A renowned Indian eye hospital chain was looking for tried and tested Sales Force Automation solution for its entire customer acquisition team including Corporate Sales, Marketing, Medical Tourism...
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The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they are targeting MBOs to work...
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Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores across India with the...
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Xiaomi, the number 1 smartphone brand of India, wanted to evaluate and analyze the adherence towards retail processes & standards defined by the brand across its retail network Pan India. In order to...
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Proline, an Indian sport wear brand incorporated in 1983 wanted to venture into footwear retailing and hence intended to conduct geographical research to identify feasible locations for their...
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The main objective from the client was to create a loyalty program for mechanics which would act as a platform for incentives and communication regarding their products. To do that, the approach was...
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A globally renowned vacuum cleaning and floor care brand was looking for a robust Sales Force Automation solution to closely monitor promoter performance and sales numbers to decide on the ROI of the...
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The main objective from the client was to create a loyalty program for developers who develop new apps on their ecosystem. The project involved setting up a platform to collect information from the...
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Apollo tyres wanted to assess the compliance of their exclusive retail channel on agreed procedures and standards. To ensure that the exclusive stores maintain the said standards, Channelplay...
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Visual Merchandising has always been an activity executed for increasing the visibility in offline trade with the help of traditional elements of advertisements which communicates & spread awareness about brand, its products or services.
There are big budgets linked to offline trade marketing, in store visual merchandising & in-store communication but there was no method to record analytics out of the actual spend till now. Thus, there was a need of a tool which can help brands in analysing the effectiveness of visual merchandising execution in store. Generic problem with visual...
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With growing competition in Private sector Banks and NBFCs, Mystery shopping has become an essential tool to measure the service quality and degree of compliance by the Banks. Service quality, compliance of set standards and transparency are pre-requisites for a satisfied customer ensuring customer loyalty and recurring business for banks. Therefore, Mystery shopping plays an important role to gain customer perspective on the effectiveness of the Bank’s sales process and adherence of the same by frontline teams.
Our mystery shopping programs for banks involve evaluating two broad channels:...
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Employee Rewards and Recognition Programs are making their way into organisations of all sizes and across industries. They are being recognised and adopted as very important tools to keep the employees motivated and acknowledge good work done. These programs can go a long way in creating excitement and driving the performance to the desired levels.
There are many ways in which the rewards in these programs can be structured. In this post we will look at a few popular ways employee rewards are structured.
· Long Service Awards
Any organization would take pride in long serving employees and...
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Mystery shopping has always been a popular concept for hospitality businesses. While it is done majorly to evaluate consumer experience but also opens other areas of exploration. With business expansion happening through the franchise model which dilutes control and involvement of a human element in running the show, there arises the need to conduct fraud detection audits.
Mystery shopping can be very well utilized to anonymously evaluate staff integrity as well as detect financial frauds. Mystery shoppers enact certain scenarios or get into a comfort zone/conversation mode with the hotel...
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The fast-moving consumer goods (FMCG) segment in India is already the fourth largest sector of the Indian economy. While the last fiscal year saw a decent 11% growth in this sector, according to IBEF reports, the sector is poised to grow at 27% CAGR for next few years. What is more interesting is that the regional / small players and the rural India is going to be the two most important growth drivers for this industry. According to retail sales data of the FMCG sector provided by market researcher firm Nielsen, while the top 50 firms contributed to 60% of revenue in the calendar year 2018...
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Lifetime customer value (LCV) is an idea that each customer should be analyzed in terms of current and future profitability to a brand. When a profit figure can be assigned to each customer, the marketing manager can then decide which customers to target.
The past profit that a customer has produced for the brand is the sum of the margins of all the products purchased over time less the cost of reaching that customer. This is feasible for firms which maintain their customer data like e-commerce firms and businesses selling products & services in an organized retail set-up. For other firms,...
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