Channelplay is a leading Sales Force Automation, Shopper Marketing & Channel Management company in India. Managing over 5000 field staff, and working with over 60 clients in diverse industries, we deliver high-performance solutions that help our clients increase their sales at the Industry's best ROI.
Brands spend a significant amount of time, effort and money drawing up the perfect customer experience for their customers. The retail environment gives them the canvas to showcase their brand and products and at the same time paint the picture they want on what the brand stands for; the value of their products/ service; how they feel about their customers and what it would mean to own a product of their brand.
While this works great till the design stage, the challenge is posed when it needs to be operationalized at the point of retail. This is particularly challenging in a Retail...
Before we step ahead on discussion regarding subject mentioned above we first need to understand how to analyze the requirement of change in VM agency to which you are currently associated.
Expectation of the brand could be with regards to increase in productivity, quality of execution, control mechanisms, hygiene or discipline management. When things are not going in the right direction as per the desired criteria or you have not seen any improvement in the quality of working since long after setting the expectations - it may betime to change the agency.
Often, managers resist to take...