In our previous articles, we have highlighted in detail, the importance of signages and how do organisations benefit from them. Signages range from huge displays to small indoor/outdoor units. In this article we wil...
We are a visual merchandising partner for a leading handset manufacturing conglomerate since 2013 & year on year we have invented new methods of improving the quality & effectiveness of the visual merchandis...
Retail environment nowadays is filled with advertisements through different channels with variety of technological advancement in integrated marketing communications. It's challenging for a brand to keep & susta...
The exterior signages play an important role in retail industry. With an attractive and eye-popping signage, retail business can be sure that it is making their stores more visible and attracting the potential custo...
Visual Merchandising is anything and everything a customer sees at the place of business -Exterior and Interior both. It is, that creates a positive image of the business and helps influence the attention, interest,...
A Brand is more than just a logo. It is an impression customer have about the business and its products. Brand awareness gives businesses an upper hand over its competitors and signages can help in this process.
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Visual Merchandising has always been an activity executed for increasing the visibility in offline trade with the help of traditional elements of advertisements which communicates & spread awareness about brand,...
Before launching any new campaign in retail we often have to do backward planning. Sometimes even week before actual launch which brings its own challenges & then lats minute hassles of not meeting the timelines...
Traditional but largely accepted method of POSM execution is through store to store visits by field executives (often called as Visual Merchandisers or VMs) wherein they deploy the POSMs in stores & capture the ...
It is a method for retailers to communicate about the products, schemes, services or any other important information about the brand or store to their prospective consumers who walks-in to their stores. Think of POS...
The company is recognized as UK’s No 1 Men’s Supplement Brand and was entering Indian market as an OTC product. The ...
With the successful deployment of Flange for Paytm payments bank, Channelplay was further contacted by Paytm Bank for the production and deployme...
The Mosaic company is the world’s leading producer and marketer of crop nutrition. They have partnered with Channelplay to design manufacture and...
The key objective of this activity was to increase visibility of Paytm Bank in the market. Paytm bank assigned Channelplay to help manufacture an...
Shell is a global group of energy and petrochemical companies. With the sole objective to increase brand visibility for one of their best Truck e...
The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market sa...
Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding...
The main objective of the project was to increase brand visibility through uniform and best in class in-shop & outdoor branding for TI cycles...
The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focu...
The project was about to do best in class and uniform in-door & outdoor branding for Lenovo India across South India in 100+ tier 2 & 3 t...
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