Channelplay's price check audits fuel Yokohama's success

^{🛞 dealers are smart, you know. If you simply walk into their shop without a 🚗, they know you’re about to waste their time.}

_{Can’t agree more! ’Mystery shoppers with cars’ was a real prob. But Sikha and team figured it out.}

^{Figured out, uh-huh! But how?}

_{You can’t just upload the role on a site for freelancers and hope to get viable candidates. This is curation of profiles. Not mass recruitment!}

^{Right. Who’s the client here?}

_{Yokohama. Inconsistent pricing by the dealers, you know! Selling tyres below Yokohama Recommended Price, selling competitors’ products—all was happening 😓 We conducted Price Check Audits.}

^{Okay, fair enough. But what did we actually capture through these mystery audits?}

_{Well, a lot of valuable info. Dealer’s brand recommendation, product knowledge, price variance, and competitors’ product prices.}

^{That's impressive. Did this actually lead to any tangible outcomes for Yokohama?}

_{Absolutely! They incentivized the dealers who complied with YRP, took measures against those who didn't. This motivated the dealers to improve. We saw a 28% ⬆️ in dealers recommending Yokohama as the preferred brand, and a shift in YRP variance from above -10% to 0 to -5%. And of course, we identified training needs for dealers and their staff.}

^{Okay, you've convinced me. Again. This sounds like a really effective solution for the client's challenge of inconsistent pricing.👍🏼}