Cogent Foods is a Mumbai-based food processing company which provides preservative-free prepared ingredients and ready-to-eat foods to HORECA (Hotels, Restaurants & Catering) segment.
The company...
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HMD Global, the sole owners of Nokia phones in India, wanted to evaluate their regional distributors (RDS). Retailers, as a practice, submit mobile phones of consumers which are eligible for...
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The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to track the performance of Channel Partners, Plan their sales and play their...
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The objective of this program was to ensure best in class and uniform in-shop & outdoor branding (flex, vinyl prints, OWV, flanges, lollypop boards, sun-boards, GSB & NLB signages) for Tally...
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GSI Group, one of the leading distributors for FMCG and Beverage brands in Morocco, is responsible for distribution management of some of the well-known brands such as Unilever Foods, Lipton, Knorr,...
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Mahagun Group, one of the leading real estate developers in Noida wanted to conduct mystery shopping to evaluate the sales process adherence & service quality of their project office staff. The aim...
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The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to track the performance of Retailers and Electricians in the loyalty programs...
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Key objectives of this project was to deploy the PoSM material for campaign awareness offer communication to 1500 locations in 150 towns across India along with merchant's/consumer's awareness about...
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Hemas Holdings is a diversified conglomerate located in Sri Lanka, with a focus on five key sectors – FMCG, Healthcare, Transportation, and Leisure. As part of their expansion plans in South Asia,...
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When you decide to implement a software solution in your organization, one of the biggest challenge that you face is ensuring your data will remain safe, secured and compliant as per company or government policies. A lot of time and energy of many people, including that of senior stakeholders, is spent on addressing those concerns and mitigating the associated risks. And the same holds true when you are planning to roll out a Sales Force Automation solution as it captures valuable information such as market penetration, beats, sales data, customer credit history, marketing campaigns, new...
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Running an In-Store Promoter Program is one of the most effective but at the same time most challenging aspects of Sales management. Having a knowledgeable and motivated in store promoter can go a long way in amplifying the sales from an outlet but in the competitive world of In-store promoters it is important to get innovative to drive retention and motivation.
But in-Store Promoter Loyalty Programs are a different beast as compared to other trade or consumer programs. There are a few things that need to be kept in mind while designing such programs so that they are successful.
· Elaborate...
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Malls & high walk-in places are generally considered as high revenue markets. Thus, every brand incurs a good amount of available budget on marketing spends on these market places. Despite, all these efforts, improving customer time spend in outlets is a challenge which is directly proportional to increase in sales per walk-in.
There are few basics activities which all retailers should do such as store hygiene, ambience, look & feel, colour theme, lightings etc. However, one thing which they sometime miss is maintaining store planograms. Before discussing on how a planogram can be made we...
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One of the integral elements in defining success of a focus group is careful recruitment of participants. The researcher needs to ensure that certain people are kept out of the group.
Firstly, unless otherwise explicitly stated, we need to keep out close friends, siblings, colleagues etc of selected respondents. They are likely to mirror each other’s views, taking valuable group time away from meaningful participation by others.
The people participating in groups must be reasonably physically & mentally normal, so that they are able to actively contribute to the group, rather than being...
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“In looking for people to hire, look for 3 qualities: Integrity, Intelligence & Energy. And if they don’t have the first, the other two will kill you.” - Warren Buffet
Mystery Shopping can be very well utilized to anonymously evaluate Staff integrity through trained shoppers. Several retail segments like Automobile, Consumer Electronics, Hotels & Restaurants etc. use Mystery shopping to identify the loopholes in their system and avoid the consequences.
Mystery Shoppers enact certain scenarios or get into a comfort zone/conversation mode with the sales/service executives and try to evaluate...
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Tracking and improving productivity of the field team managing retail execution is one of the most important priority for any company these days. No matter whether the team is tasked with performing visual merchandising activities or capturing secondary order details or expanding retail footprint, you can only manage their productivity provided you have defined right set of KPI metrics for your team and enabled them with a state-of-the-art mobility based SFA solution which can track those metrics.
It’s and old practice to track field team productivity by simply counting number of daily...
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