Managing the discipline of in-store promoters and getting authenticated information on tertiary sales is always a challenging but ‘must do’ activity for any company which is on a growth trajectory....
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HSBC Bank, one of the world’s largest banking and financial services organization wanted to evaluate its Retail and Wealth Management Channel by measuring service quality and degree of compliance. In...
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USAEC is a trade association representing apple growers and exporters in 5 American states namely California, Michigan, New York, Pennsylvania and Virginia. It intended to assess the demand & supply...
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The client had run a campaign during 2017 festive period to encourage customers to purchase specific premium models of printers. Owing to the success of that campaign, the client decided to launch...
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A renowned pharmaceutical company strategized an aggressive expansion plan in India for its globally recognized skin care brand catering to women and baby both. As part of the plan, it was absolutely...
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The main objective from the client was to collect the information of the universe of outlets in the country so that their Sales resource deployment, Trade spend and Loyalty Rewards program could be...
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WhatsApp Business (WB) is a social networking platform for businesses to connect with their customers. The client intended to create awareness about the platform and onboard small & medium business...
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A renowned Indian eye hospital chain was looking for tried and tested Sales Force Automation solution for its entire customer acquisition team including Corporate Sales, Marketing, Medical Tourism...
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The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they are targeting MBOs to work...
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Visual Merchandising is anything and everything a customer sees at the place of business -Exterior and Interior both. It is, that creates a positive image of the business and helps influence the attention, interest, desire and action of the customer.
The main objective of Visual Merchandising elements is to attract customers to the place of business and thereby increase sale of the products inside it. This is offered to the customer through exterior and interior presentations with the intention of working towards evolving customer’s perspective, right from the outside to the inside of the...
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One of the most reliable and extensively used approaches to sell products from multi brand outlets(MBO) is deploying In store promoters. This is used the most in electronics category but is gaining prominence in other categories such as FMCG and others as well. But doing so would involve huge financial investment apart from the overheads of management.
One way to survive in this channel and not deploying promoters yourself is to have an attractive incentive program for the stores or the existing staff in the stores. If the people manning the store are already incentivised to sell your...
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In some of our previous blogs we spoke extensively about why Distributor Management System is crucial for managing a large-scale channel sales operations, especially for FMCG industry. While some challenges and resistance are imminent like they are in any other software implementation, in order to sustain a good business growth (or to achieve the same) and plug all the leakages in your distribution network, sooner or later you have to adopt a robust solution.
And if you already contemplating buying DMS software, probably you are facing the dilemma of ‘Whom should I go with?’. With the wave...
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In a world of intense competition and frequently changing consumer tastes & preference, a lot of stores experience declining sales. It is quite common that a brand has some stores reaping good sales year-on-year while others becoming stagnant or declining. Channelplay can help test the following hypothesis around declining same store sales growth:
Health is one of the most important as well as sensitive issue for any human being and a good experience around the same is extremely integral. Bad experience at a hospital not only affects the hospital's image but also perturb the patient's mental or physical health. Channelplay conducts mystery audits for hospitals to evaluate patient experience, service quality and adherence to standard practices followed by the hospital staff. Following parameters are evaluated in a typical hospital experience audit:
In one of our earlier articles (Link) we discussed in details why a Distributor Management System is must for an Indian FMCG company irrespective of its business volume. While for a large player, an automation of distributor operations would help in cementing its position, a budding company would find it as a useful ammunition to achieve the desired growth. However, we also briefly mentioned in that article that a DMS implementation is not a very easy task and could meet with many challenges which, if not handled properly, could lead to eventual failure of the entire implementation. And we...
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