In the Channel, may your brand Play

And forever undimmed.

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Our customers

Our Services

Visual Merchandising & Signage

May your brand always be seen

There was a time when visual merchandising was an exercise in hope. We have made it a science. Tech driven programs to make sure your brand gets and creates the best impact in-store.

75K

Stores covered across 2500+ towns with 1.5L+ visits/month

40+

Brands that partner

Sales Staffing & Management

May your team sell more and more

Outsourced sales teams, recruited, trained, and managed. From sales promoters selling to consumers in-store,  to sales officers appointing distributors.

8500

Headcount of project employees

50+

Brands that partner

Influencer & Channel Loyalty

May the channel always be with you

But loyalty programs often end up being a box to be checked. With our unwavering focus on active member rates, and seamless tech, we make sure that your loyalty program delivers value.

125%

Our active member rate compared to active member rate norm in industry.

95%

Customer satisfaction score

Mystery Shopping & Audit

May you always know what is going on

Sales numbers are, well, numbers. Customer experience is not. Not by default anyway. Measuring the ‘immeasurables’ of the channel is something we have gotten pretty good at over the last 16 years.

2.5 L

Stores audited

135

Number of clients audited

Full Channel-Tech Stack

May the data be with you

Once upon a time, the channel seemed lost in data. The SFA app was not talking to the CRM app, and the loyalty app was passive-aggressively ignoring both. It was time to break the cycle. And so, on one common backend, a tool that delivers everything. SFA, CRM, channel loyalty, DMS, and, well, more. Ergo, our full channel-tech stack!

Very seamless, very integrated, very modular, and well, very full. Monitor, analyse, improve. Repeat. The future of channel-tech is here.

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May we always be loved

"In the middle of the hiring process, we doubled the number and Channelplay has fully supported us and were able to match the expectations for 23 states together. When it comes to quality in our forte, we always Think of Channelplay!"

Khushboo Gul
Head offline Business HR/ OnePlus India

"The entire program was conceptualised by Channelplay. They have not only created visibility at the point of sale, they have communicated our various offerings to the merchants. One of the key highlights of the project has been the coordination on ground."

Alok Shinde
Assistant Vice President, Head of Trade Marketing, HDFC Bank

"Channelplay has been able to develop phenomenal dealer-distributor network through it's sales staff which has helped us grow in areas we have typically never grown and never focused on"

Mr. Arnav Maheshwari
Director D&H Secheron

Success stories

Channelplay’s Loyalty Triumph | Driving Success with Greaves Upahar

2
min read

Enhancing the Customer Experience: Lenovo's Journey to Retail Excellence

2
min read

Channelplay's Loyalty Transformation for Crompton

3
min read

A Logistical Nightmare for OnePlus, Executed Overnight

2
min read

Channelplay's price check audits fuel Yokohama's success

3
min read

Canon's success soars with effective retail audits

2
min read

Bosch traditional tools achieves sales breakthroughs

3
min read

Channelplay's end-to-end program management for Acer

3
min read