Insights

Need Based Vs Permanent Staffing Model in Visual Merchandising

Visual Merchandising is done with an objective to increase the impulse buying & awareness of the products & services which a brand has to offer. Indirectly it is considered as...

Read More

In Store Communication – Driver For Optimising Brand Performance

Retail is considered as edge for the marketing where shopper experience can be converted to consumer base. Shoppers can play a pivotal role in leveraging the brand performance....

Read More

Fundamentals of Effective Maintenance in Retail

Visibility is the most crucial aspect in retail which directly impacts brand awareness, brand recall & impulse buying. As a next step in gaining the competitive edge over other...

Read More

Retail Signage Dos & Donts

Signage in retail usually work as a visual navigator which gives information to the customers about a store, office or mall & helps customers in providing brief details of the...
Read More

Fixture Maintenance in Retail

Let’s assume that you are standing in a mall facing two stores with same name & contents & the only difference is its façade. Façade of store A is transparent, clean & scratch...

Read More

PoSM Supply Chain Management

(Game Changer for Effective In-Store Communication)

Read More

Importance of Real-Time Monitoring App in VM Execution

You have been managing a team of 500 + Visual merchandisers across different geographies who visits metros, tier 2 towns & rural areas as well. Biggest challenges which brand...

Read More

Driving Customer Engagement through Canopy Stores

Now a days, both small and large brands are striving to set-up canopy stores and are establishing a new trend. What are canopy stores and how do they help?

What is a canopy...

Read More

Measures of Productivity | Visual Merchandising

Visual Merchandising plays a vital role in industries such as CDIT, FMCG, Financial Institutions etc. Effective VM improve the brand visibility, awareness & sales while on the...

Read More

How To Transition A Large Scale VM Program In 30 Days.?

Before we step ahead on discussion regarding subject mentioned above we first need to understand how to analyze the requirement of change in VM agency to which you are...

Read More

Featured Case Studies