Insights

Analyzing Market Research Data - Forecasting Techniques

Forecasting is the use of historic data to determine the direction of future trends. Forecasting is most commonly used to determine future sales/demand size as well as budget...

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Market Research Questionnaire Design Best Practices

A researcher’s ability to design an appropriate measurement scale does not by itself provide guarantee that relevant data will automatically collected. Therefore,...
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Sampling Techniques: Choosing a Representative Subset of Population

Sampling is one of the very important aspects of market research. From a general perspective, sampling involves selecting a relatively small number of elements...

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Essentials of Product Research

Product Research is an integral type of research in new product development. It is typically done to validate an idea or concept before going for full-scale production &...

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Methods & Applications of Observational Research

Observational research is a qualitative research method where the target respondent/subject is observed and analysed in their natural/real-world setting. Observational research...

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Focus Group Discussion Best Practices

Focus Group Discussion (FGD) is a part of exploratory research which involves in-depth discussion to collect information about people’s opinions, beliefs, attitudes &...

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Quality Check of Market Research Field Data

The objective of most primary research studies is to enable decision making, which in turn is entirely dependent on data collected on field. Post defining a right approach...

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Best Practices in Authenticating Market Research Field Data.

Every primary research project includes several integral aspects like problem statement, approach & methodology finalization, field execution, data analysis & finally insight...

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The Buying Journey of Every Consumer

Most consumers go through a buying process in making their purchases. Starting with problem recognition, the consumer passes through the stages of information search,...

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How Digital And Social Media Impact Shoppers

Today is the world of “connected consumers”- thanks to multiple channels and devices that have made each aspects of life easier. This development has however also intensified...

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Featured Case Studies