Top 7 challenges a visual merchandising agency has solved for clients

The visual experience of a brand extends far beyond a simple banner or an attractive tagline. It covers all parts of communication interactions, creating a storyline that resonates with the customer. Retail, previously seen as a compartmentalised institution, has evolved into a seamless omnichannel experience where visual merchandising agencies play a crucial part in competing with your store story while making it appealing to the customer.

Top 7 Challenges that a Visual Merchandising Agencies has solved: 

Challenge: Samsung had the challenge of maintaining constant visibility and presence at every point of sale throughout India. This required a consistent and scalable deployment of POSM, such as banners, stickers, and promotional material. 

2. Coverage of Outstation Management for Xiaomi 

Solution: Channelplay expanded our operations to these outsized places, ensuring that Xiaomi's promotional materials reach their highest level of market dominance. This covered logistical planning, distribution, and control of POSM in remote locations, enhancing Xiaomi's market presence and reach. 

3. Improving QR visibility for HDFC 

Solution: Channelplay addressed this issue by designing and distributing additional posters and signs. Planning QR signage near the pay register improved a lot in terms of visibility and usage. We also promoted the use of QR soundboxes and the distribution of 40,000 QR banners in various areas. This elaborate approach substantially raised the visibility and use of HDFC QR codes, allowing for quicker and more frequent digital transactions. 

Challenge: One Plus needed to upgrade its digital signage to increase brand exposure and customer interaction and to take a more futuristic approach to set it apart from the competition. 

5. Fabric Change and New Creations for Asus 

Solution: Channelplay handled the process of fabric change, which included managing and creating a new display (e.g., a 30% sale). This involves the design, manufacturing, and installation of new visual merchandising elements. This regular improvement guarantees that Asus stores remain appealing and in line with current market trends.

Challenge: Xiaomi needed to effectively manage and maintain store furniture and other assets to create a consistent brand experience across all retail stores.

7. New Creations and Management for Lenskart 

Solution: Channelplay created new visual merchandising displays and performed a thorough routine checkup. This includes developing new displays, installing the displays, and maintaining those displays. These approaches helped Lenskart maintain a consistent and desired retail atmosphere, drawing consumers and increasing revenue.