Insights

Importance of Real-Time Monitoring App in VM Execution

You have been managing a team of 500 + Visual merchandisers across different geographies who visits metros, tier 2 towns & rural areas as well. Biggest challenges which brand managers face are:

  1. Uncertainty of data for reporting
  2. Authenticity of the information passed on to management
  3. Time consumption in converting data into meaning full information
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Driving Customer Engagement through Canopy Stores

Now a days, both small and large brands are striving to set-up canopy stores and are establishing a new trend. What are canopy stores and how do they help?

What is a canopy store?

A “canopy shop/stall” is a temporary retail campaign started with objective to engage customers offline & educating the prospective customers. Canopy retail is the provisional use of market space to create a long, lasting imprint with prospective customers. Such types of shop allow you to transfer your brand’s promise to your customers using a physical environment while creating an shopping experience.

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Measures of Productivity | Visual Merchandising

Visual Merchandising plays a vital role in industries such as CDIT, FMCG, Financial Institutions etc. Effective VM improve the brand visibility, awareness & sales while on the other side ineffectiveness can cost badly & hamper the budgets of the organization. This invokes importance of the timely measurement of productivity of visual merchandisers with key responsibility areas. Here are few measures which needs to be assessed periodically which will lead to effective visual merchandising on ground.

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How To Transition A Large Scale VM Program In 30 Days.?

Before we step ahead on discussion regarding subject mentioned above we first need to understand how to analyze the requirement of change in VM agency to which you are currently associated.

Expectation of the brand could be with regards to increase in productivity, quality of execution, control mechanisms, hygiene or discipline management. When things are not going in the right direction as per the desired criteria or you have not seen any improvement in the quality of working since long after setting the expectations - it may betime to change the agency. 

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What to Monitor in Large Scale Visual Merchandising Execution?

Leading a large Visual Merchandising field team ? Facing issues in monitoring them on real time ? Confused in prioritizing the parameters to monitor ?

Generally, VM managers are overloaded with the reports & information which is being shared with them every day & focusing on the most important attributes is critical yet complex.

So, here are details on some key points to monitor which will help you in keeping your VM activity on a continuous improvement track.

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