For a leading sanitaryware brand of the country, we run the loyalty program for their entire trade network. The client had shared with us the objective of increasing the activity level of the...
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Laljee Godhoo & Co., one of India’s oldest food ingredient manufacturers, wanted to conduct a market research to expand its business by generating leads of potential distributors across...
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One of the largest global FMCG companies was looking for a Sales Force Automation solution in Kuwait in order to boost up its sales for some of its beverage products. In the highly competitive FMCG...
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The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focused on benefits provided by Master card on syndicate & canara...
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Shaze is a premium lifestyle brand dedicated to provide elite creations to its customers. The client intended to conduct mystery shopping to evaluate the overall customer experience.
Approach
The...
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Rushil Décor limited, one of India’s top Plyboard & Laminate companies wanted to conduct market research to know their brand penetration, awareness & market share, usage & satisfaction, trends & gaps...
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The project was to run a scratch card-based rewards program during festive period to boost sales of the leading automobile brand of the country. Customers who took part in the offer received a...
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One of the leading importers and distributors of major international mother and baby care brand was looking for a Sales Force Automation solution for its entire sales hierarchy that includes Sales...
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Johnson & Johnson, one the largest pharmaceutical and consumer packaged goods manufacturing company, wanted to conduct mystery shopping for their contact lenses brand Acuvue. The company’s objective...
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Importance of a Sales Force Automation solution in any sales organization is no longer a topic to be debated on. It is now a part of basic hygiene of the sales process across the globe. Those who are already using some SFA solution are either driving improvements in the existing software or looking out for a more capable solution. And those, who are yet to roll-out such a solution, are surely hunting for a sophisticated software that can fulfill all their needs. Whatever may be the case, a proper and detailed due diligence must be done before you finalize any vendor. While it is...
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While there are many agencies who claim to run loyalty programs, what sets apart the good agencies from the regular ones is the ability to create a perfect loyalty program depending on the target group and market scenario. But what exactly goes into creating a perfect trade loyalty program? In this post we break down the various components of the solution design of a trade loyalty program and understand their importance.
Running Rewards programs for customers or trade partners is an oft used tool for many industries. But many companies still struggle with the decision of whether to manage such campaigns in-house or to hire an external agency with subject matter expertise. In this post we look at some critical benefits offered by agencies like us in handling these programs.
· Better price
The most valued benefit brought to the table by us would be better price. Agencies like us would at any point of time be handling 1000s of redemptions for multiple programs. This would lead to us developing better...
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With growing urbanization and rising disposable incomes, consumers have started availing a variety of services from salons. There has been an increasing frequency of visit to salons and like any other service, repeat purchase depends on the service professional and the quality of service delivered. These salons are the ones where services are offered by skilled staff, but at the same time the customer is also paying for and expecting an experience: one that is pleasing, relaxing and enjoyable.
Channelplay designs specialized mystery shopping programs for salons, to assess general standards of...
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My earlier article was about product strategies for brands which look to enter new markets. This article will deep-dive into product decisions which are required basis the lifecycle of a product – introduction, growth, maturity and finally decline. Such strategies increase the life span of each phase and maintain consistent excitement around the product. Product strategy can be divided into 3 components: Product-line analysis, Product-line length, and Line featuring & pruning.
I. Product-line analysis
To support decisions about which items to build, maintain, harvest, or divest, product-line...
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If you are an FMCG company, chances are that you have already experimented with a sales force automation solution or are actively considering going down that route. After all, the FMCG sector has been a pioneer in adopting sales force automation solution, and consequently, the SFA players have also adapted their products to cater to most of the standard FMCG use cases and scenarios. You may also be aware that more than 50% SFA implementations fail. While there are several reasons that can be attributed to this failure, some of the more prominent ones are lack of clarity on why SFA is...
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