The objective of this program was to ensure best in class and uniform in-shop & outdoor branding (flex, vinyl prints, OWV, flanges, lollypop boards, sun-boards, GSB & NLB signages) for Tally...
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GSI Group, one of the leading distributors for FMCG and Beverage brands in Morocco, is responsible for distribution management of some of the well-known brands such as Unilever Foods, Lipton, Knorr,...
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Mahagun Group, one of the leading real estate developers in Noida wanted to conduct mystery shopping to evaluate the sales process adherence & service quality of their project office staff. The aim...
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The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to track the performance of Retailers and Electricians in the loyalty programs...
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Key objectives of this project was to deploy the PoSM material for campaign awareness offer communication to 1500 locations in 150 towns across India along with merchant's/consumer's awareness about...
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Hemas Holdings is a diversified conglomerate located in Sri Lanka, with a focus on five key sectors – FMCG, Healthcare, Transportation, and Leisure. As part of their expansion plans in South Asia,...
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Home Credit wanted to check scenario-based responses on operational elements in banking sector. The scenarios included day to day operations of the banks as well as the schemes launched by the...
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Flipkart launched seller financing program in mid-2015 to help sellers grow fast, eventually boosting sales of the online marketplace. Flipkart negotiate with banks and other financial services firms...
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LG & Co is one of India’s oldest food ingredient manufacturers with a legacy of more than 125 years. The company wanted to conduct market research to drive improvements in its existing markets of...
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Tracking and improving productivity of the field team managing retail execution is one of the most important priority for any company these days. No matter whether the team is tasked with performing visual merchandising activities or capturing secondary order details or expanding retail footprint, you can only manage their productivity provided you have defined right set of KPI metrics for your team and enabled them with a state-of-the-art mobility based SFA solution which can track those metrics.
It’s and old practice to track field team productivity by simply counting number of daily...
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When run efficiently, trade loyalty programs become the primary tool through which pay-outs are made to trade partners. All non-margin payments such as schemes, incentives, rewards, etc are passed on through the loyalty program. This amounts to quite large sums of money being distributed through the programs. In this context it is extremely necessary to have proper checks and balances in the system. A few of them are highlighted below.
One of the major business driver for any company is an engaged sales force. Amidst the chaos of doing sales number engagement is the piece often seen left alone especially when the sales force is outsourced. Engagement activities not necessarily have to be cost intensive – there are many cost effective means to engage a sales force on regular basis. Lets look at few critical elements that drive engagement within a outsource sales team along with cost effective activities to address these elements -
Continuing the previous article on retail location planning, we will further look at some of the more tactical location parameters to be kept in mind when choosing the location of a retail store.
A good general location is not enough. A retailer has to ensure that the specific site at the location has to be equally suitable. The following 5 factors will help the retailer to choose the most appropriate site:
1. Visibility
A good site is one that can be seen by pedestrian or vehicular traffic. Shoppers hesitate to go to a quiet side street or an excluded corner in a mall. A shop located at the...
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A sophisticated app-based Sales Force Automation solution for field team is probably the most common initiative any brand is taking these days to enhance the productivity and effectiveness of its retail field force. Be it a global FMCG major or a fruit juice start-up, it has become almost like a mandate that all retail execution activities (such as order taking, fulfilment, retailer stock taking, visibility, merchandising, competition activities etc.) should be tracked by enabling the sales executives or merchandisers with an SFA mobile app.
What’s relatively new though is providing a similar...
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In the past insights we have delved into various success aspects of Trade Loyalty Programs. In this post we turn that over its head and investigate the major failure points of them.
The following are the major points which are usually overlooked in the design and execution of loyalty programs. Getting these right is the foundation on which successful programs are built. Keep in mind that these are necessary but not sufficient conditions for the success of a program.
1. Poor Scheme Design
This is the most important factor to be kept in mind when designing a loyalty program. There are various...
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