Johnson & Johnson, one the largest pharmaceutical and consumer packaged goods manufacturing company, wanted to conduct mystery shopping for their contact lenses brand Acuvue. The company’s objective...
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The project was about to do best in class and uniform in-door & outdoor branding for Lenovo India across South India in 100+ tier 2 & 3 towns. It was a pilot activity which is supposed to get...
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The client is one of the leading automobile manufacturers of the country and wanted to run a consumer rewards campaign during the festive season. We designed the process flow, created the technology,...
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A globally renowned mobile handset and accessories distributor company was looking for a Sales Force Automation in UAE. This company is distributor of one of the most premium smartphone brands and...
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Arvind Mills is a fashion powerhouse & a denim pioneer that is a trailblazer in advanced material & fashion technology. They wanted to increase their visibility in key markets across India....
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1India Family Mart, one of the well penetrated value fashion retail brands, wanted to conduct mystery shopping to maintain standard service quality across all its retail outlets. The client wanted to...
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The main objective from the client was to create a loyalty program for retailers which would act as a platform for incentives and communication regarding their products. To do that, the approach was...
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Blackberrys, one of India’s leading premium menswear fashion brand, wanted to have deeper understanding of their Shirts & Trousers consumers in order to design operational & marketing communication...
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A budding mobile accessories brand, which is still in its early days but growing at a very fast pace, was looking for a Sales Force Automation solution to manage its pan-India sales operations. With...
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All products usually pass through a lifecycle – introduction, growth, maturity and finally decline. The longevity of each stage depends on the equity of the brand and varies market-wise. Hence, to diversify risks and grow sales, companies operate in different markets. However, a dedicated consumer research must precede any new market entry in order to have relevant product strategy in place.
Companies can either grow domestically or internationally. Either ways, there is a push and a pull which is required to be created around the products to make them successful in a market. A consumer...
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Program Design is the first step of launching a Loyalty Program and is the most key step in making a program successful. The starting point for designing a Loyalty Program should always be mapping out the journey of the target audience. This approach holds for trade programs or influencer programs or consumer programs hence the term partner is used interchangeably for all of them in this post.
An ideal partner journey consists of many steps where the partner starts out from not knowing about the brand, takes an interest, takes a bet, purchases the product (or enters into an agreement),...
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When we talk about Sales Force Automation, almost all of us relate it to what is being predominantly used in FMCG or Beverage industry over last 6-7 years. The general perception that has been built is that an SFA solution is used to manage a geographically dispersed field force in terms of regular outlet visits and activities that they perform in each outlet. Typically, those activities are order capture, sales return, payment collection, POSM deployment, planogram compliance etc. While the conventional SFA has evolved a lot to meet ever changing business dynamics of its client base and to...
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Products & services are sold by way of different approaches. In retail segments where there is significant product, price or service delivery differentiation, sales staff focus more on product-based selling, that is, showcasing features over benefits.
For segments where the product or service is homogeneous and there is high competition intensity, sales staff try to provide solution-based selling, which is often called as consultative selling. Consultative selling believes in establishing a dialogue with the prospective customer, thereby understanding their way of life and then try to fit a...
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Food service has always been a high potential industry given the rise in consumer disposable incomes and higher occasions of eating out. However, consumers tend to have less loyalty for restaurants. This coupled with stiff competition makes restaurants develop points of differentiation to attract repeat consumers. Some restaurants have food as their point of differentiation, some have location & ambiance while some have service. All these parameters cumulatively define the dining experience and are evaluated through restaurant mystery shopping programs, which includes:
The Indian retail market is predominantly offline as online retail just accounts for around 5% of overall retail business. Hence, offline retail research becomes extremely essential in order to formulate winning strategies. Retail research is important for start-ups to identify potential of a segment while for established firms, it is important to have awareness about the as-is scenario in order to maintain or improve their standing among competition.
Channelplay is a market research firm which touches retailer channel across many retail segments and suggests the following 5 essential metrics...
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