Seasonal marketing campaigns present a unique opportunity to maximize brand visibility, engage with customers, and increase sales within a limited timeframe. Leveraging custom glow sign boards (GSBs) for seasonal events like IPL (Indian Premier League), festivals (e.g., Diwali, Christmas), and other campaign-driven periods can create powerful brand recognition. These illuminated signboards can serve as a key touchpoint in both Above The Line (ATL) and Below The Line (BTL) marketing strategies, offering businesses a complete 360-degree branding approach.
1. 24/7 Visibility That Stands Out
2. Tailored Designs for Seasonal Appeal
3. Adaptable Across Campaign Needs
- Outdoor locations to attract passersby
- In-store displays to highlight promotions
- Event signage to amplify your campaign message
4. Cost-Effective Branding Solution
Glow Sign Boards in Action: IPL & Festival Campaigns
IPL is a prime opportunity for brands to connect with millions of cricket fans. Custom glow sign boards can amplify your campaign by boosting visibility in high-traffic locations.
- Customised designs featuring team colors, event logos, or slogans
- Placement near stadiums, fan zones, and busy streets to maximise exposure
- Eye-catching visuals that resonate with the excitement of the season
Festivals are peak shopping seasons when customers are most receptive to brand messaging. Glow sign boards can create a festive vibe and draw attention to your brand during these busy times.
- Seasonal Customisation: Boards designed with festive motifs like lights, diyas, bells, or snowflakes help attract festive shoppers.
- Event Promotion: Glow sign boards grab attention for special offers, discounts, and in-store events, boosting foot traffic and participation.
Glow sign boards are a powerful tool for creating a comprehensive seasonal marketing strategy. By using them across ATL and BTL touchpoints, brands can achieve maximum exposure, customer engagement, and conversion.
Why Choose Channelplay for Your Seasonal Marketing?
- End-to-End Management: From design and production to installation and maintenance, Channelplay manages every step of your campaign to ensure smooth execution.
- Nationwide Reach: We provide coverage across all of India, ensuring your campaign gets the attention it deserves, no matter the location.
- High-Quality Customisation: We offer bespoke solutions for glow sign boards, tailored to meet the unique needs of your event or festival branding.