Every electrician or plumber loyalty program has to settle one thing first: who puts the points in the installer's account. At Anchor, KEI, V-Guard and CERA, the installer scans a code on the product he fits. At Ashirvad and Astral, the dealer transfers the points after the sale.
The choice decides what you print on every product, what you ask of your dealers, and whether you ever see which product the installer chose. We'd let the scan carry the proof and give the dealer a checking role, not the crediting one.
Electrician and Plumber Loyalty Programs at India's Brands
Here's what twelve of India's wire, switch, pipe and sanitaryware brands say about their own programs.
Wires, switches and electricals
| Company and program | Built for | Who credits the points | How members are paid |
|---|---|---|---|
| Havells: EPLUS app | Electricians | Not stated | Direct bank transfer, vouchers or mobile top-ups |
| Polycab: Experts | Electricians and retailers | Not stated | Not stated |
| Anchor by Panasonic: Smart Saver | Electricians | The electrician scans a QR code | Cash |
| RR Kabel: RR Connect | Retailers and electricians | The member scans the product | Vouchers and other options |
| KEI: KEI Connect | Electricians and retailers | The electrician scans a QR code or texts the scratch code by SMS | Rewards once a minimum points target is met |
| Finolex Cables: Samruddhi Loyalty | Customers and electricians | The member scans one or more products | Not stated |
| V-Guard: Rishta | Electricians and plumbers | The member scans his purchases | Gift vouchers and V-Guard products |
| Jaquar: Jaquar Connect | Electricians | The electrician uploads his purchases | Cashback |
Pipes, fittings and sanitaryware
| Company and program | Built for | Who credits the points | How members are paid |
|---|---|---|---|
| Prince Pipes: Udaan | Plumbers, retailers and wholesalers | Not stated | Direct bank transfer |
| Ashirvad: Experts Club | Plumbers, plumbing contractors, mechanics and borers | The dealer transfers points; the plumber confirms by OTP | Direct bank transfer |
| Astral: Astral Loyalty Program | Users of Astral pipes and fittings | The dealer transfers points worth the pre-GST value of the purchase | Not stated |
| CERA: StarPlumber | Plumbers buying from CERA dealers and retailers | The plumber scans the product | Not stated |
Six of the twelve have the installer scan. Two, both pipe makers, have the dealer transfer the points; Jaquar has the electrician upload his purchases; and three don't say. The money adds up: Prince Pipes says Udaan has 1,50,000+ members and has paid ₹125+ crore in rewards since 2016.
Electrician and Plumber Rewards Apps Where the Installer Scans
Anchor's app puts the whole model in three steps: share your details, scan the QR code, redeem the cash. KEI adds two things worth copying. The scan also tells the electrician whether the product is genuine, and an electrician with no data can text the scratch code from the sticker by SMS instead.
The scan gives you your own proof of what was fitted. A plumber or an electrician usually buys from the dealer, so your invoices never show which product he chose. A code on the product he fits does. For that to hold, each code has to be printed before dispatch and work only once, so a coil or a fitting can't earn twice.
The weak spot is the installer who doesn't use the app: no smartphone, no data, or no English. A scan program still needs another way in for him. On 1Channel, members can also claim through WhatsApp, the call centre, an email to the helpdesk or their field rep, and the helpdesk team works in 10 regional languages.
Getting installers to scan at all is field work. Crompton's loyalty program for plumbers and retailers runs on the Crompton Saathi app, and our field marketing team took it to the plumbers: plumber meets such as Chai Pe Charcha and Saathi meets, where they joined the app and started scanning Crompton products. You can read how that program grew.
Plumber Loyalty Programs Where the Dealer Transfers the Points
Ashirvad's Experts Club works the other way. The dealer opens the Dealer Mitra app and transfers points to the plumber by scanning a QR code, entering the plumber's ID or using his registered mobile number. The plumber confirms by OTP, and the points are credited at once. Astral's dealers credit the points too.
This model needs no code on every product, and it keeps the dealer in the loop on every reward. The OTP stops a dealer from crediting a plumber who isn't there. But the plumber waits until the dealer gets round to it, and the one thing the program was meant to tell you, which products he chose, now comes from the dealer.
You don't have to choose. On the programs we run, the dealer's check is set per program: on some he only approves who joins, on others he also approves each claim, and the scan stays the brand's own record either way. Our dealer and distributor loyalty programs can reward him for that work in his own scheme.
Choosing a Loyalty Platform for Electricians and Plumbers
Whatever the crediting model, check three things in the platform:
- Points per product: a separate value for each SKU.
- Payouts: to a bank account or UPI, and fast. On 1Channel, points reach the wallet as soon as a claim is approved, and a UPI payout arrives as soon as the member asks for it.
- Tax: PAN collected at sign-up. Rewards over ₹20,000 a year to one person carry tax deducted at 10% under section 393 of the Income-tax Act, 2025, and Ashirvad deducts 20% instead of 10% from plumbers who haven't completed KYC. Our painter loyalty guide covers the tax line in more detail.
We run influencer loyalty programs for electricians, plumbers and painters on 1Channel, with reports on who's active, who's gone quiet and who joined and never earned.
Conclusion
Decide who credits the points before you print a single code. After launch, watch two numbers: how many installers earn each month, and how long a claim takes to reach their bank account.
