India's Leading B2B Loyalty & Rewards Company

"May the channel always be with you"

"It is easier to retain a customer than to get a new one," a Sales Manager said in 1995. "It is easier to retain a customer than to get a new one", a Sales Manager said in 2015. In all the years before and after the period whimsically highlighted, have words to that effect been said. They hold true. But, how do you design and run a loyalty program? The answer, in one glorious word, 'Channelplay.' ​
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125%
Higher active member rate than the industry norm
95%
Customer
satisfaction score
1.50 Mn
Members in our retail
loyalty programs

Trusted by Leading Brands

You Need a Retail Loyalty Program If..

If the channel isn't playing to your tune, a well-designed B2B Retail Loyalty & Rewards Program can change the rhythm. The right mix of meaningful rewards, recognition, and engagement can inspire influencers and partners to go the extra mile, and keep doing it.

At Channelplay, we've spent nearly two decades mastering the art and science of loyalty. From points-based systems to performance-linked rewards and digital redemptions, we design programs that not only deliver results but also make your channel partners feel valued and motivated. Because when rewards are designed right, the channel truly plays for you.

Wondering how to play in the channel with a loyalty program in India?
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We know who helps you play in the channel and we reward them

Our loyalty and reward programs recognise, engage, and motivate everyone who keeps your business moving.

Dealers

Reward performance with instant UPI payouts that keep motivation high.

“Instant UPI payouts”

Distributors

Drive volume with target-linked incentives that deliver results.

“Volume-based rewards”

Retailers

Boost loyalty with QR-based tracking and transparent rewards.

“In-store promotions”

Influencers

Recognise electricians, plumbers, and contractors — part of our 1.5Mn+ community.

“Exclusive partnerships”

Corporate Partners

Simplify recognition with pan-India gifting and fulfillment.

“Customized packages”

Reward Offerings

Multiple reward types to match your partner preferences and drive engagement

Direct Benefit Transfer (DBT)

Instant cash rewards via UPI and bank transfer

Branded Products

Wide range of branded products with logistics support e.g., home appliance

Experience-Based Gifts

Personalised experience gifts for special occasions e.g., anniversaries, day outing

Digital Vouchers

E-Voucher of popular multiple brands i.e.- Amazon, Flipkart

95% satisfaction guaranteed with channel loyalty solutions
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What We Can Do For You

Five ways we help your loyalty program perform better every day.

Channel Loyalty

We understand your channel inside out. Our loyalty programs strengthen relationships, build trust, and keep partners performing.

Influencer Loyalty Program

Your influencers make your brand visible and desirable. We help you reward their impact and keep them connected to your business.

Reward Strategy & Fulfillment

Meaningful rewards that inspire action delivered quickly, seamlessly, and at scale.

Engagement & Communication

Consistent communication across WhatsApp, SMS, and in-store keeps your partners informed, excited, and active.

End-to-End Management

From planning to payouts, we manage every detail so your loyalty program runs smoothly, nationwide.

Channelplay Tech Platform

The Channelplay Tech Advantage

Our loyalty platform is built to make day-to-day operations easier and partner engagement stronger. With real-time dashboards and clear visibility into performance and incentive spends, you always know how your program is performing and where to course-correct. It is simple, transparent and ready to support scale without adding complexity.

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Our Retail Loyalty Programs Work Because​

Recruitment

Enhancing User Experience

Strategic Program Design

Our retail loyalty programs stand out because we relentlessly prioritise the active member rate, recognising that regardless of their profession, every member is a person. This understanding guides every aspect of our programs, from reward curation and recognition to the user interface of our retail loyalty program app and having 50 regional languages capability.​

Retention

Elite Loyalty Solutions
Research Based Rewards
Member-Centric Engagement

Efficient Rewards and Recognition

Having made 75 Cr plus reward payout across retail loyalty programs for the most prestigious brands have made our rewards and recognition processes—arguably—the best in the industry.​

Management

Experience, Expertise, Excellence
Actionable Dashboards

Seamless Full Channel-Tech Stack

Built on the amazing 1Channel backend, our loyalty app works rather elegantly. The highlight has to be the absolute control and flexibility we, and therefore you, have over your retail loyalty program with our in-house tech. Please write to us soon so we can give you a demo? We really love giving this demo. Such elegant tech.​

Success Stories

Retail Fitout for SONOS in 45 Days
40% Increase in Sales for JIPL
Improved Retail Loyalty for TECNO

Frequently Asked Questions

Everything you need to know about building and running a successful loyalty program with Channelplay

Channel and influencer loyalty programs help brands strengthen relationships with the partners who impact sales. By encouraging better performance and consistent engagement, these programs directly support growth, retention and long-term channel health.

Our loyalty platform delivers a smooth, transparent experience that keeps partners active and motivated. Easy enrolment, clear communication and timely rewards help drive higher partner engagement across your entire channel network.

Yes. The entire loyalty workflow is fully digitised. Enrolment, document validation, claim processing and reward distribution happen online, improving speed and accuracy while eliminating manual effort.

You can run performance incentives, sales contests, training-led rewards, milestone benefits, digital wallet payouts and catalogue-based redemptions. The platform supports simple and complex incentive structures across different partner tiers.

Absolutely. The system is built to support multi-tier and multi-region partner networks, making it easy to manage diverse channel ecosystems under one unified loyalty program.

Channelplay Tech follows enterprise-grade security standards with encrypted data management, role-based access and strong compliance controls. Your partner, sales and incentive data stays protected at every step.

Yes. Our technology integrates smoothly with leading CRM, ERP and DMS solutions. This ensures seamless data exchange, reduces duplication and gives your teams a single source of truth for partner performance.

Real-time dashboards give instant visibility into partner activity, incentive spends, program ROI and region-wise performance trends. This helps you track progress, spot gaps early and take data-backed decisions that improve results.

Yes. The platform is built for scale. Whether you expand to new regions, add new brands or onboard more partners, the system adapts without compromising speed or stability.

We offer complete end-to-end support—program design, platform setup, partner communication, reward fulfilment and day-to-day operations. Our team ensures your loyalty program runs smoothly and delivers measurable outcomes.

Want to increase customer retention with our retail loyalty program?
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