Like in everything else we do, we ensure high quality outcomes in mystery shopping and retail audits. Our vetted freelancers, picked for context-match and trained rigorously can be deployed to measure what is truly of significance to you. Tomorrow. Well, maybe not tomorrow, but say, next week?
It is all pretty much real time. Which stores are covered today? How much time did the specific audit take? Were the demonstrators well-groomed? Pictures? All you need to get a very good idea of what is happening. And where.
There is no getting rid of subjectivity indeed. But, there are paths to manage it. The exact size of a stain on a GSB that shifts the observation from 'somewhat dirty' to 'very dirty' remains unknown. But the question is worth attempting. We do that every month, correlating what is found and what is felt. It is WIP, of course, but the P is significant.
Data is data, and insight is insight, and never shall one mistake one for the others. Experienced eyes slicing data with different angles yield insights regularly. Insights that help in product pricing, design of in-store elements and indeed in sales.