Are Competitors Stealing Your Shelf Space? Find Out Now!

Expanding market presence and gaining a competitive edge require more than just a great product. Today, brands must navigate multi-brand retail environments where visibility, shelf share, and sales tactics directly impact market share and revenue.

1. Competition Share of Visibility

In retail, brand visibility is key. Whether it's external signage, in-store branding, or strategic fixture placement, competition often fights for premium space.

2. Competition Share of Shelf

A brand’s shelf share determines how frequently customers see and choose its products over competitors'.

3. Sales Promoters’ Competition Objection Handling

Once a brand gains visibility and enters a customer’s consideration set, sales promoters play a critical role in closing the sale. But are they effectively handling competition-related objections?

4. Competition Brand Recommendation

Some retailers and brand promoters may push competitor products in exchange for better incentives. Brands must track and counteract this trend.

Also read: How Mystery Shopping & Audits Can Help Tackle Competition in Retail?

✔ Gain real-time competitive intelligence

✔ Improve sales team effectiveness