The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study ...
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Hero Moto Corp is a leading two wheeler manufacturing company in India. Recently, they have launched a new bike named as Hero extreme 200R. Channelplay helped HMCL in driving retail visibility across...
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Primacy Industries, a Manipal Group company, is a leading player in the fragrance industry with multiple products around home fragrance, car perfume, body deodorant, scented candles etc. While the...
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Bvlgari, a prominent luxury watch maker, was facing price irregularities across its authorized dealers Pan India, thereby creating trust issues with consumers. To address this challenge, mystery...
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Olympia Group is one of South India’s prominent real estate companies and have developed over 2000 homes and 5 million square feet successfully. The company intended to identify their core consumers...
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The key objectives of this project was to put unique asset tag numbers on televisions provided by head offices to there branch offices and do the asset quality audit of the Canara HSBC OBC branch...
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The client decided to run a campaign to connect with customers of premium photography lenses. Customers of the identified models were eligible for rewards over the course of the program. The...
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Travel Food Services is India’s largest and fastest growing food service company, which brings the choicest spread of international, regional cuisines and gourmet food to today’s travelers by having...
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Huawei is a major mobile phone brand in India that sells through thousands of multi-brand outlets, among other channels. The program was focused on POSM placement and to manage store visibility...
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In today’s competitive business environment organizations are striving to increase their revenues with reduced Cost of Sales. Cost of Sales can be impacted by various parameters – one of the major contributors to Cost of Sales is cost incurred while running an In-Store Sales Executive Program. Within an In-Store Sales Executive program the main contributor of cost is salary of the Sales Executive. Thus it is important to offset this cost by extracting optimum productivity from the Sales Executives. Primarily this can be achieved by placing right Sales Executive in right store to realize the...
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Broadly there are two different kinds of Trade Loyalty Programs in terms of processes. One kind is where the transaction data is tracked through an ERP system or equivalent. In this kind, there is no further activity required from the user apart from doing the transaction.
The second kind of programs are those where the user needs to record their purchases to earn points. The user trigger is the first step of these loyalty programs and it becomes very important to drive that as without interest from the users the program becomes dormant very quickly.
The key to drive participation in...
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If you are contemplating buying an SFA solution to automate your sales operations, sooner or later you’ll face the dilemma of ‘Whom should I go with?’. With the wave of digitization picking up globally, more and more players are entering the SFA space. How then, do you arrive at the right provider?
The first and foremost thing for you to do is a ‘needs analysis’? Have an understanding of why you need an SFA solution, what is it that you would like to achieve. It is okay to not have the perfect answers, but it is important to have a broad picture keeping long term business objectives in mind.
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A large proportion of population loves eating out. They love the food and almost visits some restaurant every week. But what if one day you come to know that your favorite restaurant kitchen does not have a pest control certification or uses stale ingredients etc.
With restaurants comes restaurant aggregators like Zomato, Dineout and EazyDiner which lists prominent restaurants as well as customer reviews and feedback about them. Bad reviews dampen the image of a restaurant and does not usually end up becoming a likely choice of customers.
Restaurateurs regularly conduct mystery shopping to...
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It is a method for retailers to communicate about the products, schemes, services or any other important information about the brand or store to their prospective consumers who walks-in to their stores. Think of POS, scheme related to POSM elements or any other forms of communication. Currently, there are many ways to deploy in store communications. There are traditional methods such as deployment & refurbishment of point of sales material which talks about services/offers/products, exclusive fixture installations which indirectly influence customer attraction etc. or there are modern ways of...
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Qualitative research primarily includes depth interviews and focus group discussions. Qualitative research involves deriving consumer attitudes, opinions & beliefs from responses which are typically unstructured in nature and mostly contains verbatims & quotes. It is unlike quantitative data analysis which follows a formula-like procedure that can be systematically and analytically applied. Before listing down the method of data analysis, there are certain pre-requisites or best practices which must be followed in designing & executing a qualitative research:
