Price Check Audits Boosts Yokohama Recommendations by 28%

Yokohama, a leading tire manufacturer, needed comprehensive price monitoring and market intelligence to strengthen their competitive position. Channelplay's strategic price check audit program enabled Yokohama to achieve significant improvements in dealer recommendations and market performance.

The Challenge

Yokohama required detailed insights into pricing strategies across their dealer network, competitive analysis, and actionable intelligence to improve their market position and dealer engagement.

Why Channelplay?

Our expertise in mystery shopping, price audits, and market intelligence, combined with comprehensive reporting and analytical capabilities, made us the ideal partner for Yokohama's competitive intelligence requirements.

Our Approach

We implemented a comprehensive price check audit program that included:

1. Strategic Price Monitoring: Conducted systematic price checks across dealer networks and competitive outlets.

2. Market Intelligence: Gathered comprehensive market data and competitive insights.

3. Dealer Engagement Analysis: Evaluated dealer recommendations and customer interactions.

4. Competitive Positioning: Analyzed market positioning and pricing strategies.

Results

The partnership delivered exceptional results for Yokohama:

28% Increase in Recommendations: Achieved significant boost in dealer recommendations through strategic insights and optimization.

Enhanced Market Intelligence: Provided comprehensive market insights for strategic decision-making.

Improved Competitive Position: Strengthened market position through data-driven strategies.

This success story demonstrates how strategic price check audits can drive significant improvements in dealer engagement and market performance.