Leading a large Visual Merchandising field team ? Facing issues in monitoring them on real time ? Confused in prioritizing the parameters to monitor ?
Generally, VM managers are overloaded with the reports & information which is being shared with them every day & focusing on the most important attributes is critical yet complex.
So, here are details on some key points to monitor which will help you in keeping your VM activity on a continuous improvement track.
Quality of Deployment:
Every VM activity efforts around brand visibility enhancement only & quality of deployment could be the best...
One of the most sought after feature in a Sales Force Automation tool is location tracking. It is also a very controversial feature as it invariably faces backlash from the field force. In this post we cover the biggest benefits to an organization and its employees of tracking locations.
PJP compliance and Data accuracy
Lets get the biggest out of the way. The most obvious benefit of location tracking is to ensure that the data being reported through the tool is accurate and that the field force is complying with the PJP (Permanent Journey Plan) created in the system. The organization stands...
Think you are a marketing manager of a company which wants to execute its PoSM deployment at outlets across the country. Effectiveness of the campaign depends upon strong planning & resource utilization. However, In-spite of all the planning managers take into account, there are chances of goof ups & delay in timeline achievement of the campaigns which results in loss of opportunity. Here are few tips for your reference which will help you in effective execution.
1. Have a target retail list ready with you approved by stake holders: I have came across multiple brands who wanted to initiate...
The biggest complaint I hear from almost all the companies we meet in the course of our business is about the challenge of managing their field sales teams. These teams of TSEs, TSIs, SOs, ASMs etc. are a significant asset for most companies, and they are willing to do what it takes to make them work at their highest potential. Companies run fancy programs that involve foreign travel, CEO Clubs, parties and celebrations and what not – and still fret that their teams have a low performance. I’ve interacted with the managers and field teams of hundreds of companies, and my company Channelplay...
Recently, we did a survey of over 600 in-store sales persons across industries. It turned out that over 80% of sales persons felt that they were inadequately trained. Most respondents said that they didn’t receive regular training (neither physical nor digital), and over 60% respondents confirmed that, there was no formal training even at the time of joining the role. In addition to the lack of regular training, high attrition, 6-8% per month, resulted in large changes in team composition within a span of year which made matters more complex.
It is important to realize that performance of...