End-to-end Sales Outsourcing Services
Recruitment, training, payroll, compliance, and 1Channel-powered field visibility across 3,500+ towns.
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The Full Stack of Field Sales Management
From recruitment to field management - we deploy and manage sales teams tailored to your business needs
Bulk Recruitment and Rapid Deployment
- Large-scale field team deployment for retail expansion
- Rapid closures - teams deployed within weeks
- Seasonal and campaign-based staffing at scale
Training and Performance Management
- Product and sales process training
- KPI-driven performance tracking via 1Channel
- Ongoing coaching and skill development
Payroll and Compliance Management
- End-to-end payroll processing for field teams
- Statutory compliance - PF, ESI, labour laws
- Attendance and leave management via 1Channel
Industry-Specific Field Teams
- FMCG - in-store promoters and merchandisers
- Consumer electronics - product specialists
- Pharma - medical representatives
- BFSI - field sales officers
Real-Time Reporting via 1Channel
- Daily field activity dashboards
- Photo-verified store visit reports
- Geo-tagged attendance and route tracking
Retention and Attrition Control
- Structured engagement and incentive programmes
- Early attrition prediction and intervention
- Backfill guarantees with rapid replacement
SFO in Action: Programs That Delivered
The gold standard in customer experience at retail in India — delivered through great hiring, focus on people development, and high engagement. Here's how we've delivered measurable impact across industries.
SALES FORCE OUTSOURCINGHalved Attrition, Quadrupled the Team for Motorola
End-to-end recruitment, training, and deployment for Motorola's field sales team. Scaled from a small pilot to a nationwide program with structured onboarding and retention strategies.
RECRUITMENT & DEPLOYMENT1,500+ BDEs Driving Retail Expansion for Nykaa
1,500+ business development executives selling to 4,50,000+ retail stores. 42% candidate conversion rate, 95% fill rate with 9-day average recruitment TAT, and 100% statutory compliance.
SALES FORCE OUTSOURCINGIntegrated Channel Execution for Market Share Growth for Acer
400+ in-store promoters across 100+ cities. Field discipline, fixture management, training, coaching, and store-specific insights — driving target achievement from 84% to 96% over 4 years.
SALES FORCE OUTSOURCING104% Cordless Sales Target in Q3 for Bosch
Dedicated sell-out team driving demos and cordless tool conversions across multi-brand outlets. 22,000 monthly store visits, 95–100% visit coverage, and 15% rise in demo-to-sale conversion.
SALES FORCE OUTSOURCING40% Increase in Sales for JIPL
Strategic sales force outsourcing driving a 40% sales increase through dedicated field teams, structured deployment, and performance-driven program management.
SALES FORCE OUTSOURCING300% Revenue Growth for Turtle Wax
Built and deployed a dedicated field sales team for Turtle Wax across India, driving retail expansion and revenue growth through structured recruitment, training, and sales execution.
RECRUITMENT & DEPLOYMENT20% Growth in Sub-Dealer Network for Bosch Traditional Tools
Expanded Bosch Traditional Trade's sub-dealer network through dedicated territory sales reps — recruitment, deployment, and channel management under a single outsourcing engagement.
SALES FORCE OUTSOURCINGThe Gold Standard in Retail Customer Experience for Samsung
2,000+ sales promoters across 400+ cities. 30 people development managers coaching teams. 98% CX metrics compliance, 90% employee satisfaction, and ~2% attrition — sustained over multiple years.
Love the results? Let's replicate them for your brand.
Get Started TodayWhy India's Top Brands Choose Channelplay
Technology-First Sales Force Automation
- Channelplay Jobs portal for field sales recruitment
- TrainGram LMS for scalable, mobile-first training
- 1Channel tech stack - SFA, field force management, CRM, retail execution
KPI-Driven Field Sales Program Management
- Productivity-based KPI alignment - skin in the game
- Real-time dashboards for sell-out tracking and performance monitoring
- Expertise across FMCG, consumer electronics, and consumer durables
Bespoke Sales Outsourcing Solutions
- Location-specific talent acquisition and retail staffing
- Customized field force management tech for specific needs
- Flexible KPI framework for market expansion and coverage growth
Proven Pan-India Scale and Delivery
- 15,000+ outsourced field sales staff across India
- 1,800+ field sales professionals recruited every month
- 19-year track record of workforce scalability and measurable ROI
1Channel: Real-Time Field Visibility
Our proprietary 1Channel platform gives you complete visibility into your outsourced sales force. Track attendance, store visits, demos, compliance, and performance - all verified with geo-tagged photos and real-time data from every field location.
- Real-time attendance and store visit tracking
- Photo-verified compliance and audit reports
- Daily, weekly, and monthly performance dashboards
- Geo-tagged field activity with live location tracking
- Automated escalations when KPIs fall below threshold
Get a Custom Sales Outsourcing Proposal
Tell us your requirements. Our team will design a deployment plan with timelines, coverage, and cost estimates tailored to your business.
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