Passenger car tyre market in India is characterized by high competition intensity. With no major product differentation among prominent brands, customer experience & service becomes extremely...
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Tiptop Consultants Ltd, a training and management consulting company serving in Hong Kong and Asia Pacific. They offer services to companies, organizations, and individuals in pursuit of service...
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Herbal Essentials is a leading beauty brand of UAE that sells number of natural and Ayurvedic products in Body, Face and Hair category. In order to manage the retail sales operations, they deployed...
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Jaquar group is a leading Indian manufacturer of bath fittings and plumbing products. The objective was to ascertain how Market Operating Price (MOP) varies across Jaquar's retail network vis-à-vis...
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The client decided to run a campaign during festive period to encourage customers to purchase specific premium models of printers. Customers of the identified models were eligible for a reward of...
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Godil consulting, a total solution provider for Restaurant mystery shopping in Cambodia famous in assisting their clients in improving customer experience. They wanted to streamline their mystery...
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As HTC was aggressively penetrating in UAE market by launching different new models, they were in dire need of a centralized solution to get a real-time visibility of what’s happening at the retail...
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The key objectives of this project was to execute the indoor branding of new visual changeover to the Mumbai branch of Abu Dhabi Commercial Bank along with the banking personal/customer awareness...
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GetSavvy, a leading mystery shopping agency in Jamaica famous in assisting their clients in redefining customer experience with their organizations wanted to streamline the process of mystery...
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Product Research is an integral type of research in new product development. It is typically done to validate an idea or concept before going for full-scale production & commercialization. Whether it is about launching a new product or entering a new market or catering to a new consumer segment, a product research is a necessary step to avoid any kind of failure. Some of the key objectives of product research are:
A good Loyalty Program for trade partners would make use of multiple platforms of interaction with the program partners. It is highly important for a loyalty program to have multiple touch points so that the program enjoys top of the mind recall. In this article, we look at the various touch points possible and how to best utilise them.
Mystery shopper programs are an excellent way to measure various parameters like frontline staff performance, monitor ongoing projects, track deadlines, recognize stellar customer service provider and uncover potential service issues. To efficiently manage the mystery shopping operations and tackle the problems related auditing operations an organization should have a mystery shopping software provider. The following are some helpful criteria a retail marketing agency should look for in a mystery shopping software while choosing a right mystery shopping software provider:
Importance of shelf presence of your products in retail outlets doesn’t need much explanation, at least for fast moving consumer goods. Those which are visible to customers will get sold, as simple as that. As a brand owner, answers to some pertinent questions must be available with you always and real-time. For example, do you have enough real estate? Is someone else occupying your property? Is the space prominent enough to grab customer attention? Are you getting the share of shelf you deserve? And many more...
And you can track all these provided you have enabled your sales team /...
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Retail sector in India is booming and so are the queues in stores. Be it any segment, any city the volumes these stores are managing are increasing day by day. In such a dynamic environment, delightful customer experience is the driving force in this era of cut-throat competition amongst retailers. In a world where products & brands are often homogeneous, retailers try to differentiate themselves with minutest of customer touchpoints within the retail environment.
The consumer experiencer starts when he/she enters the store and ends with the billing experience. When customers shops from a...
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Observational research is a qualitative research method where the target respondent/subject is observed and analysed in their natural/real-world setting. Observational research is used when other data collection procedures, such as surveys, questionnaires, etc. are not effective or adequate. When the goal is to evaluate an ongoing behaviour process, event, or situation; or when there are physical outcomes that can be readily seen.
Observational research typically provides qualitative data as the researcher is observing the subject in their natural setting. The output of Observational...
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