The key objectives of this project was to do in-shop and signage branding for Carlsberg at different partner's outlets across India. Another key objective was to create awareness of the new product...
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The main objective from the client was to directly engage with plumbers across the country and promote sales of their brands. The requirement was to run a business linked, milestone based rewards...
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YDX Agency, one of our international partners based out of Kenya, undertook a project from a leading global liquor company to drive their sales number through some unconventional channel which Van...
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The main objective from the client was to create a platform to capture, validate and incentivize sales of their monitors in multi-brand stores who purchase from their distributors. To realize this...
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Lenovo is a market leader in IT segment and has a strong channel partner network across India. Along with Exclusive stores, they have presence in multi brand outlets as well. In MBOs, display share...
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Maghreb countries, like any other developing countries, are part of the focus market for almost all the FMCG companies off late and Colgate Palmolive was not an exception. The client had an extensive...
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Rainbow Hospital, a chain of Paediatric Hospitals, provides infant and maternal healthcare services. The client wanted us to evaluate the reach & effectiveness of one of their regional campaigns...
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The brief given by the client was to conceptualize and execute an activity which would engage the families of dealers and electricians in their distribution network. After evaluating multiple ideas...
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Channelplay Limited manages ISB, GSB & product planogram execution for Timex retail outlet which comes with a necessity of VM deployment as well. Channelplay executes VM for Timex with a objective of...
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For decades, SFA implementations have had a higher failure rate than most other types of enterprise software. As per some leading industry research analysts, the failure rate is staggeringly high at 60%. It’ not very uncommon that a big bang go-live of a great SFA Solution is followed by gradual reduction in usage within few months and eventually a complete closure soon after resulting in complete waste of time, money and effort of so many people.
One of the biggest reasons of such failures is zero or insignificant support from the SFA vendor post implementation. This is one area which is of...
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Service quality is the delivery of excellent or superior service relative to customer expectations. Due to the inherent characteristics of services like intangibility, inseparability and heterogeneity, the measurement of service quality perceptions have been one of the most debated topics. A group of American authors namely Parasuraman, Zeithaml and Berry have done extensive work in the area of service quality deriving that customers consider five dimensions in their assessment of service quality, as follows:
A promoter is the last mile custodian of the brand and It will be wrong to assume that a Promoter’s only role is to do sales number. Yes, “Sales Number” is the end objective and the same needs to be achieved by creating an ecosystem. There are important parameters which act as enablers in creating an “Progressive Ecosystem” and can be influenced by a Promoter in big ways. Following are the points of importance: Hygiene of Counter:
Retail is considered as edge for the marketing where shopper experience can be converted to consumer base. Shoppers can play a pivotal role in leveraging the brand performance. This has happened due to dispersed media channels. More & more channels are being launched for the media sources & thus consumers are shifting their attention away from traditional sources of information. Brands are accordingly shifting their marketing spend closer to point of sale resulting in increase in connect with shoppers.
Brand Performance Optimisation:
This can be done through improving brand power in mind &...
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India has been the most talked about startup nation with over 6000 startups added in 2016. And the intriguing question which faces any new business is Market Sizing. It is not only new businesses but also existing businesses who have not looked at the angle of market sizing to determine whether they are realizing the true potential of the market or not. Market sizing is a key component of strategic marketing planning. Knowledge of the size of target market enables companies to fully assess opportunities and accurately plan their approach and investments.
Channelplay has been involved into...
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Inventory audits are conducted to evaluate the physical stock at a warehouse, distributor point or retailer. It gives stock visibility at secondary and tertiary levels, which helps in planning, directing and controlling inventory, thereby contributing to business profitability. Inventory includes either or all of the following – merchandise or stock in trade, raw materials, finished products, and supplies that physically become a part of the item intended for sale. There are 2 methods to conduct an inventory count:
