Visual Merchandising plays a vital role in industries such as CDIT, FMCG, Financial Institutions etc. Effective VM improve the brand visibility, awareness & sales while on the other side ineffectiveness can cost badly & hamper the budgets of the organization. This invokes importance of the timely measurement of productivity of visual merchandisers with key responsibility areas. Here are few measures which needs to be assessed periodically which will lead to effective visual merchandising on ground.
Before we step ahead on discussion regarding subject mentioned above we first need to understand how to analyze the requirement of change in VM agency to which you are currently associated.
Expectation of the brand could be with regards to increase in productivity, quality of execution, control mechanisms, hygiene or discipline management. When things are not going in the right direction as per the desired criteria or you have not seen any improvement in the quality of working since long after setting the expectations - it may betime to change the agency.
Leading a large Visual Merchandising field team ? Facing issues in monitoring them on real time ? Confused in prioritizing the parameters to monitor ?
Generally, VM managers are overloaded with the reports & information which is being shared with them every day & focusing on the most important attributes is critical yet complex.
So, here are details on some key points to monitor which will help you in keeping your VM activity on a continuous improvement track.