The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to enrol outlets into the loyalty program, take orders, upload invoices and keep...
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One of the budding Indian cosmetics company, which was founded only in late 2015, was aiming for an aggressive expansion strategy in late 2017 after experiencing a moderate growth in first one and...
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Citistyle, well known for its value fashion stores, wanted to understand the gap between the Standard Operating Procedures (SOPs) and the actual Customer Experience.
Approach
The approach adopted to...
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With the successful deployment of Flange for Paytm payments bank, Channelplay was further contacted by Paytm Bank for the production and deployment of Non Lit Flex Boards at 12000 plus outlets. These...
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The main objective from the client was to start engaging with and incentivising fabricators and contractors on purchase of steel of the brand. To do that, the approach was to create a platform to...
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The Mosaic company is the world’s leading producer and marketer of crop nutrition. They have partnered with Channelplay to design manufacture and install "Digital Floor standing Units (FSUs)” at 100...
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One of the leading importers of major international salon and beauty care product brands was looking for a Field Force Automation solution for its entire sales hierarchy that includes Beauty...
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Flipkart being a major player in Indian E-commerce market, wanted to conduct a competition benchmarking to understand the seller support on below mentioned parameters:
Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operating Procedures (SOPs) and the...
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Samsung, CCD, Dominos, and Bata also feature in the Top 5
New Delhi, India, 4 November 2019 - Channelplay, a leading retail and channel solution provider today announced the findings of a recently concluded market research on the expanse of Single Brand retail network in India. Among the 11 product based industries evaluated, Xiaomi emerged as the leader with the largest exclusive brand network in India.
This is inclusive of all the single brand retail outlets Xiaomi - Mi Home, Mi Studio and Mi Stores. The second dominant player also belonged to the electronics category - Samsung India,...
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It is often seen that organisations with large field sales force, outsource their sales force for many obvious advantages. It is a very important & critical decision for any organisation to choose right partner.
Before we get into the specifics of as in how to get through the glorious credentials of any partner, one very important premise to be set – that you are looking for a partner not vendor. The difference is in the approach – approach of a vendor is transactional whereas a partner will team up with you to realise your organisation’s strategic vision and will act as an extended arm of...
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Merchandise Planning is the planning and control of inventories to meet desired sales and product-related objectives. It also includes the planning of the size and assortment of the merchandise inventories, as well as a variety of functions dealing with the purchase, display, pricing, promotion, and sale of merchandise.
The essentials of merchandise planning are:
1. Right Type
The type and variety of merchandise offered are major determinants of the business the retailer is in and will have an impact on how the customer perceives the shop. Competition research can define the merchandise...
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Most of the brands strive to achieve a two-tier objective of higher growth and market share. One of the inputs to achieve either or both of these is by increasing the penetration in the market which is largely possible today by increasing the number of channels through which a brand sell. In a view to increase selling channels, multi-brand retail has become the order of the market and competition traction, hence predominantly defines the growth & market share for a brand.
Channelplay conducts Mystery Shopping & Audits for brands to provide meaningful information around competition and help...
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Most of the Trade and Channel Loyalty programs follow the standard structures of points based redemption or slab based achievement. But in competitive markets where the trade is exposed to loyalty programs from multiple brands, these aren’t enough anymore. Especially when the trade partners are high net worth individuals. What can cut through the clutter and grab their attention however are personalized rewards.
Loyalty programs for high net worth trade partners need to be structured without the earning and burning of points. Instead they should be structured into a tiered program with high...
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Transition of field sales executive team from company rolls to an agency or existing agency rolls to a new agency is commonly seen practice and this can be attributed to various reasons. Though these transitions look simple, there is more than meets the eye.
If it is done wrong and without planning, it can disrupt the whole sales executive ecosystem.
A careful and detail planning is required to make the transition smooth so that on-field employees who is the primary recipient of the process are handled carefully and there is no disruption in the business.
Let’s look at the few important...
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