May your brand stand out this festival with our services

Planning Back-to-School or a Festive Rollout? Let’s Get Your Store Ready

75,000+ Outlets in one month
1500+ Dedicated manpower
5000+ Freelancers
3L+ PoSMs deployed

Who We Are

We combine creativity, expertise, and innovation to ensure that your brand delivers the best in-store experience to customers. Leveraging the best in-house people, processes, and technology, we make sure that you are seen in the best possible light everywhere. 

Strengthen your Retail Loyalty Program with Our

Channel Loyalty
From pan-India penetrative reach to in-depth market research of the target audience. We don't just know the Channel, we embody the what, why, and how of Channel Loyalty Programs.
Influencer Loyalty Program
Influencers are the rare gems that can make or break your business, and we know how to find, nurture and retain them.​ Make the face of your brand feel appreciated and heard with our influencer loyalty programs.
Track and Trace
Make order management from distributors as simple as a click. Your retailers and distributors will be able to check inventory, place orders and track delivery all using our app. With this, your sales team wouldn’t need to spend extra time on creating new orders.
Track and Trace
Make order management from distributors as simple as a click. Your retailers and distributors will be able to check inventory, place orders and track delivery all using our app. With this, your sales team wouldn’t need to spend extra time on creating new orders.
digital signage inside a retail store
polycab new store rollout 3D design
man deploying point of sales material in a retail store
man deploying point of sales material in a retail store

Our Customers

This is How We Play

Our Expertise in Festival Deployment Campaign

Pan-India Execution
Network

From logistics to deployment, we have a network of warehouses, and visual merchandisers (VM) across India to ensure seamless execution.

Experience-Driven
Strategic Planning

With more than seventeen years of experience, our seasoned project management team ensures everything from VM sourcing, PJP to daily deployment reporting is done flawlessly.

Attention to Detail

Our visual merchandisers notice details that others might miss, but those details can make a big difference in customer experience.

Speed with Precision

Our team combines speed with an uncompromising attention to detail, ensuring your orders arrive swiftly and flawlessly.

Real-Time Status Updates

See PoSM execution status, stores covered status and photos - all on 1Channel!

4 Key Considerations for Seasonal Visual Merchandising Success

Read more

Testimonial

"The entire program was conceptualised by Channelplay. They have not only created visibility at the point of sale, they have communicated our various offerings to the merchants. One of the key highlights of the project has been the coordination on ground."

Alok Shinde
Assistant Vice President, Head of Trade Marketing, HDFC Bank

Frequently Asked Questions (FAQs)

How can festival visual merchandising boost my retail sales?

Festival visual merchandising leverages festive themes to attract customers, create engaging in-store experiences, and highlight promotions. By aligning your store's aesthetic with the festive spirit, you can increase foot traffic, enhance customer engagement, and ultimately drive higher sales.

What types of PoSM materials are most effective for festival campaigns?

The most effective PoSM (Point-of-Sale Materials) for festival campaigns include eye-catching window displays, themed shelf talkers, festive banners, standees, and digital screens showcasing special offers. These materials should be vibrant, relevant to the festival, and strategically placed to capture customer attention and influence purchasing decisions.

How early should I start planning my festival visual merchandising campaign?

It's advisable to start planning your festival visual merchandising campaign at least 6-8 weeks in advance. This timeline allows for thorough conceptualization, design, production of PoSM materials, and timely deployment, ensuring your store is perfectly aligned with the festive period to maximize customer engagement and sales.

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