One of the leading importers of major international salon and beauty care product brands was looking for a Field Force Automation solution for its entire sales hierarchy that includes Beauty...
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Flipkart being a major player in Indian E-commerce market, wanted to conduct a competition benchmarking to understand the seller support on below mentioned parameters:
Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operating Procedures (SOPs) and the...
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The main objective from the client was to start engaging with and incentivising construction contractors on purchase of sanitaryware products of the brand. To do that, the approach was to create a...
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Keus Automation, a startup into home automation lighting, wanted to conduct a supply side research to understand the current market scenario & industry offerings. The research covered the following...
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Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operating Procedures (SOPs) and the...
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Client’s requirement was to have a professional managed employee rewards program which would be transparent and seamless. The program structure was designed in coordination with us. Employees had a...
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The key objective of this activity was to increase visibility of Paytm Bank in the market. Paytm bank assigned Channelplay to help manufacture and deploy Flange signboards at 20000 plus MBO’s Pan...
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A leading multi-national home appliances brand was looking for a robust Sales Force Automation solution to closely monitor promoter performance and sales numbers to decide on the ROI of the sales...
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Most of the brands strive to achieve a two-tier objective of higher growth and market share. One of the inputs to achieve either or both of these is by increasing the penetration in the market which is largely possible today by increasing the number of channels through which a brand sell. In a view to increase selling channels, multi-brand retail has become the order of the market and competition traction, hence predominantly defines the growth & market share for a brand.
Channelplay conducts Mystery Shopping & Audits for brands to provide meaningful information around competition and help...
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Most of the Trade and Channel Loyalty programs follow the standard structures of points based redemption or slab based achievement. But in competitive markets where the trade is exposed to loyalty programs from multiple brands, these aren’t enough anymore. Especially when the trade partners are high net worth individuals. What can cut through the clutter and grab their attention however are personalized rewards.
Loyalty programs for high net worth trade partners need to be structured without the earning and burning of points. Instead they should be structured into a tiered program with high...
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Transition of field sales executive team from company rolls to an agency or existing agency rolls to a new agency is commonly seen practice and this can be attributed to various reasons. Though these transitions look simple, there is more than meets the eye.
If it is done wrong and without planning, it can disrupt the whole sales executive ecosystem.
A careful and detail planning is required to make the transition smooth so that on-field employees who is the primary recipient of the process are handled carefully and there is no disruption in the business.
Let’s look at the few important...
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Innovation in technology space is a never-ending phenomenon and same stands true for Sales Force Automation solutions as well. As an organization which has already implemented an SFA solution (or as an organization which is planning to do it very soon), you would definitely want your SFA partner to keep on innovating and releasing new features which would make life simpler and easier for the SFA users, be it your field team or your management team. While there are endless possibilities of innovation in any SFA solution, something which is particularly helpful for end-users are map-based...
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India’s E-Commerce Sector
India’s e-commerce is in a fast growth zone and the e-commerce platforms are transforming the way products & services are consumed in India. The Indian E-commerce market is outpacing the offline retail growth and is expected to touch 230 Billion USD by 2028. India is at the cusp of a massive online boom, fueled by low data tariffs, affordable smartphones and growing Internet usage.
E-commerce in India has grown beyond the first wave of metro consumers in Tier 1 cities and is now rapidly adding millions of buyers from Tier 2, 3 cities and beyond. Another 400-500...
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We live in times where every enterprise we deal with as consumers or trade partners wants to communicate frequently and directly with us. Each of us is part of numerous loyalty programs, many of which we are not even aware exist. Our SMS folders and mailboxes are cluttered with business communication which has led to the emergence of priority inboxes in many mail and SMS interfaces. This in turn has made communication with consumers extremely difficult for enterprises as getting lost in this clutter of communication is pretty much the default consequence that we expect.
But that need not be...
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