Channelplay is a specialized sales and field marketing staffing company. Our expertise and processes in sales and marketing program management, integrated with our services of sales hiring, field force training & sales force automation software make us highly differentiated from all-purpose staffing companies and help us deliver the best run, highest ROI sales and marketing programs in the industry.
Known by various names such as In-Store Demonstrators, Shop Sales Executives, Product Consultants etc. - these professionals are the last mile face of your brand to customers.
With an existing base of thousands of sales promoters in 300+ cities and clients across industries such as mobile phones, consumer electronics, laptops, FMCG & lifestyle products - we have the necessary expertise to hire, train and manage large teams of Retail Sales Promoters.
Channelplay has expertise in deploying Feet on Street (FOS) for activities such as primary & secondary sales in distribution channels, direct sales for industries such as telecom, insurance and services, and field activities like retail census and market mapping, channel expansion, network development and other such activities.
In addition to expertise in hiring and training these teams, we also equip them with our Sales Force Automation solution 1Channel - thus giving real-time visibility into their field based activities - and allowing us to manage them for better productivity & ROI.
Long-cycle B2B sales needs highly qualified sales professionals with the ability to engage stakeholders across client hierarchies, develop presentations and proposals, and manage deal pipelines.
Channelplay's ability to hire quality sales professionals across India and our expertise in managing complex sales processes through industry standard CRM solutions allows us to run great B2B sales programs.
Running an In-Store Promoter Program is one of the most effective but at the same time most challenging aspects of Sales management. Having a knowledgeable and motivated in store promoter can go a long way in amplifying the sales from an outlet but in the competitive world of In-store promoters it is important to get innovative to drive retention and motivation.
But in-Store Promoter Loyalty Programs are a different beast as compared to other trade or consumer programs. There are a few things that need to be kept in mind while designing such programs so that they are successful.
· Elaborate Points Structure
Brands can exercise much higher...
One of the major business driver for any company is an engaged sales force. Amidst the chaos of doing sales number engagement is the piece often seen left alone especially when the sales force is outsourced. Engagement activities not necessarily have to be cost intensive – there are many cost effective means to engage a sales force on regular basis. Lets look at few critical elements that drive engagement within a outsource sales team along with cost effective activities to address these elements -
Today’s consumers are far more informed than what they were a decade back, thanks to Technology & the advent of the Smartphone that makes every piece of information available on the palm of your hand. It pushes the envelope a step further to ensure a product reaches you if you wish, & all of it at the click of a button. Enter e-commerce, an online shopping platform where consumers are spoilt for choice under the banner of convenience & in all fairness, the benefit of aggressive pricing that helps them pick and choose.
Given the volume of information available on a product, its features, pricing, technology & anything else you can think of,...
A promoter is the last mile custodian of the brand and It will be wrong to assume that a Promoter’s only role is to do sales number. Yes, “Sales Number” is the end objective and the same needs to be achieved by creating an ecosystem. There are important parameters which act as enablers in creating an “Progressive Ecosystem” and can be influenced by a Promoter in big ways. Following are the points of importance: Hygiene of Counter:
Channelplay's field hiring professionals and proprietary database give us access to hard-to-find field sales professionals. Our processes for online evaluation of key required skills and proven interview templates help us select the best professionals for the job
Channelplay deploys mobile-app based sales force automation technology on all sales outsourcing programs. The advanced technology platform allows us to manage field sales professionals to deliver high productivity, and seamless results reporting to our clients.
Working with some of the world's leading companies for over 10 years, Channelplay has developed and deployed tried and tested processes for various aspects for field sales such as inventory management, customer interaction steps, efficient beat planning etc.
In addition to delivering sales ROI, Channelplay's field HR management best-practices across the employee's job lifecycle are designed to ensure a high level of employee satisfaction - resulting into high productivity and low attrition.