As HTC was aggressively penetrating in UAE market by launching different new models, they were in dire need of a centralized solution to get a real-time visibility of what’s happening at the retail...
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The key objectives of this project was to execute the indoor branding of new visual changeover to the Mumbai branch of Abu Dhabi Commercial Bank along with the banking personal/customer awareness...
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GetSavvy, a leading mystery shopping agency in Jamaica famous in assisting their clients in redefining customer experience with their organizations wanted to streamline the process of mystery...
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The key objectives of this project was to deploy the POP material of new banking scheme, services, offer communication & benefits to different locations across India in Canara HSBC Oriental Bank of...
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Elementia Wellness is one of the fastest growing beauty and wellness brands in India. They offer luxury spa and salon services through their segmented brands – Tattva, Vilasa and Unora at hotels &...
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BRITA, a German water purifier manufacturer wanted to launch electronic, multistage filtration systems in the Indian water filtration market & hence wanted to understand Indian consumers on following...
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The main objective from the client was to create a platform to engage with all the levels of Stationery products supply chain and incentivize them on the business they are generating for the client....
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Tata Swach is the flagship water purifier product of Tata Chemicals that uses latest purification technology. The brand has a sales force deployed all across India to manage the sales from General...
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The client is one of the leading automobile manufacturers of the country. The project was to run a campaign during festive period to boost sales. Customers who took part in the offer qualified to a...
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Retail sector in India is booming and so are the queues in stores. Be it any segment, any city the volumes these stores are managing are increasing day by day. In such a dynamic environment, delightful customer experience is the driving force in this era of cut-throat competition amongst retailers. In a world where products & brands are often homogeneous, retailers try to differentiate themselves with minutest of customer touchpoints within the retail environment.
The consumer experiencer starts when he/she enters the store and ends with the billing experience. When customers shops from a...
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Observational research is a qualitative research method where the target respondent/subject is observed and analysed in their natural/real-world setting. Observational research is used when other data collection procedures, such as surveys, questionnaires, etc. are not effective or adequate. When the goal is to evaluate an ongoing behaviour process, event, or situation; or when there are physical outcomes that can be readily seen.
Observational research typically provides qualitative data as the researcher is observing the subject in their natural setting. The output of Observational...
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Trade and Channel Loyalty Programs are universally accepted to be efficient drivers for long term loyalty. But many times, clients look for ways and means to achieve short term tactical objectives as well. By keeping a few pointers in mind while designing a loyalty program, short term tactical objectives can also be addressed through them. In this article, we explore the various ways to do it.
Typically, loyalty programs have a base points structure which is linked to the value of the transactions. On top of this one can have the following bonus points structure to drive short term...
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Mystery shopping companies find it difficult to monitor ongoing projects, track deadlines, appraise stakeholders about project progress and face many more problems. To manage the mystery shopping operations and to tackle these problems a mystery shopping company should have the support of a mystery shopping software. Representation of data in form of interactive dashboards and reports could help these mystery shopping companies to gain complete insights on their operations. A mystery shopping software should be capable enough to help mystery shopping companies for end to end management of...
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When you are planning to roll-out a Sales Force Automation solution to monitor retail execution of your brand(s), you are more or less sure about the activities of the sales team that you want to automate. In all likelihood, you have also thought about a mobile app workflow and try to evaluate the vendors basis that. Many of the features are already available in every run-of-the-mill SFA solution available in the market. For example, if you want to automate end-to-end secondary order placement process for your sales team, you would need following features: Order Capture, Suggested Order...
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One of the most important representation of any brand is the Promoter, who is the last mile face for the brand & can make or break customers for the brand. Therefore, it is important to have a robust recruitment process in place to get the right workforce for the brand.
It is often seen that promoter recruitment process is not as robust as it ought to be. “Couple of rounds of interviews” is set as a process to select these bunch of so important people. In absence of proper standardization even the interviews are also very subjective and person dependent.
Basic assessment test for screening...
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