Key objectives of this project was to deploy the PoSM material for campaign awareness offer communication to 1500 locations in 150 towns across India along with merchant's/consumer's awareness about...
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Hemas Holdings is a diversified conglomerate located in Sri Lanka, with a focus on five key sectors – FMCG, Healthcare, Transportation, and Leisure. As part of their expansion plans in South Asia,...
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Home Credit wanted to check scenario-based responses on operational elements in banking sector. The scenarios included day to day operations of the banks as well as the schemes launched by the...
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Flipkart launched seller financing program in mid-2015 to help sellers grow fast, eventually boosting sales of the online marketplace. Flipkart negotiate with banks and other financial services firms...
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LG & Co is one of India’s oldest food ingredient manufacturers with a legacy of more than 125 years. The company wanted to conduct market research to drive improvements in its existing markets of...
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Timespro is the learning center by Times of India Group which came up with the objective of revolutionizing professional education in India. It's goal is to equip students with the knowledge and...
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The key objectives of this project was to do in-shop and signage branding for Carlsberg at different partner's outlets across India. Another key objective was to create awareness of the new product...
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The main objective from the client was to directly engage with plumbers across the country and promote sales of their brands. The requirement was to run a business linked, milestone based rewards...
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YDX Agency, one of our international partners based out of Kenya, undertook a project from a leading global liquor company to drive their sales number through some unconventional channel which Van...
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Continuing the previous article on retail location planning, we will further look at some of the more tactical location parameters to be kept in mind when choosing the location of a retail store.
A good general location is not enough. A retailer has to ensure that the specific site at the location has to be equally suitable. The following 5 factors will help the retailer to choose the most appropriate site:
1. Visibility
A good site is one that can be seen by pedestrian or vehicular traffic. Shoppers hesitate to go to a quiet side street or an excluded corner in a mall. A shop located at the...
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A sophisticated app-based Sales Force Automation solution for field team is probably the most common initiative any brand is taking these days to enhance the productivity and effectiveness of its retail field force. Be it a global FMCG major or a fruit juice start-up, it has become almost like a mandate that all retail execution activities (such as order taking, fulfilment, retailer stock taking, visibility, merchandising, competition activities etc.) should be tracked by enabling the sales executives or merchandisers with an SFA mobile app.
What’s relatively new though is providing a similar...
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In the past insights we have delved into various success aspects of Trade Loyalty Programs. In this post we turn that over its head and investigate the major failure points of them.
The following are the major points which are usually overlooked in the design and execution of loyalty programs. Getting these right is the foundation on which successful programs are built. Keep in mind that these are necessary but not sufficient conditions for the success of a program.
1. Poor Scheme Design
This is the most important factor to be kept in mind when designing a loyalty program. There are various...
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Today’s consumers are far more informed than what they were a decade back, thanks to Technology & the advent of the Smartphone that makes every piece of information available on the palm of your hand. It pushes the envelope a step further to ensure a product reaches you if you wish, & all of it at the click of a button. Enter e-commerce, an online shopping platform where consumers are spoilt for choice under the banner of convenience & in all fairness, the benefit of aggressive pricing that helps them pick and choose.
Given the volume of information available on a product, its features,...
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Location refers to the general position of a shop — a city district, a neighborhood area, along a major road or secondary Street, or a shopping mall. Site refers to a shop’s specific spot. Choosing a shop location is a strategic exercise because it is a decision which has long-term implications on the retailer’s image, positioning, sales and cost.
For example, a store selling mid-price women apparel and located in a mall close to a departmental store enhances the image of the apparel store. Usually, the departmental store are major anchor tenants and they generate traffic for the stores...
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With the increasing penetration of internet usage in our country comes the growing comfort of the citizens with online transactions. This has led to a massive surge in gift voucher/card led transactions across the board. As loyalty programs involve making pay-outs to multiple parties at high frequency, gift vouchers have become the staple reward choice for trade loyalty/reward programs. While there are lot of benefits associated with gift vouchers, there are a few hidden challenges as well. In this post we cover the pros and cons of including gift vouchers as an option in your trade loyalty...
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