The Indian cement industry is world’s 2nd largest after China and it contributes significantly to India’s GDP. Most sales in cement industry happen via 2 channels i.e. Trade (Dealer-Retailer) and...
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The UPI Payment gateway, after gaining a strong online user base had set its sights on exponentially increasing the transactions via acquiring or on-boarding offline Retailers. These retailers would...
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With the commencement of Digital India campaign in 2015, if there is one industry that has taken center stage in India, it is e-commerce. Online marketplaces are changing the way India shops....
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Mars Pet Care division wanted to assess the satisfaction level of Distributors Pan India with the business at large and day-to-day operational processes & policies.The key study parameters included:
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Acer India, one of India’s leading Computer & Laptop brands, tied up with Channelplay to enable PoSM (Tent cards, Posters, Buyers guides, Highlighters etc.) deployment at all Acer retail outlets...
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The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to enrol outlets into the loyalty program, take orders, upload invoices and keep...
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One of the budding Indian cosmetics company, which was founded only in late 2015, was aiming for an aggressive expansion strategy in late 2017 after experiencing a moderate growth in first one and...
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Citistyle, well known for its value fashion stores, wanted to understand the gap between the Standard Operating Procedures (SOPs) and the actual Customer Experience.
Approach
The approach adopted to...
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With the successful deployment of Flange for Paytm payments bank, Channelplay was further contacted by Paytm Bank for the production and deployment of Non Lit Flex Boards at 12000 plus outlets. These...
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With the meteoric rise of SaaS based solutions over last 5-6 years, the technology industry has seen a tectonic shift with new entrants grabbing more and more clients from old and established players. The same is very much true for Sales Force Automation space as well where the customer churn rate of big players are increasing day by day. There are some good reasons why companies are switching from their tried and tested SFA vendors:
Loyalty Programs allow marketers to avoid competing on price, making it much harder for competitors to copy what they are doing. They can copy the product, the discount, but not the soft benefits value that is unique to a company brand.
Brand loyalty will be truly achieved when you’re the only one in your category that people will recall and associate with. For e.g. Photocopy = Xerox / Search Engine = Google / Shaving = Gillette amongst others. If a brand is not making efforts to truly change or develop the category that it belongs to, then it is under a high risk of being another me-too in...
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Primary objective of any brand is to achieve sales target and the same gets driven at all levels of sales team. But the sales number is merely an output of many inputs – market dynamics, pricing strategy, marketing strategy & schemes, motivated sales team, disciplined sales team etc. Today we will discuss the important parameters that can be tracked to improve field working of a field sales executive/manager which generally gets overlooked in chasing the end objective of sales target.
Generally followed parameters while driving field discipline of field sales executive/ managers are –...
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India’s FMCG industry is going through a significant change over last few years as more and more start-ups are entering this segment with new products across different categories such as snacks, beverages, cosmetics etc. This is kind of similar to the boom that FMCG industry saw in India in the early nineties when television connection in the country surged 10 times and all big players used TV as a marketing medium to reach out to end customer resulting in huge success for the industry. This time digital media is playing the similar role thanks to 600 mn+ internet subscriber base in the...
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The most common practice in sales organizations is that the target gets fixed at the top level and trickles down through various levels to the last mile sales executives. But what is the right target for each store? – it is one of the often debated questions in every sales organisation. The approach to figuring out the answer can be different under different circumstances –existing business vs. new entrant to market, in-store sales executive vs. feet on street sales executive, existing store vs new store, to name a few.
Here are some of the important factors that I think should be kept in...
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One of the biggest conundrums facing any brand when it comes to Loyalty Program is how to measure the success and effectiveness of it. We at Channelplay follow a process defined by Key Performance Indicators (KPIs). It is important to identify appropriate KPIs for each program and constantly measure them and attempt to improve them. After all, as the old adage in Business – “What gets measured, gets done.” In this post we dive deep into various KPIs that can be used to measure the effectiveness of a loyalty program.
