Insights

Essentials of Signage Deployment in Retail sector

In our previous articles, we have highlighted in detail, the importance of signages and how do organisations benefit from them. Signages range from huge displays to small...

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How Channelplay Got The Best Performer Award in VM Category?

We are a visual merchandising partner for a leading handset manufacturing conglomerate since 2013 & year on year we have invented new methods of improving the quality &...

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Determining Brand Visibility Share in General Trade

Retail environment nowadays is filled with advertisements through different channels with variety of technological advancement in integrated marketing communications. It's...

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Signage Maintenance in Retail

The exterior signages play an important role in retail industry. With an attractive and eye-popping signage, retail business can be sure that it is making their stores more...

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Most Effective POSM Elements for Retail Visibility?

Visual Merchandising is anything and everything a customer sees at the place of business -Exterior and Interior both. It is, that creates a positive image of the business and...

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How Can Signages Help in Building Brand Awareness?

A Brand is more than just a logo. It is an impression customer have about the business and its products. Brand awareness gives businesses an upper hand over its competitors and...

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How IoT Improves the Effectiveness of Visual Merchandising

Visual Merchandising has always been an activity executed for increasing the visibility in offline trade with the help of traditional elements of advertisements which...

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Digital Signages - The Next Big Thing In Retail Communication

Before launching any new campaign in retail we often have to do backward planning. Sometimes even week before actual launch which brings its own challenges & then lats minute...

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Measuring Effectiveness of PoSM Installation in Retail

Traditional but largely accepted method of POSM execution is through store to store visits by field executives (often called as Visual Merchandisers or VMs) wherein they deploy...

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How to Improve Effectiveness of In-Store Communications?

It is a method for retailers to communicate about the products, schemes, services or any other important information about the brand or store to their prospective consumers who...

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Featured Case Studies