35% Share of Shelf Achieved for Lenovo
Lenovo, a global technology leader, embarked on a journey to enhance customer experience and achieve retail excellence through strategic partnerships. Channelplay's comprehensive audit and customer experience enhancement program enabled Lenovo to achieve significant improvements in their retail presence and market share.
The Challenge
Lenovo needed to improve their retail presence, enhance customer experience across touchpoints, and increase their share of shelf in competitive retail environments. They required detailed insights into their retail performance and actionable strategies for improvement.
Why Channelplay?
Our expertise in mystery shopping, retail audits, and customer experience enhancement, combined with data-driven insights and actionable recommendations, made us the ideal partner for Lenovo's retail excellence initiative.
Our Approach
We implemented a comprehensive retail excellence program that included:
1. Comprehensive Retail Audits: Conducted detailed audits across retail locations to assess current performance and identify improvement opportunities.
2. Mystery Shopping Program: Deployed mystery shoppers to evaluate customer experience and gather insights on service quality.
3. Share of Shelf Analysis: Analyzed product placement, visibility, and competitive positioning to optimize shelf presence.
4. Customer Experience Enhancement: Developed strategies to improve customer interactions and overall retail experience.
5. Performance Monitoring: Established continuous monitoring systems to track improvements and measure success.
Results
The partnership delivered outstanding results for Lenovo:
35% Share of Shelf Achievement: Successfully achieved significant improvement in share of shelf through strategic positioning and optimization.
Enhanced Customer Experience: Improved customer satisfaction through better service quality and retail experience.
Retail Excellence: Established benchmarks for retail performance and operational excellence.
Competitive Advantage: Gained strategic advantages through better market positioning and customer engagement.
This success story demonstrates how strategic retail audits and customer experience enhancement can drive significant improvements in market presence and business performance.
