From static to dynamic: why digital signage is a sustainable choice

min read
From static to dynamic: why digital signage is a sustainable choice
Table of content

For years, corporations have used traditional banners, posters, flyers, and billboards to grab the attention of consumers. But what if there was a more productive and sustainable way? Enter digital signage, an ever-evolving solution that will alter how we advertise and connect. This blog delves into the world of digital signage, articulating how it would enhance not only your brand but also reduce environmental impact.  

What are digital signages?  

Digital signage refers to display technology such as LED displays, projectors, and LCD monitors capable of vibrantly putting forth display websites, films, directions, menus, marketing messages, or digital photos. Digital signage is utilized in a variety of settings, which span from public areas to sports arenas, restaurants, retail stores, commercial facilities, etc., to offer findings, advertising, promotion, messaging, and marketing.  

The importance of sustainability in visual merchandising  

Sustainability has grown to be a core value for many consumers who have started prioritizing a company's environmental decisions when making their financial choices. Conventional visual merchandising relies on readily accessible advertisements, banners, and cardboard cutoffs, which generate an immense amount of waste that goes towards the environment. This resulting waste translates into chaotic landfills and hurts environmentally friendly resources. Incorporating sustainable methods in visual merchandising could reduce environmental impact while creating a market for potential customers.  

Reduction of waste  

Digital signage mitigates the need for convention advertising, minimizing waste. As demonstrated by an analysis conducted by the Confederation of Indian Industries (CII), an Indian office worker wastes 10 reams of paper per year, which equates to vast quantities of brochures, advertisements, and signage for a single campaign. Conventional campaigns often include the use of cardboard templates with metal components, which have been in landfills for years, causing strain inside the ecosystem. Digital signage provides a more sustainable alternative to the problem posed by paper and metal components, as digital signage discards all paper waste and negates the requirement that these metal components reduce waste.  

More flexibility in the long run  

Digital signage offers unparalleled content versatility. Through digital signage, you can enhance advertisements, showcase information about the product, broadcast video tutorials and payment walls, and even show social media feeds in immediate succession. This prevents the need to reprint and replace material products, which reduces waste. High-quality digital signage has a lifespan of several years if taken care of properly, which is much more sustainable than printed materials, which require frequent replacement and become outdated every season. This mitigates the environmental footprint of display materials.  

Dynamic engagement  

Digital signage brings new life to a store because it replaces stagnant displays with dynamic, interactive experiences. It allows owners to create a captivating first impression through vibrant colors and captivating videos that showcase the story of the organization. Although digital signage not only serves as a visual appeal, it also allows you to capture the consumer's mind by highlighting products relevant to seasonality. Digital signage also focuses on customer retention through interactive displays where consumers can explore not only the product information but also play games, vote in polls, and get real-time updates on information through social media, which increases customer involvement.  

Energy efficient  

Modern digital signage contributes towards energy efficiency as modern models have features such as software-driven dimming based on the surrounding light levels as well as scheduling a turn-off during times of low demand. This results in lower energy usage compared to conventional lighting banners that demand uninterrupted power to remain visible. According to India's Centre for Science and Environment (CSE), illuminating retail stores accounts for 12% of energy usage, which causes environmental degradation as persistently lighting traditional banners can emit a considerable amount of CO2. Digital signage reduces this impact by being a more suitable alternative.    

Better accessibility  

Digital signage enables remote updates and scheduling, allowing for more accessible signage, which does need specialists for every minor update. This equates to major environmental benefits as there are no longer travelling journeys, which equates to less CO2 emissions. The benefits of digital signage are beyond sustainable, as remote updates take significant time and resources. Through better accessibility, you can also centralize control, which allows you to manage content, monitor performance, and ensure the consistency of all your signage from a singular point of view.  

ChannelPlay’s expertise in sustainable digital signage  

ChannelPlay is the premier provider of interactive digital signage all over India. With a combination of over 150 signages deployed, we have completed projects totalling 9000 square feet (about twice the area of a basketball court) of digital signs encompassing over 20+ cities across India, all in 45 days (about 1 and a half months). This emphasizes our unrivalled capability, efficiency, and scalability in managing large-scale digital signage systems.  

By implementing digital signage with Channelplay as your support system, you are not merely upgrading technology, but you are also making a sustainable environmental choice. Digital signage is an interactive and fascinating approach to building relationships with your customers while suppressing your environmental impact.  

ChannelPlay's nationwide expertise, transparent pricing, and devotion to sustainability qualify us as an ideal partner for any potential digital signage in India. Let's partner to craft an interactive and sustainable visual representation of your brand.