Flipkart being a major player in Indian E-commerce market, wanted to conduct a competition benchmarking to understand the seller support on below mentioned parameters:
Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operating Procedures (SOPs) and the...
(read more)
The main objective from the client was to start engaging with and incentivising construction contractors on purchase of sanitaryware products of the brand. To do that, the approach was to create a...
(read more)
Keus Automation, a startup into home automation lighting, wanted to conduct a supply side research to understand the current market scenario & industry offerings. The research covered the following...
(read more)
Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operating Procedures (SOPs) and the...
(read more)
Client’s requirement was to have a professional managed employee rewards program which would be transparent and seamless. The program structure was designed in coordination with us. Employees had a...
(read more)
The key objective of this activity was to increase visibility of Paytm Bank in the market. Paytm bank assigned Channelplay to help manufacture and deploy Flange signboards at 20000 plus MBO’s Pan...
(read more)
A leading multi-national home appliances brand was looking for a robust Sales Force Automation solution to closely monitor promoter performance and sales numbers to decide on the ROI of the sales...
(read more)
Shell is a global group of energy and petrochemical companies. With the sole objective to increase brand visibility for one of their best Truck engine oils “Shell Rimula”, Shell wanted to deploy...
(read more)
Innovation in technology space is a never-ending phenomenon and same stands true for Sales Force Automation solutions as well. As an organization which has already implemented an SFA solution (or as an organization which is planning to do it very soon), you would definitely want your SFA partner to keep on innovating and releasing new features which would make life simpler and easier for the SFA users, be it your field team or your management team. While there are endless possibilities of innovation in any SFA solution, something which is particularly helpful for end-users are map-based...
(read more)
India’s E-Commerce Sector
India’s e-commerce is in a fast growth zone and the e-commerce platforms are transforming the way products & services are consumed in India. The Indian E-commerce market is outpacing the offline retail growth and is expected to touch 230 Billion USD by 2028. India is at the cusp of a massive online boom, fueled by low data tariffs, affordable smartphones and growing Internet usage.
E-commerce in India has grown beyond the first wave of metro consumers in Tier 1 cities and is now rapidly adding millions of buyers from Tier 2, 3 cities and beyond. Another 400-500...
(read more)
We live in times where every enterprise we deal with as consumers or trade partners wants to communicate frequently and directly with us. Each of us is part of numerous loyalty programs, many of which we are not even aware exist. Our SMS folders and mailboxes are cluttered with business communication which has led to the emergence of priority inboxes in many mail and SMS interfaces. This in turn has made communication with consumers extremely difficult for enterprises as getting lost in this clutter of communication is pretty much the default consequence that we expect.
But that need not be...
(read more)
With increasing disposable income and exposure to global tastes & trends, consumers have started spending on the bathroom space. As a result, Sanitaryware industry has experienced a lot of retail traction over the last decade with brands increasing their penetration by opening more stores and resorting to more selling channels. However, in that process, a brand tends to dilute its control on retail SOP’s and hence face business concerns.
Channelplay conducts Mystery Shopping & Audits for top brands in Sanitaryware space to provide meaningful information around such business concerns in order...
(read more)
The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG, Pharma, Building material, Plywood, Sanitaryware, Tyres etc. are primarily unorganized and require state or region level distributors to penetrate their products, given the way the markets are structured and operated. So be it new brands which plan to enter market or existent brands which plan to diversify into newer cities, a distribution network is essentially required.
Channelplay is a market research agency which...
(read more)
With over 50% population below the age of 25 years, India is a promising opportunity in the education space and has seen a lot traction over the past decade. The education sector has been increasingly becoming organized with a lot of edu-brands expanding their footprint to lower tier cities. International education brands are also increasingly entering India market with 100% FDI (automatic route) allowance in the sector. However, in the process of expanding penetration, an educational brand tends to have lesser visibility on operational philosophy of running a sensitive business model like...
(read more)
