The main objective from the client was to collect the information of the universe of outlets in the country so that their Sales resource deployment, Trade spend and Loyalty Rewards program could be...
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WhatsApp Business (WB) is a social networking platform for businesses to connect with their customers. The client intended to create awareness about the platform and onboard small & medium business...
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A renowned Indian eye hospital chain was looking for tried and tested Sales Force Automation solution for its entire customer acquisition team including Corporate Sales, Marketing, Medical Tourism...
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The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they are targeting MBOs to work...
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Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores across India with the...
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Xiaomi, the number 1 smartphone brand of India, wanted to evaluate and analyze the adherence towards retail processes & standards defined by the brand across its retail network Pan India. In order to...
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Proline, an Indian sport wear brand incorporated in 1983 wanted to venture into footwear retailing and hence intended to conduct geographical research to identify feasible locations for their...
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The main objective from the client was to create a loyalty program for mechanics which would act as a platform for incentives and communication regarding their products. To do that, the approach was...
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A globally renowned vacuum cleaning and floor care brand was looking for a robust Sales Force Automation solution to closely monitor promoter performance and sales numbers to decide on the ROI of the...
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In one of our earlier articles (Link) we discussed in details why a Distributor Management System is must for an Indian FMCG company irrespective of its business volume. While for a large player, an automation of distributor operations would help in cementing its position, a budding company would find it as a useful ammunition to achieve the desired growth. However, we also briefly mentioned in that article that a DMS implementation is not a very easy task and could meet with many challenges which, if not handled properly, could lead to eventual failure of the entire implementation. And we...
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A Brand is more than just a logo. It is an impression customer have about the business and its products. Brand awareness gives businesses an upper hand over its competitors and signages can help in this process. Signage is the first interaction a customer has with the brand in retail. It is simple yet the most effective method of building brand awareness. An impactful and unique signage can help boost Brand awareness in several ways, as:
Visual Merchandising has always been an activity executed for increasing the visibility in offline trade with the help of traditional elements of advertisements which communicates & spread awareness about brand, its products or services.
There are big budgets linked to offline trade marketing, in store visual merchandising & in-store communication but there was no method to record analytics out of the actual spend till now. Thus, there was a need of a tool which can help brands in analysing the effectiveness of visual merchandising execution in store. Generic problem with visual...
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With growing competition in Private sector Banks and NBFCs, Mystery shopping has become an essential tool to measure the service quality and degree of compliance by the Banks. Service quality, compliance of set standards and transparency are pre-requisites for a satisfied customer ensuring customer loyalty and recurring business for banks. Therefore, Mystery shopping plays an important role to gain customer perspective on the effectiveness of the Bank’s sales process and adherence of the same by frontline teams.
Our mystery shopping programs for banks involve evaluating two broad channels:...
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Employee Rewards and Recognition Programs are making their way into organisations of all sizes and across industries. They are being recognised and adopted as very important tools to keep the employees motivated and acknowledge good work done. These programs can go a long way in creating excitement and driving the performance to the desired levels.
There are many ways in which the rewards in these programs can be structured. In this post we will look at a few popular ways employee rewards are structured.
· Long Service Awards
Any organization would take pride in long serving employees and...
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Mystery shopping has always been a popular concept for hospitality businesses. While it is done majorly to evaluate consumer experience but also opens other areas of exploration. With business expansion happening through the franchise model which dilutes control and involvement of a human element in running the show, there arises the need to conduct fraud detection audits.
Mystery shopping can be very well utilized to anonymously evaluate staff integrity as well as detect financial frauds. Mystery shoppers enact certain scenarios or get into a comfort zone/conversation mode with the hotel...
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