Canon, a global leader in imaging and optical products, needed to ensure consistent brand presentation and optimal product placement across their retail network. Channelplay's comprehensive retail audit program enabled Canon to achieve outstanding planogram compliance and enhance their retail presence.
The Challenge
Canon required systematic monitoring of their retail displays, planogram compliance verification, and actionable insights to improve their brand visibility and product positioning across diverse retail environments.
Why Channelplay?
Our expertise in retail audits, planogram compliance monitoring, and visual merchandising assessment, combined with detailed reporting and actionable recommendations, made us the ideal partner for Canon's retail excellence initiative.
Our Approach
We implemented a comprehensive retail audit program that included:
1. Planogram Compliance Monitoring: Systematic verification of product placement and display adherence to brand guidelines.
2. Visual Merchandising Assessment: Evaluation of brand presentation, signage, and overall visual impact.
3. Competitive Analysis: Assessment of competitive positioning and market share within retail spaces.
4. Performance Tracking: Continuous monitoring and reporting on compliance metrics and improvement opportunities.
Results
The partnership delivered exceptional results for Canon:
79% Planogram Compliance: Achieved outstanding compliance rates through systematic monitoring and optimization.
Enhanced Brand Visibility: Improved brand presentation and product positioning across retail network.
Retail Excellence: Established benchmarks for consistent retail performance and brand standards.
Strategic Insights: Provided actionable intelligence for retail strategy optimization.
This success story demonstrates how effective retail audits can drive significant improvements in planogram compliance and brand visibility, leading to enhanced retail performance.



