Ariston Thermo operates in three different sectors with leading brands and an extensive range of products and services. Objective of this activity was to cover 450 outlets with different categories....
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The main objective from the client was to develop and nurture the trade network of a newly launched brand with independent distribution hierarchy. To do that, the approach was to create a platform to...
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Tag Heuer wanted to build customer’s trust by offering uniform prices across all outlets. To ensure this hygiene, mystery shopping was conducted to analyze the Market Operating Price (MOP) and...
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This client, a Multi Brand Mobile Retail startup plans to roll out its store network across Andhra Pradesh, Telangana and Karnataka. This geography already has established chains like LOT, BIG C and...
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Royal Enfield is a cult motorcycle brand in India, selling their iconic motorcycles through a network of exclusive dealerships operated by franchise partners across the country.
Channelplay is the...
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Apple Preferred Resellers (APRs) and Apple Authorized Resellers (AARs) are franchisee operated networks of stores in India exclusively selling Apple products.
Apple stores operate on strict...
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A globally renowned mother and baby care brand was looking for a Sales Force Automation solution for its sales hierarchy to streamline the retail sales process as it was trying cement the pole...
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Client is a recognized Optical Fiber based Internet Service Provider (ISP) in south majorly spread across Bangalore, Hyderabad and Chennai. With a high growth rate, Client is giving tough competition...
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The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study ...
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Rewards that are given out in Loyalty Programs are the biggest perception drivers for any program. The success of loyalty programs is dependent on the choice of the rewards more than any other factor. As part of running loyalty programs for our clients we process rewards in huge scale and thus have a ringside view of trends in what rewards people are going for, given the choice. In this post we cover 5 major trends that we have observed over the past few years of running these programs for our clients.
1. Vouchers are still on growth trajectory
Few years back the voucher share in the total...
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The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG, Pharma, Building material, Plywood, Sanitaryware, Tyres etc. are primarily unorganized and require state or region level distributors to penetrate their products, given the way the markets are structured and operated. This coupled with high competition intensity in these industries, makes it extremely important for manufacturers or brands to ensure satisfaction of their distributor network.
The following are the key...
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One of the most important aspect of field team operations is Beat Planning, sometimes referred as PJP (Permanent Journey Plan) also. Be it for your sales executives or merchandisers or any other field employee, an effective beat plan can contribute immensely towards meeting your overall business goals. The bigger the team is, higher is the risk associated with inefficient beat planning. That’s why it plays an even bigger role in case of FMCG and Beverage industry where the field team is not just bigger in size, they also cover almost every inhabited place on the earth.
So, let’s first...
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Real estate is a high consideration purchase – both in terms of value and time invested by customers. For such industries, customer experience is of integral importance which includes every touch point the customer interacts with – from how quickly a brand responds to their inquiries through various mediums of communication (website/call/email) to how the experience turns out to be at sales office and site visit.
Mystery shopping provides in-depth narrative and analysis through an objective assessment of customer experience, thereby generating actionable improvement plans. Channelplay...
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Qualitative research delves into consumer’s opinions, beliefs, attitudes, perceptions & experiences on a given subject of interest. A lot of times researchers find themselves in a dilemma about the choice between quantitative and qualitative research or whether to use both for a research objective. There are 3 ways in which qualitative research can be used and applied:
In today’s competitive business environment organizations are striving to increase their revenues with reduced Cost of Sales. Cost of Sales can be impacted by various parameters – one of the major contributors to Cost of Sales is cost incurred while running an In-Store Sales Executive Program. Within an In-Store Sales Executive program the main contributor of cost is salary of the Sales Executive. Thus it is important to offset this cost by extracting optimum productivity from the Sales Executives. Primarily this can be achieved by placing right Sales Executive in right store to realize the...
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