Training & Development Services
From onboarding to ongoing skill building, we train your field sales teams with a blended approach — in-app microlearning, virtual sessions, classroom training, and AI-powered coaching. All embedded within our 1Channel SFA platform.
Our Blended Training Framework
A four-pillar approach that combines digital learning with human-led training for lasting skills.
In-App Learning
Engaging video content delivered via TrainGram within the 1Channel app — instructor-led videos, interactive quizzes, and Practically Infinite Learning Content (PILC).
Virtual Sessions
Two virtual sessions per month addressing specific needs — product launches, selling techniques, and market-specific training.
Classroom Training
One day per month of back-to-classroom refresher training covering category knowledge, selling skills, and soft skills.
Certification
Training scores, trainer feedback, store feedback, and customer feedback drive ongoing certification and recertification.
Need trainer-led, one-on-one coaching inside actual stores rather than only digital or classroom sessions? Explore our field training services, also used by many brands as route training for promoters and retail sales teams. For group-based workshops, trainer deployment, training content, and event logistics, see our classroom training services.
Explore Field TrainingMeet Our AI Trainer for Field Sales Teams
Go beyond traditional training methods. Our AI Trainer conducts automated voice-based training calls, delivers follow-up quizzes to measure knowledge retention, and provides personalized sales coaching at scale — covering thousands of field executives simultaneously across 1,200+ cities.
- Identifies skill gaps and triggers targeted retraining automatically
- Real-time performance dashboards with training scores and completion rates
- Seamlessly integrated within the 1Channel SFA platform
TrainGram
Reel-Based Microlearning for Field TeamsTraining that feels like scrolling your favourite social media feed. TrainGram delivers bite-sized, visually rich training reels — designed for Gen-Z workforce habits, accessible on-the-go via the 1Channel app.
Explore TrainGram
Measurable Training Outcomes That Drive Sales Performance
Faster Product Knowledge Rollouts
Deploy training for new product launches, updated SKUs, and seasonal campaigns to your entire field force within hours — ensuring every promoter is sales-ready from day one.
Higher Training Completion & Engagement
Reel-based microlearning and gamified quizzes deliver significantly higher engagement rates compared to traditional classroom-only or PDF-based training methods.
Verified Skills & Certifications
Multi-source certification — combining training scores, AI assessments, trainer evaluations, and in-store feedback — ensures that every field team member meets brand standards before stepping into the market.
Scalable Field Force Readiness
Whether onboarding 50 promoters or 5,000 across 1,200+ cities, our blended training platform ensures consistent knowledge delivery and field readiness at any scale.
Bridging the Learning Gap
Traditional training methods fail field teams. We identified the key challenges holding workforce learning back.
of millennials are dissatisfied with their learning experiences
of learners prefer self-paced study — yet most training is push-based
Only 31% of organizations have adopted mobile learning apps
of organizations report fragmented learning experiences
Ready to Transform Your Field Team Training?
Get in touch to see how our blended training framework and TrainGram can accelerate your team's performance.
Frequently Asked Questions
What training services does Channelplay offer for field teams?
Channelplay offers a comprehensive blended training program for field sales teams that includes in-app microlearning via TrainGram, virtual training sessions, classroom-based refresher training, and AI-powered coaching. Our training covers product knowledge, selling skills, soft skills, and category-specific expertise.
What is TrainGram?
TrainGram is Channelplay's proprietary Content Delivery System (CDS) embedded within the 1Channel SFA app. It delivers reel-based, Instagram-style microlearning modules — short videos, gamified quizzes, and interactive content designed for the Gen-Z workforce. It makes training feel like scrolling your favourite social media feed.
How is TrainGram different from a traditional LMS?
Unlike traditional Learning Management Systems that focus on compliance and long-form courses, TrainGram is a Content Delivery System built for engagement. It uses bite-sized, visually rich content in reel format, designed for on-the-go consumption by field teams. It's mobile-first, GenZ-optimized, and integrated directly into the daily workflow via the 1Channel app.
What industries does Channelplay provide training for?
Channelplay provides tailored training programs for field teams across consumer electronics, FMCG, consumer durables, retail & fashion, and more. We've created brand-specific training content for companies like Google Pixel, Birkenstock, and other leading brands.
Can you customize training content for our brand?
Yes. We create brand-specific training content including product knowledge reels, demo scripts, customer engagement techniques, planogram compliance guides, and selling skills modules. Our content team designs visually engaging material tailored to your brand and products.
How does the certification system work?
Our certification system evaluates field staff through training scores, quiz results, trainer feedback, store feedback, and customer feedback. Staff earn certificates upon completing modules, with ongoing recertification to ensure knowledge stays current. This ensures learning is measurable and verifiable.
What is the blended training approach?
Our blended approach combines four pillars: (1) In-app learning through TrainGram with Practically Infinite Learning Content (PILC), (2) Virtual sessions — two per month addressing specific needs, (3) Classroom training — one day per month for refresher sessions, and (4) Certification — ongoing assessment and recertification. This ensures continuous skill development.
How does the AI Trainer work?
The AI Trainer conducts automated training calls with field staff and follows up with quizzes to reinforce key concepts. It provides scalable, consistent training delivery across geographies, ensuring every team member receives the same quality of knowledge transfer regardless of location.
Is TrainGram available as a standalone product?
TrainGram is embedded within the 1Channel SFA application and is available to all partner organizations of Channelplay. It works as part of the integrated field force management ecosystem — combining training, task management, attendance, and performance tracking in one app. Contact us to learn more.
How do you measure training effectiveness?
We track training effectiveness through quiz completion rates, certification levels, knowledge retention scores, trainer feedback, and on-ground performance metrics. Our system provides real-time dashboards showing training progress across your entire field team.
Can training be delivered in multiple languages?
Yes. Given our pan-India presence across 1,200+ cities, we deliver training content in multiple regional languages to ensure effective knowledge transfer for diverse field teams.
How quickly can you onboard and train a new field team?
With our structured onboarding framework — from ISP onboarding and induction to sales academy engagement and demo script training — we can get field teams productive quickly. The in-app learning via TrainGram enables instant knowledge dissemination from day one.