounts for around 5% of overall retail business. Hence, offline retail research becomes extremely...

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