The key objectives of this project was to put unique asset tag numbers on televisions provided by head offices to there branch offices and do the asset quality audit of the Canara HSBC OBC branch...
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The client decided to run a campaign to connect with customers of premium photography lenses. Customers of the identified models were eligible for rewards over the course of the program. The...
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Travel Food Services is India’s largest and fastest growing food service company, which brings the choicest spread of international, regional cuisines and gourmet food to today’s travelers by having...
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Huawei is a major mobile phone brand in India that sells through thousands of multi-brand outlets, among other channels. The program was focused on POSM placement and to manage store visibility...
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Lanson Group, one of the leading and renowned business house based out of Chennai, ventured into FMCG domain in April 2018 with launch of Popodax, a ready-to-eat snack. One of the things that the top...
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Cogent Foods is a Mumbai-based food processing company which provides preservative-free prepared ingredients and ready-to-eat foods to HORECA (Hotels, Restaurants & Catering) segment.
The company...
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HMD Global, the sole owners of Nokia phones in India, wanted to evaluate their regional distributors (RDS). Retailers, as a practice, submit mobile phones of consumers which are eligible for...
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The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to track the performance of Channel Partners, Plan their sales and play their...
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The objective of this program was to ensure best in class and uniform in-shop & outdoor branding (flex, vinyl prints, OWV, flanges, lollypop boards, sun-boards, GSB & NLB signages) for Tally...
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Qualitative research primarily includes depth interviews and focus group discussions. Qualitative research involves deriving consumer attitudes, opinions & beliefs from responses which are typically unstructured in nature and mostly contains verbatims & quotes. It is unlike quantitative data analysis which follows a formula-like procedure that can be systematically and analytically applied. Before listing down the method of data analysis, there are certain pre-requisites or best practices which must be followed in designing & executing a qualitative research:
Visual Merchandising is done with an objective to increase the impulse buying & awareness of the products & services which a brand has to offer. Indirectly it is considered as a support function to increase sales & thus requires continuous efforts to go hand in hand with sales strategies in a company. On the other hand, sometimes sales strategies come up with different schemes & spikes in markets which are time bound made with an objective to increase sales in a specific time period such as festivals or special occasions. Now, to ensure those sales strategies met desired results there are few...
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Trade and Channel Loyalty Programs have two basic success metrics. One is the operational excellence part which is essentially driving the basic deliverables of the program. This include stuff like timely communication, accurate data management and on-time reward delivery. The second kind of metrics are those which actually measure the difference made by the loyalty programs. These include things like sales growth, stickiness and target achievement.
Many loyalty programs tend to focus on the first kind of metrics ignoring the second kind. We at Channelplay however go beyond that and try to...
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Even if a brand manufactures good products at great prices, a poor after-sales service experience can tarnish its reputation. Most likely, we all have had a poor experience with after-sales service at some point in our life - be it for a smartphone, TV or a consumer appliance. Whether an inordinate delay in getting fixed, application of expensive spare parts or worse, constantly reaching out to customer care with limited or no success, there are all sorts of things that can go wrong with an after-sales service experience. And it’s something that can get even the best products down or alienate...
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When you decide to implement a software solution in your organization, one of the biggest challenge that you face is ensuring your data will remain safe, secured and compliant as per company or government policies. A lot of time and energy of many people, including that of senior stakeholders, is spent on addressing those concerns and mitigating the associated risks. And the same holds true when you are planning to roll out a Sales Force Automation solution as it captures valuable information such as market penetration, beats, sales data, customer credit history, marketing campaigns, new...
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Running an In-Store Promoter Program is one of the most effective but at the same time most challenging aspects of Sales management. Having a knowledgeable and motivated in store promoter can go a long way in amplifying the sales from an outlet but in the competitive world of In-store promoters it is important to get innovative to drive retention and motivation.
But in-Store Promoter Loyalty Programs are a different beast as compared to other trade or consumer programs. There are a few things that need to be kept in mind while designing such programs so that they are successful.
· Elaborate...
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