Assess & Boost Sales with Mystery Shopping Audits
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Table of content
Most purchases—aside from impulse buys—are made to fulfill a need or solve a problem. In today’s market, every successful product is designed to alleviate an identified problem. Products that fail to solve anything simply don’t survive.
The Doctor Approach to Sales
The key to effective need assessment is asking the right questions. While mystery shopping, you can evaluate if a sales rep is truly diagnosing the customer’s needs by noting whether they ask questions like:
Building Credibility and Delivering Value
Conclusion
Embrace need assessment in your sales process and watch your customer relationships—and sales—grow.
