BOSCH wanted to build trust & brand image by offering uniform prices across all retailers and address this challenge by a way of conducting mystery audits to ascertain how Market Operating Price...
(read more)
Mars Pet Care division wanted to assess the satisfaction level of Distributors Pan India with the business at large and day-to-day operational processes & policies.The key study parameters included:
(read more)
Acer India, one of India’s leading Computer & Laptop brands, tied up with Channelplay to enable PoSM (Tent cards, Posters, Buyers guides, Highlighters etc.) deployment at all Acer retail outlets...
(read more)
The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to enrol outlets into the loyalty program, take orders, upload invoices and keep...
(read more)
One of the budding Indian cosmetics company, which was founded only in late 2015, was aiming for an aggressive expansion strategy in late 2017 after experiencing a moderate growth in first one and...
(read more)
Citistyle, well known for its value fashion stores, wanted to understand the gap between the Standard Operating Procedures (SOPs) and the actual Customer Experience.
Approach
The approach adopted to...
(read more)
With the successful deployment of Flange for Paytm payments bank, Channelplay was further contacted by Paytm Bank for the production and deployment of Non Lit Flex Boards at 12000 plus outlets. These...
(read more)
The main objective from the client was to start engaging with and incentivising fabricators and contractors on purchase of steel of the brand. To do that, the approach was to create a platform to...
(read more)
The Mosaic company is the world’s leading producer and marketer of crop nutrition. They have partnered with Channelplay to design manufacture and install "Digital Floor standing Units (FSUs)” at 100...
(read more)
The most common practice in sales organizations is that the target gets fixed at the top level and trickles down through various levels to the last mile sales executives. But what is the right target for each store? – it is one of the often debated questions in every sales organisation. The approach to figuring out the answer can be different under different circumstances –existing business vs. new entrant to market, in-store sales executive vs. feet on street sales executive, existing store vs new store, to name a few.
Here are some of the important factors that I think should be kept in...
(read more)
One of the biggest conundrums facing any brand when it comes to Loyalty Program is how to measure the success and effectiveness of it. We at Channelplay follow a process defined by Key Performance Indicators (KPIs). It is important to identify appropriate KPIs for each program and constantly measure them and attempt to improve them. After all, as the old adage in Business – “What gets measured, gets done.” In this post we dive deep into various KPIs that can be used to measure the effectiveness of a loyalty program.
Beauty and wellness industry is booming now-a-days, owing to rapidly changing lifestyle, global trends and rising disposable income. This industry comprises of Salons, Spas, Gyms, Slimming Centers and with growing number of Beauty & Wellness Centers at every nook and corner, it has become vital for a brand to offer differentiated services to enhance overall customer journey and ensure customer loyalty. Therefore, Mystery shopping and Audit plays an important role in assessing the hygiene, adherence of SOPs and overall service experience right from booking an appointment to billing.
...
(read more)
The exterior signages play an important role in retail industry. With an attractive and eye-popping signage, retail business can be sure that it is making their stores more visible and attracting the potential customers. However, like all other strategic assets, it is incredibly important to take good care of the exterior signages. The outdoor signs serve as assets or fixtures and it is therefore periodic maintenance is important. There are variety of signages available in the market like:
Conducting regular audits at brand retail stores is essential for any business competing in the retail arena. Reporting on retail tactics that have been implemented at various locations provides management with a clearer sense of what is working well and what isn’t. The audits for Electronics Industry should include the following elements: in-store and shelf location of the product, available stock, price as marked, number of facings, adjacent products, promotional execution, presentation of marketing materials and sales representative check.
One Size doesn’t fit All is an age-old adage that holds true in many different contexts including the structures of Trade Loyalty Programs. Exactly same incentive structures for every partner in a program would lead to many issues which we will cover in more detail below.
