Turnkey Projects & Store Fitout Across India

A turnkey fixture & fitout agency manages the entire process of retail store setup — from site survey and 3D design to store fixture installation, branding deployment, and final handover. As a retail fitout company, Channelplay handles everything end-to-end so brands get a ready-to-operate store without coordinating multiple vendors.

We handle fixture installation across Exclusive Brand Outlets (EBOs), Multi-Brand Outlet shop-in-shops (MBO/SIS), concept stores, experience centres, and arena-format showrooms. Whether it is a premium Polycab Studio, a Sonos experience store, or a Samsung LED smart store — our fixture installation agency delivers across formats and categories.

Our standard operating process for turnkey retail project execution follows six stages: Request Recce (site survey), 2D Design (layout and planning), 3D Design (photorealistic visualisations), Budgeting and Planning, BOQ and Specifications (bill of quantities with material specs), and finally PO and Execution (procurement, fabrication, and on-ground store fixture installation).

We operate with 10,000+ employees across 800+ locations in India, serving 180 clients from 10 offices. Our project management team covers 3,500+ towns per month, deploys 4.50 lakh+ POSMs monthly, and maintains 95%+ PJP and TAT adherence with 25+ concurrent new store rollout projects running at any time.

We have delivered store branding and fitout projects for leading brands including Polycab (EBO Arena and Hohm stores), Legrand (MBO shop-in-shop), Kurl-on (EBO and experience centres), Sonos (India's first exclusive store), Acer (concept stores and Predator gaming zones), Whirlpool (retail transformation and brand shops), Relaxo (MBO design and fabrication), and Samsung (fabric-to-LED smart store upgrades).

Yes, our in-house team of 3D visualisers, draughtsmen, and senior designers creates photorealistic 3D renders for every retail fitout project before fabrication begins. This lets brands review and approve the complete store look — fixtures, lighting, branding, and customer flow — before any physical work starts, reducing revisions and speeding up execution.

We maintain 95%+ PJP and TAT adherence through dedicated project managers, real-time dashboards, GPS-tracked field teams, and photo-verified audits at every stage. Our 1Channel technology platform provides complete visibility into retail branding deployment progress, material status, and on-ground execution — ensuring nothing falls through the cracks.

Absolutely. With PAN India architect enrolments and 1000+ project delivery experience, our fixture installation agency executes multi-format retail fixture rollouts across the country simultaneously. Whether you need 50 shop-in-shops in metro cities or 200 EBOs in tier-2 and tier-3 towns, our new store rollout services ensure consistent quality everywhere.

A dedicated turnkey projects company streamlines your retail store development by managing design, fabrication, and installation under one roof. Channelplay delivers end-to-end turnkey projects solutions — from site survey to retail rollout — eliminating multi-vendor coordination. As a turnkey interior fit-out company with pan-India reach, we ensure consistent quality, faster timelines, and single-point accountability across every location.