Turnkey Fixture & Fitout Across India
Channelplay's Turnkey Fixture & Fitout practice manages store fixture installation, branding deployment, and retail rollouts from design through installation across India.
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Trusted by Leading Brands
Our Turnkey Fixture & Fitout Services
Reliable Visibility
Real-time, reliable and error-free visibility into the field operation is at the heart of our business.
Better Productivity
We capitalise on reliable data visibility to incentivize action, eliminate waste, and guarantee best-in-class productivity.
Great Customer Experience
Whether through our people or our technology interface — we deliver great customer experience, every time.
The Channelplay Way
Specialised teams delivering turnkey fixture and fitout work from design to pan-India retail rollout
Project Management
15+ years experienceA project manager runs each turnkey project from site survey to handover and answers to you for its timeline and budget.
Architects & Designers
4+ years avg. experience3D Visualisers, Draughtsmen, and Senior Designers create photorealistic visuals for every retail fixture and fitout project. From 3D design to fabrication specifications, the work starts with design excellence.
Execution & Delivery
10+ years experienceWe manage the fabricators and installation contractors on site, across store formats: EBO Arena and Hohm stores for Polycab, shop-in-shops for Legrand and brand shops for Whirlpool.
PAN India architect enrolments and 100+ projects delivered
Why Brands Choose Channelplay for Turnkey Fixture & Fitout
What makes us a preferred Turnkey Fixture & Fitout partner in India
True Turnkey
Partner
From site recce and 3D design to fabrication and installation, with post-installation inspections, repairs, and refurbishment through our retail store maintenance service.
In-House Design
Studio
Our team of 3D visualisers and senior designers creates photorealistic store renders. Brands approve the complete look before execution.
Pan-India
Scale
10,000+ employees across 800+ locations and 10 offices. 5 flagship EBOs or 500 shop-in-shops — we have the infrastructure.
100+ Projects
Delivered
Proven track record with Polycab, Acer, Sonos, Whirlpool, Samsung, and Kurl-on. We understand Indian retail.
Technology-
Driven
95%+ PJP and TAT adherence powered by 1Channel. Real-time dashboards, GPS tracking, and photo-verified audits.
Speed &
Consistency
Sonos's first exclusive store in India was handed over in 45 days, despite floods that held up materials, night-only working hours and a contractor replaced midway. Sonos then asked us to build its second store, in Chandigarh.
Turnkey Fixture & Fitout Insights
Visual MerchandisingWhat Is Trade Marketing? A Guide for Brands in India
Trade marketing explained for brands in India: how GT, MT and quick commerce differ, where trade spend leaks, and how to measure it at the outlet.
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Visual MerchandisingFMCG Shelf Compliance: Why Planograms Fail & How to Fix Execution at Retail (2026)
Your planogram looks perfect in the office. At the store, nobody's following it. Here's why FMCG shelf compliance fails and how outsourced merchandisers fix it.
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Visual MerchandisingHow to Choose a Visual Merchandising Agency
The seven elements of visual merchandising, what an agency adds over an in-house team, and the five things to check before you pick one.
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Visual MerchandisingChannelplay Signage Case Studies: Real Results from Real Brands
Detailed signage deployment case studies from Channelplay - Lenskart, Asus, HMD, Usha, and Eicher. See how we delivered consistent store branding across India.
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Visual MerchandisingDigital Signage vs Traditional Signage: A Cost-Benefit Comparison
Compare digital signage and traditional signage across cost, durability, flexibility, maintenance, and ROI. Find out which works best for your retail format.
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Visual MerchandisingFIFO Compliance in FMCG Retail: Reduce Expiry Losses & Protect Brand Trust (2026)
Learn how FMCG brands enforce FIFO at scale across Indian retail - reducing expired stock, returns, and brand damage with trained merchandisers and real-time tracking.
Read more...
Visual MerchandisingOut-of-Stock in FMCG: Causes, Costs & How to Fix It Across Indian Retail (2026)
FMCG out-of-stock costs brands crores in lost sales every year. Learn the real causes behind empty shelves and how trained merchandisers fix OOS at scale.
Read more...
Visual MerchandisingFMCG Merchandising Reports: 10 KPIs Every Brand Should Track on Their Dashboard (2026)
Stop tracking merchandising on WhatsApp and Excel. Here are the dashboard metrics every FMCG brand needs for real-time retail execution visibility.
Read more...Visual MerchandisingWhat Is Trade Marketing? A Guide for Brands in India
Trade marketing explained for brands in India: how GT, MT and quick commerce differ, where trade spend leaks, and how to measure it at the outlet.
Read more...Visual MerchandisingFMCG Shelf Compliance: Why Planograms Fail & How to Fix Execution at Retail (2026)
Your planogram looks perfect in the office. At the store, nobody's following it. Here's why FMCG shelf compliance fails and how outsourced merchandisers fix it.
Read more...Visual MerchandisingHow to Choose a Visual Merchandising Agency
The seven elements of visual merchandising, what an agency adds over an in-house team, and the five things to check before you pick one.
Read more...Visual MerchandisingChannelplay Signage Case Studies: Real Results from Real Brands
Detailed signage deployment case studies from Channelplay - Lenskart, Asus, HMD, Usha, and Eicher. See how we delivered consistent store branding across India.
Read more...Visual MerchandisingDigital Signage vs Traditional Signage: A Cost-Benefit Comparison
Compare digital signage and traditional signage across cost, durability, flexibility, maintenance, and ROI. Find out which works best for your retail format.
Read more...Visual MerchandisingFIFO Compliance in FMCG Retail: Reduce Expiry Losses & Protect Brand Trust (2026)
Learn how FMCG brands enforce FIFO at scale across Indian retail - reducing expired stock, returns, and brand damage with trained merchandisers and real-time tracking.
Read more...Visual MerchandisingOut-of-Stock in FMCG: Causes, Costs & How to Fix It Across Indian Retail (2026)
FMCG out-of-stock costs brands crores in lost sales every year. Learn the real causes behind empty shelves and how trained merchandisers fix OOS at scale.
Read more...Visual MerchandisingFMCG Merchandising Reports: 10 KPIs Every Brand Should Track on Their Dashboard (2026)
Stop tracking merchandising on WhatsApp and Excel. Here are the dashboard metrics every FMCG brand needs for real-time retail execution visibility.
Read more...Turnkey Fixture & Fitout Success Stories
A real turnkey retail fitout Channelplay delivered end to end.
Consumer ElectronicsRetail Fitout for SONOS in 45 Days
Experience SONOS' first India EBO with sleek design and immersive sound zones, flawlessly executed by Channelplay in just 45 days.
Read Case Study
FMCG — Frozen FoodMastering Frozen Food Merchandising — Ensuring Freezer Compliance Across Modern Trade
How Channelplay implemented a structured merchandising execution program across 300+ stores covering 90+ SKUs with ~6,800 monthly visits to ensure freezer compliance and product availability.
Read Case Study
FMCG — Ready-to-Cook CerealsCracking the Cereals Shelf — Driving Trial Through Controlled Wet Sampling
How Channelplay launched a digitally controlled wet sampling program across 71 retail outlets for a leading cereal brand's ready-to-cook cereals, achieving a sales lift from 2–3 to 5.8 kits per day.
Read Case Study
FMCG — Dry FruitsWinning the Dry Fruits Shelf — Scaling Retail Execution Across 600+ Stores
How Channelplay scaled tech-led retail execution across 600+ stores for a premium dry fruits brand's dry fruits category, deploying 65–70 promoters and enabling real-time visibility into availability, sales, and expiry management.
Read Case Study
Consumer DurablesDelivering Visual Results Across 950 Stores for ASUS
See how ASUS achieved consistent visual merchandising across 950 stores with Channelplay's expertise.
Read Case Study
Consumer ElectronicsLightning-Fast Delivery for Samsung
Learn how Samsung achieved lightning-fast delivery times through optimized visual merchandising processes.
Read Case StudyConsumer ElectronicsRetail Fitout for SONOS in 45 Days
Experience SONOS' first India EBO with sleek design and immersive sound zones, flawlessly executed by Channelplay in just 45 days.
Read Case StudyFMCG — Frozen FoodMastering Frozen Food Merchandising — Ensuring Freezer Compliance Across Modern Trade
How Channelplay implemented a structured merchandising execution program across 300+ stores covering 90+ SKUs with ~6,800 monthly visits to ensure freezer compliance and product availability.
Read Case StudyFMCG — Ready-to-Cook CerealsCracking the Cereals Shelf — Driving Trial Through Controlled Wet Sampling
How Channelplay launched a digitally controlled wet sampling program across 71 retail outlets for a leading cereal brand's ready-to-cook cereals, achieving a sales lift from 2–3 to 5.8 kits per day.
Read Case StudyFMCG — Dry FruitsWinning the Dry Fruits Shelf — Scaling Retail Execution Across 600+ Stores
How Channelplay scaled tech-led retail execution across 600+ stores for a premium dry fruits brand's dry fruits category, deploying 65–70 promoters and enabling real-time visibility into availability, sales, and expiry management.
Read Case StudyConsumer DurablesDelivering Visual Results Across 950 Stores for ASUS
See how ASUS achieved consistent visual merchandising across 950 stores with Channelplay's expertise.
Read Case StudyConsumer ElectronicsLightning-Fast Delivery for Samsung
Learn how Samsung achieved lightning-fast delivery times through optimized visual merchandising processes.
Read Case StudyFAQs About Turnkey Fixture & Fitout
What does a turnkey fixture & fitout agency do?
A turnkey fixture & fitout agency manages the entire process of retail store setup — from site survey and 3D design to store fixture installation, branding deployment, and final handover. As a retail fitout company, Channelplay handles everything end-to-end so brands get a ready-to-operate store without coordinating multiple vendors.
What types of store fixture installation does Channelplay handle?
We handle fixture installation across Exclusive Brand Outlets (EBOs), Multi-Brand Outlet shop-in-shops (MBO/SIS), concept stores, experience centres, and arena-format showrooms. Whether it is a premium Polycab Studio, a Sonos experience store, or a Samsung LED smart store — our fixture installation agency delivers across formats and categories.
How does the retail fitout process work — from concept to execution?
Our standard operating process for turnkey retail project execution follows six stages: Request Recce (site survey), 2D Design (layout and planning), 3D Design (photorealistic visualisations), Budgeting and Planning, BOQ and Specifications (bill of quantities with material specs), and finally PO and Execution (procurement, fabrication, and on-ground store fixture installation).
What is Channelplay's scale for retail fixture rollout projects?
We run 25+ new store rollout projects at the same time, across EBOs, shop-in-shops, concept stores and experience centres, each from site recce to handover.
Which brands trust Channelplay for store branding and fitout?
We have delivered store branding and fitout projects for leading brands including Polycab (EBO Arena and Hohm stores), Legrand (MBO shop-in-shop), Kurl-on (EBO and experience centres), Sonos (India's first exclusive store), Acer (concept stores and Predator gaming zones), Whirlpool (retail transformation and brand shops), Relaxo (MBO design and fabrication), and Samsung (fabric-to-LED smart store upgrades).
Do you provide 3D visualisations before fixture installation?
Yes, our in-house team of 3D visualisers, draughtsmen, and senior designers creates photorealistic 3D renders for every retail fitout project before fabrication begins. This lets brands review and approve the complete store look — fixtures, lighting, branding, and customer flow — before any physical work starts, reducing revisions and speeding up execution.
How does Channelplay ensure quality during retail branding deployment?
We maintain 95%+ PJP and TAT adherence through dedicated project managers, real-time dashboards, GPS-tracked field teams, and photo-verified audits at every stage. Our 1Channel technology platform provides complete visibility into retail branding deployment progress, material status, and on-ground execution — ensuring nothing falls through the cracks.
Can Channelplay handle pan-India new store rollout services?
Absolutely. With PAN India architect enrolments and 100+ projects delivered, our fixture installation agency executes multi-format retail fixture rollouts across the country simultaneously. Whether you need 50 shop-in-shops in metro cities or 200 EBOs in tier-2 and tier-3 towns, our new store rollout services ensure consistent quality everywhere.
Why choose a turnkey fixture and fitout partner for retail store development?
A dedicated turnkey fixture and fitout partner streamlines retail store development by managing design, fabrication, and installation under one roof. Channelplay delivers end-to-end fixture and fitout execution — from site survey to retail rollout — eliminating multi-vendor coordination. Our pan-India reach supports consistent quality, faster timelines, and single-point accountability across locations.
