Channelplay is a leading Sales Force Automation, Shopper Marketing & Channel Management company in India. Managing over 5000 field staff, and working with over 60 clients in diverse industries, we deliver high-performance solutions that help our clients increase their sales at the Industry's best ROI.
A leading Mystery Shopping company in India used 1View to assess the inventory availability and status of key products of a DTH TV company to ensure that it was equipped to optimally meet...
Mystery shopping companies find it difficult to monitor ongoing projects, track deadlines, appraise the stakeholders about the project progress, find suitable person for the job and face many more problems. To manage the mystery shopping operations and to tackle these problems a mystery shopping company should have a mystery shopping management software. A mystery shopping management software helps the organizations to manage and monitor their mystery shopping operations, for end to end management of audit programs enabling real time data collection, analysis & presentation of findings.
Lucky Draw or Sweepstakes campaigns are one of the classic consumer promotion tools utilised across industries. They grab attention of consumers and influence purchase decisions for sure. But there are a lot of things which can go wrong in lucky draw campaigns which are counterproductive by alienating customers rather than attracting them. Providing superior customer experience in such campaigns is necessary to derive any kind of success from them. Following are a few pointers to take care of, when running a lucky draw campaign.
Most consumers go through a buying process in making their purchases. Starting with problem recognition, the consumer passes through the stages of information search, evaluation of alternatives, purchase decision, and finally post purchase behavior.
Stage 1: Problem Recognition
The buying process starts when a consumer recognizes a problem or need to buy a product/service. The need can arise as a result of an actual necessity or peer pressure (friends/relatives consuming the product/service) or as a result of watching an advertisement.
Stage 2: Information Search
Consumers search for more...
Visual Merchandising plays a vital role in industries such as CDIT, FMCG, Financial Institutions etc. Effective VM improve the brand visibility, awareness & sales while on the other side ineffectiveness can cost badly & hamper the budgets of the organization. This invokes importance of the timely measurement of productivity of visual merchandisers with key responsibility areas. Here are few measures which needs to be assessed periodically which will lead to effective visual merchandising on ground. Productivity of VM should be tracked in two categories:
Brands spend a significant amount of time, effort and money drawing up the perfect customer experience for their customers. The retail environment gives them the canvas to showcase their brand and products and at the same time paint the picture they want on what the brand stands for; the value of their products/ service; how they feel about their customers and what it would mean to own a product of their brand.
While this works great till the design stage, the challenge is posed when it needs to be operationalized at the point of retail. This is particularly challenging in a Retail...
Before we step ahead on discussion regarding subject mentioned above we first need to understand how to analyze the requirement of change in VM agency to which you are currently associated.
Expectation of the brand could be with regards to increase in productivity, quality of execution, control mechanisms, hygiene or discipline management. When things are not going in the right direction as per the desired criteria or you have not seen any improvement in the quality of working since long after setting the expectations - it may betime to change the agency.
Often, managers resist to take...