Insights

Transitioning a Large Field Sales Executive Force Between Vendors

Transition of field sales executive team from company rolls to an agency or existing agency rolls to a new agency is commonly seen practice and this can be attributed to...

Read More

Controlling Early Attrition of Frontline Sales Executives

In most cases it is an important decision for any professional to change jobs and same applies to the frontline Sales Executives as well. Ever wondered why these Sales...

Read More

Team Leader Role in Managing ISDs - Going Beyond Targets

Team Leader is one of the important roles in a robust sales organisational structure. Performance of Team Leader plays a significant role in success of sales program. Though...

Read More

Ways To Control Cost of Sales In An Existing In-Store Sales Program 2

In my previous insight article, I have discussed creating an evaluation metrics for In-Store Sales Executives to offset the cost of salary of these Sales Executive by...

Read More

Ways To Control Cost Of Sales In An Existing In-Store Sales Program 1

In today’s competitive business environment organizations are striving to increase their revenues with reduced Cost of Sales. Cost of Sales can be impacted by various...

Read More

4 Things to Keep in Mind While Designing Employee Loyalty Programs

Running an In-Store Promoter Program is one of the most effective but at the same time most challenging aspects of Sales management. Having a knowledgeable and motivated in...

Read More

Cost Effective Ways to Keep an Outsourced Sales Team Engaged

One of the major business driver for any company is an engaged sales force. Amidst the chaos of doing sales number engagement is the piece often seen left alone especially when...

Read More

The Ideal Sales Process for In-Store Sales Executives

Today’s consumers are far more informed than what they were a decade back, thanks to Technology & the advent of the Smartphone that makes every piece of information available...

Read More

Creating A Progressive Ecosystem At Store – Promoter's role

A promoter is the last mile custodian of the brand and It will be wrong to assume that a Promoter’s only role is to do sales number. Yes, “Sales Number” is the end objective...

Read More

Revamp Your Recruitment Process For Your Sales Force

One of the most important representation of any brand is the Promoter, who is the last mile face for the brand & can make or break customers for the brand. Therefore, it is...

Read More

Featured Case Studies