Success story

Delivering Consistent Visual Results for ASUS

min read
Delivering Consistent Visual Results for ASUS

Consistent visual communication is the secret sauce to maintain brand image. While any visual merchandiser can tell you this fact, achieving it is no walk in the park. This was the puzzle ASUS India, a tech-giant in its own right, was trying to solve.

ASUS India was juggling multiple local partners for key visual replacements. This disjointed approach resulted in inconsistent quality, delays in replacements and limited visibility of the on-ground scenario.  

They needed a partner that could streamline the process, ensure brand consistency and provide on-ground reports from across the country. Channelplay emerged as the perfect solution, offering a comprehensive suite of services:

  • Pan-India Coverage: Our established network ensured seamless brand execution in every assigned outlet, from bustling metros to remote towns.
  • Centralized Management: A dedicated team oversaw the entire project, guaranteeing quality control and timely completion.
  • Real-Time Transparency: Regular progress reports and photographic documentation kept ASUS India informed and empowered to make data-driven decisions.

Don’t let the flawless process established by Channelplay fool you. Proper visual replacement has many challenges along the way. Identifying reliable vendors was one such hurdle, but we tackled it head-on. Through a meticulous selection process, we ensured all partners aligned with our high standards for quality and service.  

And the result?

"We are comfortable and confident in Channelplay's ability to manage our projects across India," affirmed a representative from ASUS India. They’ve consistently lauded our commitment to quality and adherence to timelines. This trust and satisfaction fueled the project's expansion.  

What began with managing 120 stores in the North is now a pan-India project encompassing over 950 outlets. We centralized production and strategically appointed installation partners across different states, enabling simultaneous execution, uniform quality and swift completion.  

This success story is but one example of our expertise in managing large-scale branding initiatives. By ensuring brand consistency and streamlining processes, we empower companies to project a unified image across diverse retail environments. If that is something you want for your brand, then come chat with us.

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