Insights

Xiaomi is the largest exclusive brand network in the offIine market in India

Samsung, CCD, Dominos, and Bata also feature in the Top 5

New Delhi, India, 4 November 2019 - Channelplay, a leading retail and channel solution provider today announced the findings of a recently concluded market research on the expanse of Single Brand retail network in India. Among the 11 product based industries evaluated, Xiaomi emerged as the leader with the largest exclusive brand network in India.

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How Market Research Can Help Define Merchandising Strategy?

Merchandise Planning is the planning and control of inventories to meet desired sales and product-related objectives. It also includes the planning of the size and assortment of the merchandise inventories, as well as a variety of functions dealing with the purchase, display, pricing, promotion, and sale of merchandise.

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India’s E-commerce Policy | Voice of Online Sellers

India’s E-Commerce Sector

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How Market Research Agencies Can Help Brands Build a Distribution Network?

The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG, Pharma, Building material, Plywood, Sanitaryware, Tyres etc. are primarily unorganized and require state or region level distributors to penetrate their products, given the way the markets are structured and operated. So be it new brands which plan to enter market or existent brands which plan to diversify into newer cities, a distribution network is essentially required.

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How Market Research Firms can Help Brands Revive Same Store Sales Growth?

In a world of intense competition and frequently changing consumer tastes & preference, a lot of stores experience declining sales. It is quite common that a brand has some stores reaping good sales year-on-year while others becoming stagnant or declining.

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