Training & Development
Services

19 +
Years of
Experience
15K +
Employees
Trained
1.2K +
Cities
Covered
150K +
App
Users

From onboarding to ongoing skill building, we train your field sales teams with a blended approach — in-app microlearning, virtual sessions, classroom training, and AI-powered coaching. All embedded within our 1Channel SFA platform.

Get in Touch

Tell us about your training needs and our team will reach out within 24 hours.

Our Blended Training Framework

A four-pillar approach that combines digital learning with human-led training for lasting skills.

In-App Learning

Engaging video content delivered via TrainGram within the 1Channel app — instructor-led videos, interactive quizzes, and Practically Infinite Learning Content (PILC).

Virtual Sessions

Two virtual sessions per month addressing specific needs — product launches, selling techniques, and market-specific training.

Classroom Training

One day per month of back-to-classroom refresher training covering category knowledge, selling skills, and soft skills.

Certification

Training scores, trainer feedback, store feedback, and customer feedback drive ongoing certification and recertification.

AI-Powered

Meet Our AI Trainer for Field Sales Teams

Go beyond traditional training methods. Our AI Trainer conducts automated voice-based training calls, delivers follow-up quizzes to measure knowledge retention, and provides personalized sales coaching at scale — covering thousands of field executives simultaneously across 1,200+ cities.

  • Identifies skill gaps and triggers targeted retraining automatically
  • Real-time performance dashboards with training scores and completion rates
  • Seamlessly integrated within the 1Channel SFA platform

TrainGram

Reel-Based Microlearning for Field Teams

Training that feels like scrolling your favourite social media feed. TrainGram delivers bite-sized, visually rich training reels — designed for Gen-Z workforce habits, accessible on-the-go via the 1Channel app.

TrainGram training reel — product knowledge
TrainGram interactive quiz reel
TrainGram training history view
TrainGram reveal training reel
TrainGram quiz completion reel

Measurable Training Outcomes That Drive Sales Performance

Faster Product Knowledge Rollouts

Deploy training for new product launches, updated SKUs, and seasonal campaigns to your entire field force within hours — ensuring every promoter is sales-ready from day one.

Higher Training Completion & Engagement

Reel-based microlearning and gamified quizzes deliver significantly higher engagement rates compared to traditional classroom-only or PDF-based training methods.

Verified Skills & Certifications

Multi-source certification — combining training scores, AI assessments, trainer evaluations, and in-store feedback — ensures that every field team member meets brand standards before stepping into the market.

Scalable Field Force Readiness

Whether onboarding 50 promoters or 5,000 across 1,200+ cities, our blended training platform ensures consistent knowledge delivery and field readiness at any scale.

Bridging the Learning Gap

Traditional training methods fail field teams. We identified the key challenges holding workforce learning back.

>85%
Low Engagement

of millennials are dissatisfied with their learning experiences

94%
Push-Based Learning

of learners prefer self-paced study — yet most training is push-based

31%
Poor Mobile Experience

Only 31% of organizations have adopted mobile learning apps

>50%
Lack of Integration

of organizations report fragmented learning experiences

Ready to Transform Your Field Team Training?

Get in touch to see how our blended training framework and TrainGram can accelerate your team's performance.

Frequently Asked Questions

Channelplay offers a comprehensive blended training program for field sales teams that includes in-app microlearning via TrainGram, virtual training sessions, classroom-based refresher training, and AI-powered coaching. Our training covers product knowledge, selling skills, soft skills, and category-specific expertise.
TrainGram is Channelplay's proprietary Content Delivery System (CDS) embedded within the 1Channel SFA app. It delivers reel-based, Instagram-style microlearning modules — short videos, gamified quizzes, and interactive content designed for the Gen-Z workforce. It makes training feel like scrolling your favourite social media feed.
Unlike traditional Learning Management Systems that focus on compliance and long-form courses, TrainGram is a Content Delivery System built for engagement. It uses bite-sized, visually rich content in reel format, designed for on-the-go consumption by field teams. It's mobile-first, GenZ-optimized, and integrated directly into the daily workflow via the 1Channel app.
Channelplay provides tailored training programs for field teams across consumer electronics, FMCG, consumer durables, retail & fashion, and more. We've created brand-specific training content for companies like Google Pixel, Birkenstock, and other leading brands.
Yes. We create brand-specific training content including product knowledge reels, demo scripts, customer engagement techniques, planogram compliance guides, and selling skills modules. Our content team designs visually engaging material tailored to your brand and products.
Our certification system evaluates field staff through training scores, quiz results, trainer feedback, store feedback, and customer feedback. Staff earn certificates upon completing modules, with ongoing recertification to ensure knowledge stays current. This ensures learning is measurable and verifiable.
Our blended approach combines four pillars: (1) In-app learning through TrainGram with Practically Infinite Learning Content (PILC), (2) Virtual sessions — two per month addressing specific needs, (3) Classroom training — one day per month for refresher sessions, and (4) Certification — ongoing assessment and recertification. This ensures continuous skill development.
The AI Trainer conducts automated training calls with field staff and follows up with quizzes to reinforce key concepts. It provides scalable, consistent training delivery across geographies, ensuring every team member receives the same quality of knowledge transfer regardless of location.
TrainGram is embedded within the 1Channel SFA application and is available to all partner organizations of Channelplay. It works as part of the integrated field force management ecosystem — combining training, task management, attendance, and performance tracking in one app. Contact us to learn more.
We track training effectiveness through quiz completion rates, certification levels, knowledge retention scores, trainer feedback, and on-ground performance metrics. Our system provides real-time dashboards showing training progress across your entire field team.
Yes. Given our pan-India presence across 1,200+ cities, we deliver training content in multiple regional languages to ensure effective knowledge transfer for diverse field teams.
With our structured onboarding framework — from ISP onboarding and induction to sales academy engagement and demo script training — we can get field teams productive quickly. The in-app learning via TrainGram enables instant knowledge dissemination from day one.