With the meteoric rise of SaaS based solutions over last 5-6 years, the technology industry has seen a tectonic shift with new entrants grabbing more and more clients from old and established players. The same is very much true for Sales Force Automation space as well where the customer churn rate of big players are increasing day by day. There are some good reasons why companies are switching from their tried and tested SFA vendors:

• There are now plenty of equally good (if not better) options available nowadays. Most importantly they are solving the same problem for clients at much lower price providing a huge cost benefit at a time when...

India’s FMCG industry is going through a significant change over last few years as more and more start-ups are entering this segment with new products across different categories such as snacks, beverages, cosmetics etc. This is kind of similar to the boom that FMCG industry saw in India in the early nineties when television connection in the country surged 10 times and all big players used TV as a marketing medium to reach out to end customer resulting in huge success for the industry. This time digital media is playing the similar role thanks to 600 mn+ internet subscriber base in the country. Most of the new entrants in this industry is... (read more)

Innovation in technology space is a never-ending phenomenon and same stands true for Sales Force Automation solutions as well. As an organization which has already implemented an SFA solution (or as an organization which is planning to do it very soon), you would definitely want your SFA partner to keep on innovating and releasing new features which would make life simpler and easier for the SFA users, be it your field team or your management team. While there are endless possibilities of innovation in any SFA solution, something which is particularly helpful for end-users are map-based features. With the advancement of technology and... (read more)

When we talk about Distributor Management Solution, we focus mostly on processes related to order and billing. For example, how primary and secondary order placement process will be automated, how all kind of schemes can be defined in the system and applied during billing, how invoicing and payment process can be streamlined, how claim settlement can be more transparent etc. An important aspect that we often miss is how the solution can help in improving logistics operations process. For most of the industries and distributors, logistics plays a very crucial role and at the same time it is not at all simple to manage. Complications exist due... (read more)