India's Leading Visual Merchandising Agency for Retail Execution & In-Store Merchandising

Your brand. Seen. In every store. Every day. Our visual merchandising services cover end-to-end retail execution, in-store merchandising services, retail visual merchandising, and POSM and merchandising services - photo-verified, tech-driven, across 60,000+ outlets in 3,500+ towns.

Real-time store visibility
Pan-India coverage
19+ years of VM excellence

Trusted by 40+ brands for visual merchandising solutions, retail merchandising services, retail compliance audits, and merchandising outsourcing across India.

Boost Sales with Expert Visual Merchandising Solutions
About Channelplay

Visual Merchandising Services& Retail Merchandising Agency for India's Leading Brands

Photo-verified retail execution services and in-store merchandising services trusted by 40+ of India's leading consumer brands - delivered by India's best visual merchandising agency with full retail visual merchandising and visual merchandising solutions under one roof.

Our visual merchandisers build, deploy, and maintain the in-store experiences that decide whether shoppers see your brand or your competitor's. From instore visual merchandising and retail display management to store merchandising and retail activation - every store visit is photo-verified, every planogram check is geo-tagged, and every campaign rollout is reported in real time on our 1Channel platform.

Photo-verified execution

Every store visit captured with geo-tagged photo evidence on the 1Channel platform - no chasing reports.

Pan-India retail merchandising agency

60,000+ outlets across 3,500+ towns covered by our retail merchandising agency and store merchandising agency teams under a single retail execution program.

Audit-grade visual merchandising

Planogram, share of shelf, and POSM compliance - our retail compliance audit reports are delivered in real time via 1Channel. Measurable outcomes, not just store visits.

Your brand looks perfect in the deck.
It's a different story on the shelf.

You spend lakhs on packaging, campaigns, and launch strategy. But the moment it hits the store floor — wrong placement, missing signage, poor display — and the shopper never even notices you.

01
Inconsistent in-store presence
Your planogram says one thing. 500 stores do another. Brand standards break down where it matters most — at the point of purchase.
02
No visibility after execution
Once the material leaves your warehouse, you’re flying blind. Is the display up? Is it right? You’ll find out when sales dip.
03
Competitors out-display you
Better shelf placement, bolder POS, more aggressive promotions — your rival’s VM team is winning the shopper before yours even shows up.
04
Every campaign launch is reactive
Timelines slip, vendors miss deadlines, field teams improvise. Your launch window shrinks before the first shopper walks in.

This is what poor VM execution costs you — every single month.

What We Do

Everything Visual Merchandising & Retail Merchandising. Under One Roof.

From a single POSM and merchandising services refresh to a nationwide rollout of 2,000 new stores - our retail execution services, retail activation, and visual merchandising solutions are delivered by one team, one tech stack, one accountability chain.

POSM Deployment

POSM Deployment

Installed to brand guidelines. Photo-verified QC on every store.

Book a free audit
New Store Rollouts

New Store Rollouts

Signage, interiors, brand elements — live in 7 days per store.

Book a free audit
Digital Signage

Digital Signage

Content, adaptation, and centralised screen management.

Book a free audit
Retail Maintenance

Retail Maintenance

Fixtures, displays, and signage kept sharp. Stores never look tired.

Book a free audit
Campaign-Based VM

Campaign-Based VM

Festival, launch, and seasonal visual merchandising solutions and retail activation campaigns - at scale, on time.

Book a free audit
Glow Sign & Branding

Glow Sign & Branding

Exteriors and interiors that turn footfall into brand recall.

Book a free audit
Why Channelplay

Most Visual Merchandising Companies Execute. We Engineer Outcomes.

Two decades of perfecting SOPs. A full channel-tech stack built in-house. A pan-India team of visual merchandisers - from in-store merchandising agency teams to retail execution agency operations - who notice the details other visual merchandising companies miss. That's the difference between a supplier and a partner.

19+
Years of VM Excellence
60K+
Outlets Covered
3,500+
Towns Pan-India
95%+
PJP Coverage
Proof at Scale

Projects That Speak for Themselves

SONOS visual merchandising project
Store Rollout
SONOS

End-to-end new store layout delivered - design, planning, and execution matching global retail standards.

45 days
Brief to launch
100%
Brand compliance
ASUS visual merchandising project
Pan-India Refresh
ASUS

Revamped store displays across India ensuring consistency in brand messaging at scale.

1,000+
Outlets refreshed
40 days
Execution time
Samsung visual merchandising project
Ongoing Program
Samsung

Pan-India merchandising program with dedicated teams and consistent KPI achievement.

2,500+
Outlets
600+
Towns
Xiaomi visual merchandising project
Scale Program
Xiaomi

Scaled merchandising with pan-India deployment and industry-low attrition rates.

12,500+
Outlets
2,500+
Towns
Polycab visual merchandising project
Digital Signage
Polycab

Digital signage deployment with premium fixture installations and round-the-clock uptime.

40+
Digital signages
100%
Uptime
Godrej visual merchandising project
Ongoing Program
Godrej

Large-scale ongoing merchandising program with dedicated teams across India.

12,000+
Outlets
15,000+
Monthly visits
SONOS visual merchandising project
Store Rollout
SONOS

End-to-end new store layout delivered - design, planning, and execution matching global retail standards.

45 days
Brief to launch
100%
Brand compliance
ASUS visual merchandising project
Pan-India Refresh
ASUS

Revamped store displays across India ensuring consistency in brand messaging at scale.

1,000+
Outlets refreshed
40 days
Execution time
Samsung visual merchandising project
Ongoing Program
Samsung

Pan-India merchandising program with dedicated teams and consistent KPI achievement.

2,500+
Outlets
600+
Towns
Xiaomi visual merchandising project
Scale Program
Xiaomi

Scaled merchandising with pan-India deployment and industry-low attrition rates.

12,500+
Outlets
2,500+
Towns
Polycab visual merchandising project
Digital Signage
Polycab

Digital signage deployment with premium fixture installations and round-the-clock uptime.

40+
Digital signages
100%
Uptime
Godrej visual merchandising project
Ongoing Program
Godrej

Large-scale ongoing merchandising program with dedicated teams across India.

12,000+
Outlets
15,000+
Monthly visits
Outsourcing

Outsource Your Visual Merchandising& Retail Merchandising Services

An in-house VM team that covers India takes 12 to 18 months to build. Merchandising outsourcing - whether for visual merchandising services, retail merchandising services, or full retail execution services - gets you there in 30 days.

In-house build

Build a pan-India VM team yourself

  • ×12 to 18 months to build to pan-India scale
  • ×Hiring, training, attrition, and supervision overhead
  • ×Heavy fixed cost regardless of program size
  • ×Operations infrastructure built from scratch
  • ×Hard to scale up or down by category or geography
Channelplay outsourced model

Outsource to Channelplay - India's Best Visual Merchandising Agency

  • Pan-India coverage live in 30 days
  • Pre-trained team, photo-verified execution
  • Transparent per-visit unit economics
  • 25 to 40% lower VM operating cost
  • Scale up or down by category and geography
Switching Made Simple

Transition Your VM Program in 30 Days

Switching VM partners feels risky. Our 30-day playbook keeps your in-store presence uninterrupted.

1
Day 1-2

Contract & Kickoff

Terms signed, work orders issued, dedicated SPOC assigned.

2
Day 1-18

Field Team Hiring

Main towns staffed by Day 18, outstation by Day 22 — from our existing pan-India pipeline.

3
Day 18-27

Training & Kit Dispatch

Classroom plus on-the-job training. Tools and kits shipped to every field location.

4
Day 24-30

PJPs Live & Running

Journey plans finalised, assets reconciled. Your program is on the ground.

Questions

Things brand heads ask us.

For campaign-based VM, we typically move from brief to first-store deployment in 2-3 weeks, depending on POSM production timelines. For new store rollouts, we've delivered full execution in 7 days for base and branch town stores. We'll give you a firm timeline after the free audit.

Let's make your brand impossible to miss - with India's best visual merchandising agency.

Whether you need visual merchandising services, retail execution services, in-store merchandising agency support, or end-to-end merchandising outsourcing - talk to a Channelplay expert and get a free 30-minute consultation.

Let's Discuss
India's leading visual merchandising agency
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