Lenovo is a market leader in IT segment and has a strong channel partner network across India. Along with Exclusive stores, they have presence in multi brand outlets as well. In MBOs, display share...
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Maghreb countries, like any other developing countries, are part of the focus market for almost all the FMCG companies off late and Colgate Palmolive was not an exception. The client had an extensive...
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Rainbow Hospital, a chain of Paediatric Hospitals, provides infant and maternal healthcare services. The client wanted us to evaluate the reach & effectiveness of one of their regional campaigns...
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The brief given by the client was to conceptualize and execute an activity which would engage the families of dealers and electricians in their distribution network. After evaluating multiple ideas...
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Channelplay Limited manages ISB, GSB & product planogram execution for Timex retail outlet which comes with a necessity of VM deployment as well. Channelplay executes VM for Timex with a objective of...
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Samsung manages all instore communication activities through Cheil India & Channelplay is the preferred partner for executing all those services for Cheil. Till Dec 2017 all signage maintenance...
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Titan, one of India's leading Watch & Accessories brands, had been managing the store displays through their sales and distribution team, and was facing the problem of non-adherence of product...
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The client wanted to evaluate and benchmark the functionality & efficiency of its Customer care helpdesk with major competitors - Amazon & Flipkart. The objective was to measure customers...
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India has been the most talked about startup nation with over 6000 startups added in 2016. And the intriguing question which faces any new business is Market Sizing. It is not only new businesses but also existing businesses who have not looked at the angle of market sizing to determine whether they are realizing the true potential of the market or not. Market sizing is a key component of strategic marketing planning. Knowledge of the size of target market enables companies to fully assess opportunities and accurately plan their approach and investments.
Channelplay has been involved into...
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Inventory audits are conducted to evaluate the physical stock at a warehouse, distributor point or retailer. It gives stock visibility at secondary and tertiary levels, which helps in planning, directing and controlling inventory, thereby contributing to business profitability. Inventory includes either or all of the following – merchandise or stock in trade, raw materials, finished products, and supplies that physically become a part of the item intended for sale. There are 2 methods to conduct an inventory count:
As far as mobile based Field Force Solution is concerned, there is no second thought that FMCG companies are the one who have pioneered this initiative and others have followed them. At the same time, it is a fact that some of those market leaders have stuck to the same solution which they conceptualized more than 10 years back keeping in mind business scenario and technological capabilities prevailing at that point of time. Unfortunately, their solutions have not evolved much to keep in pace with business priorities and technological evolution. So any FMCG company, irrespective of its market...
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Most of the loyalty programs run in the market tend to focus only on the individual transactions. Some programs go beyond and try to incorporate elements of continuous attachment and incentivize the partners for long term association. Only a handful however go beyond the business-like transactional relationships and try to develop an emotional connection with the partners. In this post we will look at one way in which emotional connection can be fostered.
To break the clutter of having conversations related only to business and targets with the partners, one should look to engaging the...
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Ease of usability of the mystery shopping software is as important as the aesthetic appeal of the Mystery Shopping Software. Making a good impression amongst a mystery shopper is critical for the mystery shopping software as it should be easy to use and navigate as well as it need to look aesthetically appealing. Most of the mystery shopping platforms tend to ignore this aspect of their software and try to inculcate multiple features in their software. The mystery shopping software should be easy to use and easy to understand for a layman. The Mystery Shopper Software provider should focus on...
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Retail audits provide a review of an organization’s systems, validating their methods & processes. Through audit findings, organizations are able to fix problems and drive performance improvement, and ideally, not make the same mistakes again. An audit is not a passive activity. It actively engages the store owner or franchisee to continually improve the store according to best practices.
Many organizations are in an endless loop of fail, audit, correct and repeat. This is mainly due to the fact that the old approach to the audit process doesn’t drill down through the symptoms to get to the...
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